093 Tom Webster | The Delicate Art of Conveying Difficult Subjects in the Form of Storytelling - a podcast by Harry Duran

Tom Webster is a marketing executive and the vice president of Edison Research. He also co-hosts his own podcast, The Marketing Companion, with Mark Schaefer. Tom has been in the broadcast research industry for 25 years and has quite a bit to share on the topics of interviewing, storytelling, and podcast statistics.
05:45 - Tom believes the standards in podcasting have gotten better.07:25 - How did Tom meet his co-host, Mark?
10:15 - Tom has been in media and broadcast research for almost 25 years.12:25 - What kind of podcast/radio trends has Tom seen over at Edison?
17:20 - Tom shares some examples of people who are able to make that jump from radio to podcasting.19:20 - There's a percentage of Millennials who don't know what podcasts are.
21:25 - Podcast discovery is still a huge problem.22:55 - Tips on increasing your podcast audience: figure out what you're good at.
23:35 - Study the greats.24:35 - Most things you hear from public media is scripted.
27:00 - Inside jokes do not work well on a podcast.29:25 - Tom enjoys Jordan Harbinger's interviewing style.
32:30 - What's the best way to present statistics?
36:40 - Tom shares what surprised him the most on The Infinite Dial 2016 report.41:35 - What should people be thinking about when marketing their podcast?
46:10 - What has Tom changed his mind about recently?47:25 - What is the most misunderstood thing about Tom?
48:05 - When was the last time Tom laughed out loud?FULL SHOW NOTES: http://www.podcastjunkies.com/tom-webster-interview/ (http://www.podcastjunkies.com/tom-webster-interview/)
https://www.patreon.com/podcastjunkies (? Support this podcast on Patreon ?)This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Further episodes of Podcast Junkies - Conversations with Fascinating Podcasters

Further podcasts by Harry Duran

Website of Harry Duran