Ep. 016 - Dr. Kegarise and Cole Evans discuss Social Media - a podcast by Posts – Drs. Jeff and Susan Kegarise

Dr. Kegarise introduces Cole Evans, president of the Evans Company, and director of Marketing
for Cool Springs Eye Care and Donelson Eye Care. Dr. Kegarise brings up the topic of social
media in healthcare with Cole. Dr. Kegarise and Cole discuss the importance of social media
not only to physicians but to medical practices and the field of healthcare as a whole. Social
media for doctors can have a great impact, there are countless channels and platforms for
doctors to reach out and enter the market, engaging with their patients.
Cole Evans discusses the importance especially for doctors, through the channels of social
media, letting people into their businesses and practices, by telling their story. Marketing is
relevant even in the health industry. Media and especially social media are important platforms
for healthcare professionals to be involved in because of the high volume of customers reached
through these channels. Dr. Jeff and Cole discuss the evolution of marketing through social
media and how this process has evolved over the years.

Further episodes of As I See It

Further podcasts by Posts – Drs. Jeff and Susan Kegarise

Website of Posts – Drs. Jeff and Susan Kegarise