PC-009: The Emotional Impact in Your Photography - a podcast by Will Moneymaker

Once you’ve judged your image for technical and artistic quality, the final step is to evaluate the photo’s emotional impact. First, ask yourself: Will other people find something of emotional value in this image? For instance, a photo of your husband or wife will always be meaningful to you. To a complete stranger, however, the image may have little or no meaning.

Another way to create emotion is to tell a story with your images. A photo of someone riding a horse will have more of an emotional impact than a horse just standing and looking at the camera. That is because the action in the first image will invite your audience to examine your image to learn more. Why is the person riding the horse? Where are they going?

There is also a third point to consider: Sometimes photos are created, not for emotional impact, but for beauty’s sake alone. If that is the case, then make a list of the elements that make your image beautiful. The longer your list is, the more likely it is that someone else will find your image beautiful, too.

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