Podcasts by Path To Purchase Podcast
Path To Purchase is a weekly podcast created and brought to you by Oli Billson (Oliver Billson Marketing) and Tom Breeze (Viewability).
They’re here to share their dynamic strategies and years of experience in the Marketing and Advertising world, with you. Giving you cutting-edge advice that you can implement today in your own business; and see incredible results.
One of the most important things you can focus on right now is what your customer journey looks like...
...What Is Their Path To Purchase?
This forms the backbone of any successful business. After all, we all know that running a successful business relies on 3 things-
Getting more leads
Turning them into customers
And making them stick around
So whether you’re just starting out on your own, you count yourself a seasoned pro, or you’re a Marketing Professional within someone else's business, here is where you’ll discover actionable, proven strategies to take away and use now to craft your ultimate Path To Purchase.
Oil's super power lies in strategizing and building direct-response, conversion-led, money making sales and marketing funnels, for some of the biggest names in the marketing industry. Tom is the leading expert in the world of FaceBook and YouTube Advertising, crafting thousands of video advertising campaigns for clients from many industries across the world.
Each week Oli and Tom will be focusing on one vital aspect of your customer journey, from finding your Customer Avatar, to setting up FaceBook Ads, combining their skills and sharing their own successes and challenges.
Ready to get started?
Further podcasts by Oli Billson and Tom Breeze
Podcast on the topic Wirtschaft
All episodes
Episode 33 Video Scripting: Simple Thoughts and Framework. from 2017-11-06T15:51:40
Videos are typically a fun and stimulating way for a prospect to learn about your product or service, but there are a lot of details that go into creating one. In this episode, Oli and Tom simplify...
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Episode 32- Sourcing New Customers From Platforms and Booths: from 2017-11-06T13:49:51
Sharing examples from their own business experience, Oli and Tom discuss ways to source new customers, get them engaged and how to make good use of a booth at events. They cover the best ways to st...
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EP31 : When Is The Best Time To Hire A Marketing Agency? from 2017-06-08T13:18:49
Join Oli and Tom again as they discuss marketing agencies and when is the best time to start looking to outsource your own marketing. Enjoy.
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EP30 : When New Opportunities Arise, How Do You Know Which Ones Are Worth Your Time And Which Ones Will Waste It? from 2017-06-07T11:34:52
Is there a formula or strategy for deciding which new business opportunities will be money/time well spent or do you just rely on gut instinct? In this episode, Oli and Tom discuss which opportunit...
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EP29 : Creating New Opportunities With A YouTube Channel For Your Business from 2017-05-30T04:00
Which video content resonates best with your viewers? In this episode of Path to Purchase, Oli and Tom discuss their own personal thoughts about how different types of video adverts, targeting and ...
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EP28 : Producing Better Quality Videos In A Controlled Environment from 2017-05-25T16:06:54
What are the advantages of recording in a video suite? In this episode of Path to Purchase, Oli and Tom discuss their own methods of video production, from lighting arrangements to audio setup, to ...
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EP27 : The YouTube ‘End Screen’ Revelation from 2017-05-23T12:25:07
YouTube’s ‘End Screen’ revelation has overtaken the desktop-only Annotations tool, presenting profitable opportunities to build better user experiences. In this week’s episode of Path to Purchase, ...
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EP26 : Why Mobile Marketing Gets Results: Creating Conversations And Evoking A Dynamic Response from 2017-05-18T09:00:48
As we know it, people are becoming a lot more aware that they can reach out to customers and delight them via text message. In this week’s episode of Path to Purchase, Oli and Tom explore this moda...
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EP25 : How To Optimise Customer Relationship Equity from 2017-04-18T11:50:27
Although this method still works, ‘product-focused advertising’ is beginning to wear thin with consumers, who need a new way to connect with your brand on a much deeper level. In this week’s episod...
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EP24 : The Power Of Offline Advertising from 2017-02-28T17:09:22
There is a common misconception that Direct Mail is dead. In actual fact, offline advertising is as important now as it has ever been. In this week’s episode of Path to Purchase, Oli and Tom discus...
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EP23 : Tools&Systems For Successful Business Management from 2017-02-01T10:36:57
In the day-to-day running of a business, it is imperative that every aspect is managed well; from the business owner’s own schedule, to their team’s work agenda and to their customer journeys. In t...
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EP22 : How To Create Successful Webinars That Drive Conversions from 2017-01-10T15:07:26
When it comes to making a good webinar you have to decide what will make your audience convert. Elements like the time to advertise, the type of audience, relationship, offer, content type and valu...
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EP21 : The Post-Prescription Personalisation Process from 2017-01-03T15:18:02
Prescribing what’s right for your prospects will bring you up to your eyeballs in conversions and positive outcomes. It’s what follows the prescription process that determines your success, because...
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EP20 : How To Prescribe What’s Right For Your Prospects from 2016-12-23T06:00
We all know the power of segmenting your prospects and finding out exactly what they want from you. This enables us to send out the right message to the right people at the right time, which streng...
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EP19 : Is Your Audience Engaged With Your Content? from 2016-12-20T15:22:03
Regardless of what type of marketing system or funnel you have you will have data points that you can track to see if your audience is engaged with your content and your brand. If you track your en...
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EP18 : Building A Solid Foundation For Your Marketing from 2016-12-12T13:04:56
The digital marketing world has changed a huge amount in the last few years. Just a few years ago the average smart small business owner could just about run their own marketing funnel, but now doi...
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EP17 : Engagement&Keeping Them Coming Back For More from 2016-12-06T17:14:32
So you’re producing a high-quality product that you’re giving away for free to your leads and customer base, but if they’re not actively consuming your content then it’s about as useful to you as a...
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EP16 : The Changes And Challenges Involved In Mobile Advertising from 2016-10-19T04:30
The world is only relying more heavily on mobile phones these days. More and more of our marketing is viewed on mobile devices, and while that allows us to reach more people more of the time, it do...
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EP15 : The 6 Growth Activators For Recurring Revenue Riches from 2016-10-14T09:22:25
Want to introduce some sort of recurring revenue, subscription model or continuity aspect to your existing business? If so, then this Episode of Path To Purchase is going to be for you. Whatever bu...
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EP14 : YouTube: The Most Profitable Platform Your Business Needs To Take Advantage Of Now from 2016-10-09T05:00
Many people are familiar with Facebook, and are used to creating ads quickly and easily. Although there’s no denying that Facebook can be incredibly successful, it’s also a market that’s going to g...
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EP13 : Scaling Personal Attention To Increase Engagement (And Your Profits!) from 2016-10-03T05:00
We all know how valuable space in our inbox has now become. With all the marketing messages that we see each day through email, social media and beyond, it’s understandable that we can’t focus our ...
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EP12 : Targeting And Traffic. The Big T’s Of YouTube Marketing from 2016-09-28T11:49:17
Oli and Tom have already introduced you to the world of YouTube advertising, this episode takes what you’ve learnt one step further... Focusing on the two ‘Big T’s’ of YouTube advertising - Traffic...
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EP11 : Using Survey Funnels To Effectively Target And Segment Your Audience from 2016-09-13T04:30
Making prospects believe you are speaking to them, and them alone is one of the surest paths to success. But sometimes that’s easier said than done. How do you know exactly what they need to hear a...
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EP10 : Generate A Cash-Flow Surge From Your List. Right Now from 2016-09-09T04:30
I’m sure you’ve heard the phrase: ‘The Money Is In The List’, right? Well, to a certain extent, that’s true. However, in this Episode Oli and Tom are also showing that the money is also in the rela...
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EP09 : Magic Moments: Get In Front Of Your Customers At The Right Moment With The Right Message from 2016-09-06T15:25:10
We’re all familiar with the concept of the ‘Results Triangle’. Market Message Media is a vital approach to get behind when you’re creating any funnel or strategy in your business. But what if we co...
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EP08 : How To Create World-Class, Creative YouTube Campaigns from 2016-08-22T05:00
Advertising, on YouTube can often feel like a ‘marketing black-hole’ for many business owners. This week, Tom Breeze and Oli Billson are here to guide you through the process completely, so that yo...
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EP07 : How To Build Your A-Team from 2016-08-18T15:45:05
If you’re looking to grow your business, you’ll also need to grow your team… It can be extremely challenging to find and hire the right people, who are aligned with your business and have the right...
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EP06 : 10X Your Sales (Even If You Have A Tiny List) from 2016-08-12T05:00
It’s a common misconception that you need to have a big list to get big results... Today Oli and Tom are going to show you why that’s not always the case. Touching on Oli’s recent presentation at t...
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EP05 : Creating a Super-Successful Video Advert from 2016-08-09T16:28:53
If you’ve ever been stumped when it comes to creating the right kind of video for your Facebook, or YouTube advert, then your day just got a heck of a lot better… In this episode, Oli and Tom are s...
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EP04 : How To Build Significant Relationships And Loyal Customers from 2016-08-01T13:48:55
Even if you‘re very new to marketing, you’ll know that getting your prospect to ‘know, like and trust’ you is essential to making a sale. This episode, Oli and Tom are here to show you how to utili...
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EP03 : Building Products That Profit from 2016-08-01T13:47:55
How do you know whether a new product or a new business idea is going to convert well and make you money? In this episode of Path To Purchase, Marketing Experts Oli Billson and Tom Breeze, explore ...
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EP02 : Advertising On YouTube: For Humans from 2016-08-01T13:44:08
One of the biggest questions our listeners ask is ‘How do I advertise on YouTube?’ As one of the most new and lucrative ways to promote your business or product, it’s an important question to consi...
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EP01 : Creating Dynamic Lead Generation Strategies from 2016-08-01T13:33:55
Looking at their own businesses and experiences with different clients, Oli and Tom look at how they find leads and turn them into customers. Starting with the core business model, the experts cons...
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