Podcasts by Pin To Top

PTT 129: My Magnetic Marketing Story from 2022-02-21T06:00

Just when everyone thought Dan Kennedy, the direct response marketing legend, was dead, he "resurrected" to give me and others a chance to learn from him again.
Russell Brunson of ClickFunnels ...

PTT 128: Why You Shouldn't Skip Holidays for Your Business from 2022-02-14T06:00

Are you guilty of leaving holidays in your marketing (including the "I Broke Up With My Ex Day" day?).
You are not only leaving an opportunity to engage with your customers on Facebook (and oth...

PTT 127: Social Media and the Philippine Elections from 2022-02-08T06:00

Elections are always exciting anywhere in the world. But I guess nothing beats the Philippine Elections.
With the pandemic restrictions and new variant threats, there is no better way for natio...

PTT 126: Meta and Beyond from 2022-01-31T06:00

To Meta and Beyond! I hope it's as easy as saying it. Honestly, metaverse is still hard to understand because we haven't even touched its surface.
I did my best to explain metaverse in the simp...

PTT 125: Facebook Marketing and Facebook Ad Strategies for 2022 from 2022-01-24T06:00

Here's what working on Facebook Marketing and Facebook ads for 2022.
References:
https://www.socialmediaexaminer.com/facebook-ad-targeting-ideas-for-2022-and-beyond/ (https://www.socialmed...

PTT 124: Actually, Honestly - My Life So Far from 2022-01-23T19:00

The first weeks of 2022 dealt me with blows. Plus honestly, with all the work, recording the show has been a challenge, that's why this is the first episode for 2022. Here's what up at Pin To Top P...

PTT 123: On Fear and Freedom from 2021-12-31T06:00

As we enter the new year, may you rise above your fear and live in freedom. After all, you're an entrepreneur.

PTT 122: Business and Marketing Lessons in Death - The Epilogue from 2021-12-27T06:00

Just when I thought I'm done learning business and marketing lessons in death, it turns out I am just getting started.

PTT 121: Lessons Learned from My Hacked Website 2 from 2021-12-24T18:00

My website is back! I couldn't thank enough the people who helped me bring it back.

PTT 120: The Cucumber Story: How I Got My Full-Time Job as a Division Head of CopyGeeks from 2021-12-08T23:00

You know you're "top of mind" when someone having a spa day will get up and gets her phone to message you, without a care about the freshly placed cucumbers falling from her eyes.
That's how I ...

PTT 119: The Elements of A Marketing Failure from 2021-12-01T06:00

Is your digital marketing set up for failure? You better take a step back and see your digital marketing efforts from a bird's eye view.
https://www.linkedin.com/in/daniel-murray-marketing (Fol...

PTT 118: How to Go Beyond Pandemic from 2021-11-29T12:00

Would you do things better in the new normal? Do you even imagine life post-pandemic? Let's talk about it in this episode.
https://www.facebook.com/stamariagorettiparish (Check Sta. Maria Goret...

PTT 117: Social Media Explained with Tequila from 2021-11-15T06:00

I am no tequila drinker. But knowing which social media platform you should choose for your business with the use of tequila is a good fun guide.
Plus: is there ONE Social Media Manager to rule...

PTT 116: Bye, Clubhouse from 2021-11-08T06:00

After a few months of listening inside Clubhouse Rooms, I left the room. I share in this episode the reasons why.

PTT 115: Lessons Learned from My Hacked Website from 2021-11-01T06:00

What's a good horror story? Getting your website hacked.
Yes, my website was hacked via a malware attack.
Actually, my website was attacked TWICE in 2021.
I was surprised with my own "...

PTT 114: A Customer Research Story from 2021-10-25T06:00

I created (and launched) a Facebook ad campaign for a client. The story of how I got to know my client's audience is like comparing two Spider-Mans I have encountered in my movie life (so far).

PTT 113: Facebook Advertising Series - The Rules of Facebook Advertising from 2021-10-18T06:00

As I always say, going into any social media platform is a privilege, not a right.
Listen to this episode to find out (or review) Facebook ad policies so you can create Facebook advertising cam...

PTT 112: Facebook Advertising Series: Is Your Facebook Ad Working? from 2021-10-11T06:00

There are many Facebook advertising metrics that can overwhelm you.
For you to know if your Facebook ad is working, you need to understand Facebook ad metrics and what they mean, and the data i...

PTT 111: Facebook's Survey Results on Small Business Recovery from 2021-10-07T18:00

The latest Facebook State of Small Business Report is out. While we all see recovery because of the vaccine rollout and government economic efforts globally, but challenges and even inequalities st...

PTT 110: Facebook and iOS 14 - Are We In The Endgame? from 2021-09-27T06:00

Sheesh, as if we haven't recovered from the "Thanos"-like iOS14, Apple recently released iOS15! Aarrgh! Is this the endgame for online advertising?
The truth is, it's how you look at things. It...

PTT 109: 23 Ways to Increase Facebook Engagement from 2021-09-23T06:00

There are 23 ways to skin a cat...err no, Facebook I mean. Hootsuite shares how you can easily increase Facebook engagement with these 23 tips and tactics that actually work.
Which tips do you ...

PTT 108: Post-Tokyo Olympics Lessons for Entrepreneurs and Experts from 2021-09-13T06:00

"Olympic athletes make it look easy. But the truth is, it's not."
That's what I heard from a commentator during one of the final events at the Tokyo 2020 Olympics.
Yes, it is difficult to b...

PTT 107: Business and Marketing Lessons in Death from 2021-09-07T12:00

There are business and marketing lessons in death, if you are fully aware of them.
My father recently passed away. Even so, my marketing instincts never slept. I listed the lessons for entrepre...

PTT 106: Serial Entrepreneur Questions Answered with Ginger Arboleda Part 2 from 2021-08-30T06:00

Ginger Arboleda have answers about business. Maybe you think everything she touches is gold.
I thought of asking Ginger what she thinks if someone says she is a serial entrepreneur - plus how ...

PTT 105: Serial Entrepreneur Questions Answered with Ginger Arboleda Part 1 from 2021-08-25T06:00

Ginger Arboleda is synonymous with blogging, vlogging, workshops, and now, paying taxes easily.
But before all these titles, Ginger must have started from the beginning too, right? So I asked h...

PTT 104: Types of Facebook Ads You Can Create Directly from Your Page from 2021-08-16T18:30

Did you know that you can create ads directly from your Facebook Page?
If it's your first-time to create Facebook ads for your business, creating Facebook ads directly from your Facebook Page t...

PTT 103: Facebook Advertising Series: Facebook Ads Budget from 2021-08-11T18:00

Entrepreneurs and Experts: How much should you spend on Facebook ads budget?
You may have searched the answer to this question and found out that there are many answers. Let's break them down s...

PTT 101: Business of Email Marketing with Allan Ngo 2 from 2021-07-26T06:00

"Email is still under utilized."
This is what Digital Solopreneur and Email Storyteller Allan Ngo told me in our Pin To Top episode interview.
This was a surprise to me. Others consider ema...

PTT 100: Business of Email Marketing with Allan Ngo 1 from 2021-07-23T06:00

In Pin To Top's 100th EPISODE (Yyyaaasss!!!), I sat down with Email Storyteller Allan Ngo to talk about emails.
You might say, "This is weird! You talk about Facebook marketing on the show. Why...

PTT 99: Facebook Advertising Series - The Truth About Boost Post from 2021-07-22T18:00

Is there good coming from Facebook boost posts? The answer is yes and no.
Confused? Then get started listening to this episode to be enlightened.

PTT 98: My First Week in Clubhouse from 2021-07-08T13:15

Since I am an Android user, to say that the Clubhouse Android version is heaven is an understatement.
I share in this episode what I did during my first week in Clubhouse. Hint: If you think I ...

PTT 97: Stable, Scalable, and Sustainable Start Ups with Diane Eustaquio 2 from 2021-07-01T18:00

“Has the Filipino business owner changed his or her perspective towards business vision and attitude?”
This is one of the questions that former https://ideaspacefoundation.org/ (IdeaSpace Found...

PTT 96: Stable, Scalable, and Sustainable Start Ups with Diane Eustaquio from 2021-06-25T12:00

For someone who's an expert in the ins and outs of start ups, you'd think Diane Eustaquio already knows everything about the industry.
However, this two-part interview says otherwise. The form...

PTT 95: Facebook Changes You Need to Know from 2021-06-14T18:00

The world is full of changes, and so is social media.
Here are the latest changes from Facebook that you need to know:
Facebook Analytics Tool is going away in June 2021
Facebook Ads R...

PTT 94: Facebook Advertising Series: Before You Start Doing Facebook Ads from 2021-06-11T18:00

The most difficult thing about Facebook Ads is not being clear about your objective.
Learn how Facebook can help you get the right advertising objective for your business so you can get the ban...

PTT 93: Facebook Advertising Series - Why You Should Use Facebook Ads from 2021-06-01T18:00

We're giving you the reasons why you should use Facebook Ads for your business now.
References:
https://www.facebook.com/business/help/205029060038706 (Why Advertise on Facebook?)
https...

PTT 92: Facebook Advertising Series: My Facebook Ads Story from 2021-05-27T19:00

My first encounter with Facebook ads started as a requirement for my social media manager job. I had to learn it.
In this episode, I am sharing with you my Facebook ads story - from learning f...

PTT 91: On Unicorn Social Media Managers from 2021-05-18T18:00

Entrepreneurs: you’ve seen it or even created it. You know, those social media manager requirements for your business.
It’s funny that some entrepreneurs are looking for social media managers w...

PTT 90: Creating Food Solutions During the Pandemic with Sheree Baylon-Brizo Part 2 from 2021-05-10T06:00

There are business owners who create products and services then launch it to the world. There are those who, before launching a product or service, does research before launching it to the world. Listen

PTT 89: Creating Food Solutions During the Pandemic with Sheree Baylon-Brizo Part 1 from 2021-05-04T06:00

Do you love food? Would you go miles to search for it?
I knew of Lapu-lapu City Food Market Founder Sheree Baylon-Brizo from Jomar Hilario. She has used all her digital marketing skills not on...

PTT 88: Marcus Murphy on His Entrepreneurial Journey While Building a Playhouse and LinkedIn Lessons Part 2 from 2021-04-26T06:00

I see two kinds of people on LinkedIn: the ones who provide tons of value and those who are “buy from me” people. Which one are you?
The second-part of the Pin To Top Podcast interview with Mar...

PTT 87: Marcus Murphy on His Entrepreneurial Journey While Building a Playhouse and LinkedIn Lessons Part 1 from 2021-04-19T07:00

You don’t know how happy I felt when Marcus Murphy, CEO of The Five Percent and a LinkedIn Advisory Board Member, said YES to a Pin To Top Podcast interview. He’s the first person from LinkedIn tha...

PTT 86: When is the Best Time to Post on Facebook and How Many? from 2021-04-12T06:00

An Internet search would provide you millions of answers to the question, "When is the best time to post on Facebook Page and how many?"
I am sharing with you my best practice on posting conten...

PTT 85: The Truth About Facebook Trolls from 2021-04-10T18:00

No, I am not talking about the cute trolls that Dreamworks created.
Based on a Scandinavian folklore, trolls can live with humans but are rarely helpful to us. This is still true up to this wor...

PTT 84: Biggest Takeaways from Digital Marketer's "Buyers From Scratch" Challenge (and 2021 Social Media Trends) from 2021-03-29T06:00

I'm sharing with you how I put on hold a project to learn first, care of Digital Marketer's "Buyers from Scratch" Challenge: why I took the challenge, how was the ride, and my biggest takeaways. Listen

PTT 83: Facebook's Latest Changes: IOS, Likes is No More, and What's Coming from 2021-03-24T18:00

We are already experiencing the post-IOS 14 effects on Facebook. Is there anything coming out from Facebook that's going to help entrepreneurs and experts? Yes.
Listen to some of the latest cha...

PTT 82: Pandemic Turns One: How is Your Business? from 2021-03-15T18:00

As the COVID-19 pandemic turns one this week, how are you and your business?
How have you shifted to fit market changes? How have you shifted to fit your customers' new needs? What has your bus...

PTT 81: Three Types of Facebook Pages of Businesses from 2021-03-11T18:00

In my recent Facebook Marketing session for business owners, I told them the types of Facebook Pages that business owners have.
Which type does your Facebook Page fall? What can you do about i...

PTT 79: Building Businesses with Karla Singson Part 2 from 2021-03-02T06:00

Karla Singson is a serial entrepreneur who leaves footprints in the path of business and entrepreneurship. And why not? From first and foremost being a writer and speaker, Karla has successfully ve...

PTT 78: Building Businesses with Karla Singson Part 1 from 2021-02-19T18:00

Karla Singson is a serial entrepreneur who leaves footprints in the path of business and entrepreneurship. And why not? From first and foremost being a writer and speaker, Karla has successfully ve...

PTT 77: Facebook Algorithm: Fight or Flight? from 2021-02-10T18:00

Entrepreneurs and Experts, as well as Digital Marketers, talk about social media algorithms all the time. Like Facebook, every social media platform has its own algorithms. But do you really unders...

PTT 76: On Starting Small and the term "Self-Made" from 2021-02-01T06:00

As entrepreneurs and experts, starting small is part of the business journey. As you scale your business, people will say that you are a "self-made". Do you believe in starting small and the self-m...

PTT 75: The Power of Podcasting with ValuePod Productions 2 from 2021-01-25T06:00

How will podcasting fare in the next few years? Is podcasting the new social media? Is it the time to TALK NOW?
In the second part of this two-part series, Eloisa Almonicido and Ce Mercado of V...

PTT 74: The Power of Podcasting with ValuePod Productions from 2021-01-18T18:00

It was not long ago when podcast were unheard of. Okay, that is not true. In fact, a few individuals started doing podcasts for at least a decade!
Today, podcasts are embedded in our lives. Whe...

PTT 73: Holidays 2020 and Facebook Ads from 2021-01-12T06:00

Observations and lessons on Facebook Ads during the holidays - straight to your listening mode now.
Pin To Top will have a series of Facebook Advertising episodes for entrepreneurs and experts....

PTT 72: Show Up and Do Your Thing from 2021-01-05T06:00

Kicking off 2021 with a business lesson that I learned from the Netflix series, https://www.netflix.com/ph/title/80025678 (The Crown.)

PTT 71: The Year 2020 for Facebook from 2020-12-28T06:00

As Pin To Top closes 2020 with a full year of weekly episodes, I think it’s best to have a review of what Facebook did - whether good or bad - for 2020. Would the good things be enough for Santa to...

PTT 70: Facebook Marketing Series - Using Facebook Pixels from 2020-12-21T06:00

Are you already using Facebook ads for your business, or are you planning to advertise through Facebook in the future?
Whether your answer is Yes or No, you would need this key tool. It’s calle...

PTT 69: Facebook Marketing Series - Strategies and Tactics for Facebook Messenger from 2020-12-14T06:00

Want to have a marvellous Messenger Marketing for your business? This is the episode for you.
More information is available here: https://www.facebook.com/business/marketing/messenger (https://...

PTT 68: Facebook Marketing Series - Using Facebook Groups from 2020-12-07T06:00

Facebook Group is a great way to create a community for your audience. Are you using the Facebook Group features to your advantage?

PTT 67: Facebook Marketing Series - Running Contests or Promos from 2020-11-30T06:00

Do you love contests? I am sure your audience would love to get a gift from your business or brand.
You may have seen contests or promos done via Facebook Page, a third-party contest app, or bu...

PTT 66: Marketing Lessons from the U.S. Elections from 2020-11-23T18:30

I love learning marketing. So I focused on the marketing lessons that unfolded during the U.S. Elections.
Lesson One: Branding. I suggest you listen to https://savagemarketer.com/42-trump-vs-bi...

PTT 65: Facebook Marketing Series - Fan Engagement from 2020-11-17T18:00

If you do not respond to your audience on your Facebook Page, then why even have a Facebook Page in the first place?
Let’s talk about how you can improve your Facebook fan engagement.

PTT 64: A Lesson on the Only Mail that I Got During Pandemic 2020 from 2020-11-10T12:00

Direct marketing is not dead, nor is physical mail.
Here are lessons from the only mail I got during the 2020 pandemic.
https://www.facebook.com/102292231552534/videos/824010481497860/ (Thi...

PTT 63: Facebook Horror Stories from 2020-11-04T23:15

Have you ever experienced having an unpublished Facebook Page or restricted Facebook ads account? I experienced it many times. It's like a nightmare that you want to wake up from, but the problem i...

PTT 63: Facebook Horror Stories from 2020-11-04T23:15

Have you ever experienced having an unpublished Facebook Page or restricted Facebook ads account?
I experienced it many times. It's like a nightmare that you want to wake up from, but the probl...

PTT 63: Facebook Horror Stories from 2020-11-04T23:15

Have you ever experienced having an unpublished Facebook Page or restricted Facebook ads account?

I experienced it many times. It's like a nightmare that you want to wake ...

PTT 62: Facebook Marketing Series - Trending or Breaking News from 2020-10-25T22:00

Trending or Breaking News is shareable news. Trending or breaking news can be helpful in letting your customer stay up-to-date. It allows you to become an authority and at the same time, you can...

PTT 61: Facebook Marketing Series - Visual Ideas That Will Increase Your Social Media Engagement from 2020-10-18T22:00

Did you know that you can increase social engagement with your visuals?

Tweets with images can give you 3x more engagement.  A LinkedIn post with an image can give y...

PTT 60: Facebook Marketing Series - How to Create Content for Facebook from 2020-10-11T22:00

If you are creating content that nobody reads it then there’s no use of writing.

But how do you create content? The best way is to figure how a content goes viral.

Listen

PTT 59: Facebook Ecosystem: What You Need to Know about the Facebook Family from 2020-10-05T11:28:53

To say that Facebook doesn't want you to leave the platform is an understatement. And you can not blame it. Facebook's ecosystem allows you to do almost everything without leaving its family of ...

PTT 58: Jeff J Hunter on Personal Branding, Getting Attention, and TikTok Talk 2 from 2020-09-27T22:00

In the second part of Pin To Top Podcast’s interview with Jeff J Hunter, he shares his thoughts on getting started on becoming a thought leader.

We ...

PTT 57: Jeff J Hunter on Personal Branding, Getting Attention, and TikTok Talk from 2020-09-20T22:00

Jeff J Hunter is known as the King of Outsourcing, a title that he did expect to have.

In this two-part episode, Jeff provides his insights on perso...

PTT 56: Standing on the Shoulders of the Giants: People That I Follow for Marketing and Life Kicks from 2020-09-13T22:00

We're taking a break from Facebook Marketing strategies and tactics for your business to give way to a list of mentors.

Who do you follow for marketing and life lessons? I shared my list ...

PTT 55: Facebook Features You Might Be Missing Out from 2020-09-06T22:00

Are you sure you are using Facebook’s features for your business? If not, this episode is for you.

From See Firsts to Legacy Contact, you are going to discover how these Facebook features...

PTT 54: Before You Start with Facebook Marketing Series - Social Media Calendar from 2020-08-30T22:00

Do you prefer posting your content daily, or would you like to schedule posts in advance? Is there a better way to do the latter?

Discover how having a social media calendar can help you ...

PTT 53: Before You Start with Facebook Marketing Series - Facebook Page Elements from 2020-08-27T02:32:32

Have you heard about an “optimized” Facebook Page? What does it mean? Do you think you know the essentials for a successful Facebook Page for your business?

I'll help you break down the e...

PTT 52: Here's How to Put Together Your Online and Offline Marketing Strategies from 2020-08-16T22:00

Are your offline and online marketing strategies integrated? Or do they stand alone, or worse, are somehow pitted against each other?

Did you know that having an integrated marketing stra...

PTT 51: What Do You Want Facebook To Do For You? from 2020-08-13T14:55:41

Are you achieving your target goals for your business on Facebook?

If your answer is No, let me clarify that it’s not Facebook’s problem. It’s yours.

Let’s talk about key performan...

PTT 50: Facebook's Holiday Planner 2020 - How to Leverage Holidays on Facebook from 2020-08-02T22:00

We’re in a pandemic, but one thing’s for sure: the holidays are coming!

Yes, the Bed months are around the corner. If you are in the Philippines, you know that Jose Mari Chan’s song is ju...

PTT 49: Follow Your Heart - Why You Need to Have a Brand Persona from 2020-07-28T02:01:35

In the second Before You Start with Facebook Marketing Series, you will learn about Brand Persona.

Here's a hint: Brand Persona is NOT a customer avatar....

PTT 48: The Story of a Pin - Pin To Top's Podcast Journey from 2020-07-19T22:00

I am close to 50 podcast episodes (yay!). So I thought, "Why not share my podcast journey so far?"

What I want to tell you in this episode are:

1. Creating this show was never easy...

PTT 47: Perfect Combination - Why You Need to Identify Your Ideal Customer from 2020-07-12T22:00

Before you start anything on Facebook Marketing , you need an audience. 

In the first Before You Start with Facebook Marketing Series, you will learn about Customer ...

PTT 46: July 2020 is Facebook Ads Boycott Month! Should You Worry? from 2020-07-05T22:00

Adidas, Starbucks, Verizon, Pepsi.

Big brands mean big advertising budget. But starting last July 1, they could be putting their as budget somewhere else, as long as the name of the platf...

PTT 45: Ann Kristine's Social Media Book List from 2020-06-28T22:00

Books! Who loves books? I love books!

If you are looking for a list of book recommendations for social media, this episode is for you.

I am sharing with you my top ten social media...

PTT 44: Myrna Natividad on Courage During Crisis and Becoming an Employee Champion from 2020-06-21T22:00

“You mentored a lot of Filipino small and medium business owners. What is your observation of their perspective in marketing their business online?”

That is one of the questions ...

PTT 43: Myrna Natividad on Courage During Crisis and Becoming an Employee Champion from 2020-06-14T22:00

In times of crisis like what have now (read: pandemic), I think a business owner listens to a business owner. So I got another guest on my show. This time, it’s Myrna “Mommy Negosyo” Nat...