Podcasts by 301 Moved Permanently
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Interview: Ryan Healy on Copywriting from 2011-02-01T22:10:04
If you're interested in getting into the copywriting business, today's interview is for you. Copywriter Ryan Healy recently took time out of his schedule to share his insights and experience on top...
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What Does “Know, Like and Trust” Mean to Affiliates? from 2011-01-12T18:30:56
You've heard it before: "customers buy from people they know, like and trust. So let your personality shine."
That's fine if you've got a product to sell, but what if you make your living ...
Announcing the White Hat Crew Inner Circle from 2011-01-12T02:26:09
I'm a little late posting today, because I've been putting the finishing touches on something new: the White Hat Crew Inner Circle. I'd been thinking of doing something like this for a while, and m...
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My Kindle 3 (Wi-Fi) Experience from 2011-01-10T15:30:40
My wife and I had been thinking for a while of getting Amazon Kindles, so when dad asked what we wanted for Christmas, we decided it was time. Let me share the good and bad of my experience so far....
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Interview: Terry Dean on Market Selection, Conversion, Coaching, and More from 2011-01-07T14:30:22
Last month, I interviewed marketing coach Terry Dean. I went in with 6 questions, expecting to come out with a nice little blog post. What I got was amazing. Terry gave the kind of in-depth answers...
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Why You Need to Know "Irrelevant" Things About Your Target Market from 2011-01-06T15:24:02
To write persuasive sales copy, you need to know your target market. Obviously, you need to know how your product can help them. And it clearly helps to understand their deeper reasons for wanting ...
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For More Search Engine Traffic, Put This in Your Page Titles from 2011-01-05T22:36:51
Once upon a time, there was a chicken. This chicken loved to win. As luck would have it, the pigs on the farm where he lived sponsored competitions of all sorts every week. He competed fiercely, an...
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Benefits That Sell are Connected to Desperate Problems from 2011-01-04T17:52:10
My post yesterday riffed on one by Daniel Levis about how to probe deep and find product benefits connected to your customer's identity.
Today, Terry Dean posted an article about selling s...
How to Find Benefits That Sell Products from 2011-01-03T23:09:49
Copywriters will tell you that to sell a product, you need to talk about its benefits rather than features. Nobody cares about a feature unless it's tied to a benefit. In fact, some products are so...
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Dance of the Product Launch Fairies from 2011-01-01T16:20:42
I wasn't planning on blogging on New Years Day (particularly since it's Saturday), but SEO Content Factory tempted me with an idea, and I couldn't resist.
I was glancing over a list of upc...