#21 Getting your story straight - brand&communication strategy for agencies - a podcast by Jon Darke

Jon is joined today by Anna McLoughlin of Inkspiller. Inkspiller are a copy and brand strategy consultancy helping businesses find their inner voice and communicate to the world. Anna recently took Every Interaction through this process and the result was a new content strategy that led a revamp of their website.

In this episode they cover:

Creative companies and how they struggle to communicate what they do effectively

Making your agency stand out and getting your key differentiators across

How Every Interaction worked with Anna to update their messaging and website copy

Anna’s workshop and the exercises she undertakes

Working with different sized businesses

Creating a company brand handbook

Why should someone hire you over another agency?

Show notes

Made to stick - Why some ideas take hold and others come unstuck (book)

Every Interactions new website (just the homepage & the 3 ‘about us’ content sections - more changes to come in 2017...)

Post about the process in rethinking Every Interaction website with Anna - how we used card sorting on copy to create a sitemap

Inkspiller academy & online courses

Anna’s FREE online Build a Standout Brand course

Further episodes of Perspective FM

Further podcasts by Jon Darke

Website of Jon Darke