Episode 045: Marketer Math and When $1 Doesn't Actually Mean $1 - a podcast by Kristin Kaplan: Digital COO
from 2019-04-02T12:27:52
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Today we’re talking all about marketing math and when a dollar doesn’t actually mean a dollar.
Highlights:
- How online marketers are using "marketing math" to boost their authority and sales
- Why you shouldn't take the term "7 figure business" at face-value
- The difference between vanity metrics and metrics that matter
- What truly constitutes price and value and why arbitrarily setting "values" is mis-leading
Links and Resources Mentioned in this Episode:
Further episodes of Planning for Profit
Further podcasts by Kristin Kaplan: Digital COO
Website of Kristin Kaplan: Digital COO