Podcasts by People buy People

Thinking out loud about public relations and communication from 2022-09-02T07:30

Since I started working in public relations 20+ years ago, things have changed big time!

From technology evolving to consumer habits changing, the economy, Brexit, COVID, Russia's war on ...

ESG and governance - board and corporate from 2022-08-25T08:00

Since relaunching Aura on World Environment Day, with a specific focus on sustainable business, I’ve been conducting a lot of one-to-one webinars. The webinars are meant to help explain my propo...

PRCA’s Misinformation and Climate Research Results from 2022-07-13T08:00

Last week, the PRCA's Misinformation and the Climate Crisis Strategy Group launched its annual findings of the industry and the consumer research.

It revealed that we must be more brave a...

Summary on today’s Climate Change Committee Report for UK’s NetZero from 2022-06-29T13:03:07

In this episode, I talk about the 7 key messages from the Climate Change Committee Report, specifically on the UK's progress.

Edie has kindly done the work for me and so I'm just picking ...

The 21st century CEO from 2022-06-10T10:03:37

Laura refers to the article she read on McKinsey recently, about the 21st Century CEO. You can read it www.auraadvisory.co for the new website!

...

Laura on Aura’s carbon footprint, Good Business Charter and the BIG news from 2022-05-18T06:00

In this solo episode, Laura talks about Aura's carbon footprint over the last 12 months and how she's included her own personal mileage, Aura being Accredited by the Good Business Charter and th...

Laura recaps on reputation’s place in public relations from 2022-05-05T10:57:59

Last week, CIPR Wales asked me to chair a panel event around reputation, following a keynote from Amanda Coleman about reputation and crisis communication.

Last week was also #GetChartere...

Laura talks about Q1 challenges and what lies ahead from 2022-03-24T12:50:23

In this solo episode, I talk through the challenges I've faced in Q1 and what's to come in 2022, including the following:

- PRFest and PRsUnite update

- the importance of line mana...

New podcast showtrailer for 2022 from 2022-01-26T11:45:31

Every year it's good to revisit what your podcast show is about and so this year, I want to focus again on relationships and trust. 

I want to bring you my professional experiences and di...

Laura finishes the year chatting to Chris Love about his Masters and his research subject from 2021-12-22T13:13:30

Chris Love, of Love PR, went back to do a Masters degree during lockdown and chose an area of his work, to research and explore. He chose to look at communication in organisations who work in th...

Laura talks to John Brown about misinformation and climate change from 2021-09-07T06:00

John Brown is not only CEO of agency Don't Cry Wolf, he's also Chair of the PRCA's Misinformation and Climate Strategy Group, which I'm also part of.

We're pushing ahead with plans to edu...

Laura talks to Michelle Goodall about community building from 2021-08-24T06:00

Community building isn't new, but there's a real opportunity for PR and communication professionals to use their existing skills, and build on them, to build communities.

In this episode ...

Laura talks about people risk and the top 10 identified in the UK from 2021-07-30T13:13:06

People are one of the biggest risks to businesses. From health and wellbeing to unethical behaviour and more.

In this episode I talk about the top Listen

Laura chats to Steph Bridgeman about measurement and adapting a business from 2021-04-06T06:00

In this episode of People Buy People, I chat to Steph Bridgeman who runs her own measurement business, Experienced Media Analysts, and is also a Director of AMEC. 

As you know, measuremen...

Laura Sutherland talks about PR and the Climate Crisis from 2021-03-30T14:59:31

Just off the backstage at the PRCA Virtual Summit and had to record this extra episode of the podcast! 

Please let me know if you need support in this area.

Laura chats to Helen Jane Campbell about being curious, using humour and playing in PR from 2021-03-23T09:36:58

Helen Jane Campbell is a former PR practitioner and is now a coach to the freelance, founder and creative community.

Her now book lands NOW (there's a discount code if you listen to the p...

Laura chats to Shayoni Lynn about behaviour change, data and negative reporting. from 2021-03-08T11:51:49

Shayoni Lynn, Founder of Lynn PR, is my special guest today on International Women's Day 2021.

Shay and I have known each other for a couple of years through work with the PRCA.

Ly...

Laura talks to Claire Etchell about social channel evolution, monetisation and integration from 2021-02-16T06:00

For the last year, Claire and I have collaborated on a Zoom/Insta Live journey to help SMEs navigate lockdown and keep communicating with their audiences.

I was pleased she agreed to come...

Laura speaks to Simon Francis about social impact and collaboration from 2021-01-19T06:00

My first guest episode of People buy People in 2021 features a discussion with Simon Francis, Founding Member of Campaign Collective and past Chair of PRCA Council. 

We talk about social ...

Laura kicks off 2021 from 2021-01-05T17:21:32

Hello and Happy New Year!

Another year, another lockdown...

Welcome to the first episode of People Buy People in 2021. I wanted to kick off with a quick summary of what's on and an...

My solo round-up on 2020 from 2020-12-16T13:27:40

In this final episode of the year, I talk about my experience of the last six months or so and an exciting new business I've set up as a side hustle www.won...

Laura's final guest of 2020, Darryl Sparey, talks about pat leave, being transparent and his new love of Peleton from 2020-12-01T06:00

Darryl Sparey of Hard Numbers, a new agency born in lockdown, chats to Laura about his latest addition to the family, how he plans to cope with work and l...

Laura talks to Katy Howell about social, cancel culture and more from 2020-11-24T06:00

In this extended podcast episode, I chat to Katy Howell, CEO of Immediate Future, about a lot of things.

Many laughs were edited out! lol Listen

Laura talks to Angharad Planells about leadership in PR from 2020-11-17T06:00

Angharad is Head of Client Success at Radioactive PR, was promoted earlier this year and has been on maternity leave but her focus has firmly been on the team and clients since she returned.  Listen

Laura speaks to Rax Lakhani about 'being digital' and loving our industry from 2020-11-10T06:00

It's fair to say Rax and I have a whole lot in common. We're both Virgos, love food, love chatting, straight talking and we both LOVE PR.

In this episode, we talk about Rax's career journ...

Laura talks to Kirk Hazlett about ethics and doing the right thing from 2020-11-03T06:00

Kirk Hazlett is a Professor, a Fellow of the PRSA and the stories he tells in this episode are gems.

We talk about ethics, doing the right thing and following up what you say you'll do, w...

Laura speaks to Kerry Sheehan about AI and talks about the challenges and opportunities in PR from 2020-10-27T05:00

Kerry Sheehan is CIPR's AIinPR Chair and has been talking across the world about 'the PR industry is sleep walking into AI", in other words, it doesn't have a clue!

In this episode I put ...

Laura chats to Helen Reynolds about creativity and feeling empowered from 2020-10-20T06:00

In this latest episode of People Buy People, Laura chats to the lovely Helen Reynolds (@HelReynolds) about her path to creativity, being stuck in a job where organisations keep you down, and ont...

Laura chats to Lorna Branton about NHS comms during COVID-19 from 2020-10-13T06:00

Lorna Branton is head of media and campaigns at NHS Digital and has of course faced some of the most challenging times in her career, delivering five year's worth of tech in only a few months. Listen

Laura talks to Rachel Miller about being an IC consultant and an entrepreneur from 2020-10-06T06:00

In this episode Laura chats to IC legend Rachel Miller, also known as @AllThingsIC! 

As well as being a consultant, Rachel has invested in a training hub and we talk about the impact of COVID an...

Laura talks to Fiona Hughes about the evolution and ethics of influencer marketing from 2020-09-22T07:00

Fiona Hughes is European MD of The Amplify, an influencer marketing agency. Fiona worked in public relations until two years ago and has recognised the changes in PR along her journey. Laura was...

Laura chats to Rebecca Roberts about communicating with young people from 2020-09-08T07:00

I chat to Rebecca Roberts about a report she has launched, which looks at communicating with young people. We talk about some of the report findings, the future of work, young people having a vo...

Laura chats to Paul Sutton about integrated public relations and the lack of diverse skills from 2020-08-25T07:00

Both Paul and I were 'brought up' in integrated public relations. It's always been the norm.

As the PESO model was much discussed a number of years ago, the PR industry has been slow to a...

Laura talks to Nigel Sarbutts about what being a freelancer is all about from 2020-08-11T07:00

Nigel Sarbutts is co-founder of The PR Cavalry and to help promote it when it launched, sponsored my event, PRFest.

I wanted to chat to Nigel about...

How will the PR industry be accountable for improving diversity and inclusion? from 2020-08-07T07:00

The final event in the DRIVEN Series and the launch of the DRIVEN Pledge!

The podcast dives straight into conversation with panellists, Melissa Lawrence, CEO of Taylor Bennett Foundation,...

Laura talks to Rohan Shah about recruiting talent based on values and purpose from 2020-08-05T17:32:57

Laura Sutherland and special guest, Rohan Shah, Founder and MD of Reuben Sinclair discuss how hiring talent based on values and purpose, and open job specs, can help diversity and inclusion with...

Laura chats to Jim Hawker about PR after the pandemic and his business journey from 2020-07-30T07:00

Jim Hawker started his own agency, Threepipe, out of frustration, much like I did. He's been on the acquisition trail and most recently, was acquired by Italian business, Reply. Laura and Jim ta...

A solo episode with an update on things I've been working on from 2020-07-23T10:03

I find that I'm so busy with clients and podcast interviews with other people that I forget to tell people what I've been up to, what my thoughts are and share anything I think you'll value.

Laura talks to Advita Patel about being an internal comms consultant from 2020-07-21T17:00

Next up on the show is Advita Patel. I've known Advita for a few years now and we've done some voluntary work together for the Chartered Institute of Public Relations.

She's also just lau...

Laura chats to Elma Glasgow about diversity and her 20+ year PR career from 2020-07-16T10:03:56

In this episode I chat to fellow PR colleague, Elma Glasgow, about her experience moving into public relations, her 20+ year career history and the much talked about subject, diversity and inclu...

Laura talks to Louise Chandler about her journey from media into PR from 2020-07-06T10:11:04

I met Louise at PRFest back in June, in one of the breakout sessions. She's a fascinating lady, with a huge smile and she believes in giving back as much as...

Laura launches business blueprint to re-ignite out of COVID-19 from 2020-05-27T08:30

This is a short episode of my podcast which talks about the blueprint I launched today, Wednesday, 27 May, 2020, for businesses to re-think, re-imagine and re-ignite.

People from my PR bu...

Create your own content and get ready to tell your story from 2020-04-29T10:47:43

I've recently joined Holly & Co's 'co-mmunity' on Facebook. Many of the entrepreneurs and business owners have struggled to realise what they can do just now to create their own content and help...

Laura talk: practical ways to protect your business and staff from COVID-19 from 2020-03-12T15:22:02

The Coronavirus has hit the UK, we've got mounting cases across the nation and Scotland has just announced a ban on mass gatherings (of 500 or more), from Monday (16 March 2020). I wanted to give y...

Laura chats to Hannah Read-Baldrey, Co-founder of MakeBox+Co from 2020-01-26T00:15

MakeBox was launched in March 2019 and I chat to Co-founder Hannah Read-Baldrey about the challenges of work-life balance, when things go wrong, building a c...

Laura speaks to Gayle Mann about being an 'entrepreneur' from 2020-01-19T23:58

Kicking off 2020 with a positive and inspirational chat with my friend Gayle Mann, who just happens to be an amazing business person and someone who has worked with hundreds of entrepreneurs to ...

Laura speaks to Jill McCulloch about boxing and her MMA business from 2019-10-21T11:34:26

In this episode, Laura has invited Jill McCulloch onto the show, Laura's boxing trainer!

Jill and her husband own New Life Gym in Glasgow and Jill talks about starting the business, stren...

Laura speaks to Mandy Pearse about working solo from 2019-09-10T10:26:53

Ahead of the Chartered Institute of Public Relations (CIPR) Election, I speak to Mandy Pearse who is running for President in 2021, specifically as part of her manifesto is around supporting ind...

Laura chats to Laura Maginess, Founder of Glasglow Girls Club from 2019-08-14T15:52:58

I took the opportunity to chat to Laura Maginess about community building. Laura is the Founder of Glasglow Girls Club (or GGC), which is a community of 16,000+ women from across Glasgow.

Laura chats to Chris Lee about Content Marketing from 2019-07-29T16:53:34

On 10 September, 2019, Chris Lee is coming to Glasgow to deliver a training session for the PRFest community, about content marketing.

In this episode I chat to Chris about content market...

Laura speaks to April Bingham, Co-Founder, Bellwether Green law firm from 2019-07-22T15:43:42

Risk, reputation, public relations and the law, with April Bingham, head of corporate at Bellwether Green.

This interview covered a lot of ground and interestingly shows that a conversati...

Laura speaks to Mac and Moore from 2019-07-17T12:21:53

Finally, after recording the interview in April, my very first episode of People buy People is live!

I talk to Nat and Jess from Mac and Moore about understanding yourself, accepting it's...

An introduction to People buy People from 2019-07-17T11:33:46

People buy People is a show which will give you more confidence to face the challenges and opportunities in business. We're all human. You're you and that's your super power! This is my first po...