Striking gold: The story behind the award-winning Oasis spice packaging design, with Michael Grima of qDesign Enterprises - a podcast by PKN Editor

In this episode, Lindy Hughson, Managing Editor & Publisher of PKN Packaging News, and Michael Grima, Director of qDesign Enterprises discuss circular design thinking and the multiple award winning Oasis Spice Shaker packaging design for Oasis Bakery.

Michael, who also refers to himself as the "Chief Cat Herder" at qDesign, has 30 years of experience in the industrial design industry with 28 of those focused on packaging. Together Lindy and Michael talk about the three awards that were won at the 2021 Packaging Innovation & Design Awards for the Oasis spice packaging, and everything that went into getting it to be such a high-quality packaging format that delivers on sustainability criteria as well as brand engagement.

They also discuss the main goals that needed to be achieved in this design process, and how a "Refill, Return and Recycle" focus was high on the Oasis team's priority list. Michael talks about the issues with the previous package design and then the extensive research and product testing it took to make the new design perfect. We wrap up the episode with a discussion of the consumer reaction to the new packaging and a look at what is next to come for the qDesign team.

To learn more about qDesign and Oasis, please visit their websites at:

www.qdesignenterprises.com/

www.oasisonline.com.au/

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The PKN Podcast is produced by Southern Skies Media on behalf of PKN Packaging News, owned and published by Yaffa Media.

The views of the people featured on this podcast do not necessarily represent the views of PKN Packaging News, Yaffa Media, or the guest’s employer. The contents are copyright by Yaffa Media.

If you wish to use any of this podcast’s audio, please contact PKN Packaging News via their website www.packagingnews.com.au or send an email to editor@packagingnews.com.au.

MC: Grant McHerron

Host: Lindy Hughson

Editor: Chris Visscher

Producer: Steve Visscher

PKN Packaging News - © 2021