Thunderpants // Episode 48 - a podcast by Grace Kreft

I swear I'm not biased (OK maybe a little bit!), but today we have another wonderful Wairarapa based business to share the story of, which happens to be where I live....

Get ready for the very fun story of Thunderpants, direct from co-founder and co-owner Josie. The Thunderpants gang make kick ass undies - they are made from organic Fair Trade Cotton, New Zealand made (by hand!), and best of all - designed so they won't go up ya bum!

Quite often we hear from new businesses on Pep Talk, so I'm excited to share this story of longevity with you - these guys have been going for a long time now.

With over 25 years of business under their belts, this is a great story in getting started, resilience, passion, export, adaptation, and trying to convince a stuffy old bank manager to take a chance on your new underpants business... and yes of course it's a bit cheeky too!

Check out Thunderpants online shop at thunderpants.co.nz and stay up to date with their latest cheeky updates via Instagram @thunderpantsnz.

Further episodes of Pep Talk With Grace

Further podcasts by Grace Kreft

Website of Grace Kreft