25: Who listens to podcasts? Survey results you can use to determine your podcasting strategy! - a podcast by Carey Green

Podcasts are THE new media of the masses... and it's only growing!That's my interpretation of the results Edison research released from their January/February 2015 survey.
Why would I say that?
Because the number of people listening to podcasts is growing every year.
Because those who do listen, usually listen to as many as 6 podcasts each week.



It's a survey filled with insights regarding the general target market of EVERY podcaster...
and it gives plenty of info on how you and I can increase the likelihood that our podcast is found and listened to by people who WANT the niche information we have to distribute.
In this episode, I outline the findings of the survey, and what I think it means for podcasters.

The Podcast Consumer 2015 from Edison Research


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