Ep. 82: Seasons in your Side Hustle Part 3: Putting Seasons into Action - a podcast by Shannon Mattern

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So let’s talk about what this could look like in action.

One way you could implement seasons in your business is to break them down into quarters.

So I used to think of quarters in the traditional sense like the IRS thinks of them:

January to March
April to June
July to September
October to December

But then I downloaded a content calendar template from Planoly – which is an Instagram planning and posting tool – and it broke the quarters down completely differently.

It started in February, which I thought was totally genius because when you think about it, it puts the holiday season into a single quarter.

So this looks like:

February to April
May to July
August to October
November to January

And where you put your season of Creation, Traffic, Sales, and Evaluation into each quarter totally depends on your business. If you do most of your sales during the holiday season, your seasons might look like

February to April – Evaluation
May to July – Creation
August to October – Traffic
November to January – Sales

If your business doesn’t cycle through the holidays, yours might look like:

February to April – Creation
May to July – Traffic
August to October – Sales
November to January – Evaluation & Planning

But you can get creative with your seasons, you don’t have to follow a quarterly model, and you don’t have to do them in a certain order either. It’s what works best for you.

So for me, here’s what it looks like:

December & January – Planning & Evaluation
Feb & March – Traffic
April & May – Sales
June & July – Creation
August & September – Traffic
October & November – Sales

So the key takeaway here is when you’re trying to do everything all at once, you’re not doing any one thing well.

And, yes, there is a way to automate all of this so that it’s all running all the time without you – BUT, it doesn’t just happen. You do have to get it running yourself and perfect it before you can hand it over to automation.

So I’d love to hear how you implement seasons in your side hustle – head on over here to join our Facebook group find this episode and let me know in the comments!!!

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