Podcasts by PhD in Social Media
Hello! Looking to learn all you can about #socialmediamarketing? Me too. I’m Lauren and I started this journey in 2014, driven by a great passion to learn social media marketing "inside out"! This podcast is my way of sharing my knowledge with you and in the process expanding our knowledge, together on a journey to earn our own figurative "PhD in Social Media".
This podcast is a brought to you by Inside Out Digital, a social media marketing agency out of Sydney, Australia, run by social media marketing expert and consultant (and the host of this podcast): Lauren Papandony.
Further podcasts by Lauren Pap @ Inside Out Digi
Podcast on the topic Marketing
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Ep#21: Buzzword of the Week: Algorithm, Optimisations, Machine Learning from 2020-11-24T19:00
Ep#21: Buzzword of the Week: Algorithm, Optimisations, Machine Learning
What is the Facebook Algorithm?
What is the social media algorithm?
Why do we have the Fa...
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Ep#20: Why follower's Aren't Everything on Social Media. Yes, it’s true. from 2020-11-17T19:00
Why follower's Aren't Everything on Social Media. Yes, it’s true, social media is not all about how many people “like” you or the number of Instagram followers you have.
Let m...
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Ep#19: Buzzword of the Week: Dark Post. (No, it’s not an evil social media post.) from 2020-11-15T19:00
Buzzword of the Week: Dark Post
What is a dark post?
What is dark social media?
Why do people refer to dark posting on social media?
Facebook dark posts, ...
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Ep#18: How to get MORE social media FOLLOWERS? Social “Follower Theory” in under 10-minutes. from 2020-11-03T19:00
Ep#18: How to get MORE social media FOLLOWERS? SM “Follower Theory” in under 10-minutes.
How to get MORE social media FOLLOWERS? Likes, fans, follows, followers, connections. Here’s the t...
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Ep#17: Buzzword of the Week: Social Listening (Social Media Buzzwords, Explained) from 2020-11-01T19:00
Ep#17: Buzzword of the Week: Social Listening (Social Media Buzzwords, Explained)
Ahhhhhh buzzwords, let’s explain them all one by one, shall we?
This week’s buzzword i...
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Ep#16: Long vs Short Copy – Which is better? from 2020-10-27T19:00
Ep#16: Long vs Short Copy – Which is better?
The great debate amongst social media marketers. Listen in for the cheat code to this big question in under 8-minutes!
...
Ep#15: ONE THING you’ve got to do to better your social media marketing, right now! from 2020-10-24T03:02:24
ONE THING you’ve got to do to better your social media marketing, right now!
Yep, that’s right, just one thing, you can add to your content that will increase your results.
Ep#14: Why the World Has Gone CRAZY for Social Media Marketing? from 2020-10-16T07:08:26
Ep#14: Why the World Has Gone CRAZY for Social Media Marketing?
Yes it has. And here’s my top 5 reason’s why it’s gone so crazy.
Why a business needs social media?
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Ep#13: The difference between Ads vs. Boosted posts (vs. Promoted Page Posts) – Stop The Confusion. Social Ads Explained in 10 minutes from 2020-10-14T11:40:27
Ep#13: The difference between Ads vs. Boosted posts (vs. Promoted Page Posts) – Stop The Confusion. Social Ads Explained in 10 minutes
What is a boosted post?...
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Ep#12: How To Get Your First Business Post Live. 6 Steps to Start Social Media Marketing. from 2020-09-02T02:47:32
Ep#12: How To Get Your First Business Post Live. 6 Steps to Start Social Media Marketing.
Questions this podcast answers:
How to start social media marketin...
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Ep#11: Social Media ROI: What is it? How to Calculate it? How to optimise it? Everything You Need to Know About Social Media ROI (The Holy Grail of SMM) from 2020-08-17T07:09:38
Ep#11: Social Media ROI: What is it? How to Calculate it? How to optimise it? Everything You Need to Know About Social Media ROI (The Holy Grail of SMM)
How to determi...
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Ep#10: What can a 100yr-old marketing book teach about 21st century social media marketing? from 2020-07-29T04:15:19
What can a 100yr-old marketing book teach about 21st century social media marketing?
I'll tell you what in this episode of the "PhD in Social Media"Podcast.
There are t...
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Ep#9: SNEAK PEEK!! My whole book chapter revealed before launch! And it's on “Social Media Best Practices” from 2020-07-10T22:00
I reveal my whole first chapter live on the air!
It’s all about content and it’s a goodie.
If you like what you hear, get it for free, pre-register for my course which will be live...
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Ep#8: I FAILED... Why You Need To Create Complete Products and Be Proud Of Your Work (PLUS a free book!) from 2020-06-20T08:34:42
I failed...
But it's okay.
I'll tell you why.
And what happened in this episode.
As well as uncover my thoughts on why it's okay to not hit a deadli...
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Ep#7: The TOP UNIVERISTY IN THE COUNTRY Asked Me To Teach This Social Media Marketing Secret… from 2020-06-07T02:00
The top university in the country, when it comes to the Masters of Business Administration course, the university of Sydney, asked me to do a guest lecture for their 2019 MBA students – which is...
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Ep#6: A Social Media Marketer's Guide: Intro to SEO from 2020-06-04T02:43:47
This week I had a close friend pop up and ask me for my advice, as a social media marketer, on how to rank her new website as #1 on Google. And I thought I’d take this episode to share with you,...
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Ep#5: The Difference Between Great and Average Social Media Marketing from 2020-05-17T04:00
There’s a difference between average results and great results when it comes to social media marketing…I like the second one! Today well break down what the difference is and how you can attain GRE...
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Ep#4: How To Start Your Social Media Marketing, Your First 30 Days from 2020-05-04T03:08:10
So you’re looking to start your social media activity but you’re not sure what to do to get it started off right.
And make sure that when you start, you’ve got a rock-solid foundation to ...
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Ep#3: Why Your Businesses Needs To Be On Social Media (The Social Media Landscape in 2020) from 2020-04-26T13:37:35
Ever needed a reason to be on social media?
Maybe you’re still not convinced of the platform for your business’s marketing?
Or maybe you just need some cold hard facts and statisti...
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Ep#2: How Does Social Media Marketing Work / What is Social Media Marketing? from 2020-04-19T00:00
We answer "what social media marketing do" or more accurately: What is Social Media Marketing? How Does Social Media Marketing Work, And we do it in 10 minutes, tune in f...
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Ep#1: The Inside Out Story from 2020-04-05T04:25:37
Let me tell you my backstory and how this podcast came to be.
Thanks for listening!
This podcast is a production of Inside Out Digital, for more on Inside out Digital g...
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TRAILER: Welcome to the "PhD in Social Media" podcast! from 2020-04-01T02:00
Hello, hello and welcome to the PhD in Social Media Podcast.
Looking to learn all you can about #socialmediamarketing? Me too. I’m Lauren and I started this journey in 2014, driven ...
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