Podcasts by Power to the Small Business | Branding / Marketing Plans
Further podcasts by Jay Ehret
Podcast on the topic Management
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Chapter 5: The 3 Hitches Your Marketing Message Needs if You Want People to Pay Attention from 2014-06-12T04:54:55
With only one chance to make a first impression, you're tempted to cram all of your product or services benefits into that small pitch. But instead of bragging, why not reel in your prospects with ...
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Chapter 4: Earning Word of Mouth Marketing through Brand Engagement from 2014-06-05T16:03:32
One goal of your marketing plan is to get people to have conversations about you. How do you earn word-of-mouth in the Age of Social Sharing and Connectivity? Special guest Andrea Goulet Ford joins...
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Chapter 3: The Four Principles of Customer Relationships That Pay from 2014-05-29T21:09:47
In Chapter 3 of The Marketing Plan Podcast we will consider the main character of the story the customer. Looking at most business models, we can see that the customer is a target. Something to ...
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Chapter 2 of the Marketing Plan Podcast from 2014-05-08T18:23:09
Chapter 2: Four Questions to Create Your Brand Story My new show, The Marketing Plan Podcast focuses on transforming your business into the brand you've always dreamed it could be. In Chapter 2 of ...
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Bonus Episode: Chapter 1 of The Marketing Plan Podcast from 2014-04-27T23:48:09
It's Time for a Transformation Plan This is my new show, The Marketing Plan Podcast. It focuses on transforming your business into the brand you've always dreamed it could be. Power to the Small Bu...
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Bonus Episode: Powering Down from 2014-04-17T11:55:13
This podcast will reformatted and premier as a brand new show next week, April 24, 2014. But don't unsubscribe! I will post the new show in this feed for the first month so you can get a taste and ...
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How to use the Customer Experience Formula to create Wow! for Customer Loyalty - Episode 99 from 2014-04-03T11:08:02
If you meet ALL customer expectations, congratulations the customer considers that to be an average customer experience and they are only 42% likely to be a repeat customer and only 32% likely to r...
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Should Small Business Leave Facebook with Jason Falls of Social Media Explorer - Episode 98 from 2014-03-27T18:21:37
Jason Falls of Social Media Explorer joins Jay to discuss the news that Facebook is ratcheting back the exposure of content posts from brand pages. Now, as few as 1-2% of your fans will actually se...
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Brand Communication: How to Explain Your Business with Lee Lefever of Common Craft - Episode 97 from 2014-03-20T16:14:31
This episode is about better brand communication. Do you feel like customers have a difficult time "getting it" about your business? Then you may have an explanation problem. Lee Lefever is the v...
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Episode 96 - Answering Your Burning Marketing Questions from 2014-03-14T07:20:07
Jay Ehret, Dean of Marketing Know-How at The Marketing Spot.com answers the most common marketing questions and gives advice and tips to small businesses on how to handle these marketing issues. Qu...
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Episode 95 - LinkedIn Marketing Tactics from 2014-03-06T18:09:31
In this episode, how to used LinkedIn to market your business, network and directly go after business. Josh Turner, founder of LinkedSelling.com and LinkedUniversity.com joins host Jay Ehret to dis...
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Episode 94 - Responsive Web Design: Should you? from 2014-02-19T05:59:24
Responsive web design is the hot new trend in websites. In this episode of Power to the Small Business, web developer Cory Webb joins us to discuss the pros and cons of using responsive design for ...
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Episode 93 - What Great Brands Do from 2014-02-05T21:39:09
According to Denise Lee Yohn, there are seven principles, seven things, that a selective group of businesses do to make themselves a great brand. She lays out those seven principles in her new book...
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Episode 92 - A Radical Approach to Marketing from 2014-01-21T18:09
Flinging ads at a problem does not a marketer make, not in today's business world. That's the opinion of Gareth Kay as he joins host Jay Ehret for a discussion on radical marketing. What is radical...
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Episode 91 - Phenomenal Experience Design from 2013-11-13T22:50:50
Brian Clark of GMD Studios mixes philosophy with experience design to create and amplify customer stories. The result is a powerful form of word of mouth that gives potential customers a vicarious ...
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Episode 90 - Two Sides of Search Engine Marketing from 2013-10-31T18:32:19
Search Engine Marketing is out topic on this episode of Power to the Small Business. John Gagnon of Bing Ads discusses both Bing Ads and dispenses search engine marketing advice, then Joe Kerschbau...
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Episode 89 - Inspiring Word of Mouth Through Passion from 2013-10-16T16:59:20
Word of mouth marketing is about passion, but not just the customer's. First, businesses must love their customers. Say what? John Moore and Geno Church from Brains on Fire, co-authors of The Passi...
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Episode 88 - Counterintuitive Marketing from 2013-10-02T03:47:03
Roger Dooley, author of Brainfluence, joins Jay Ehret to discuss neuromarketing and marketing tactics that just don't make sense. Get ready for some of your most cherished beliefs to be challenged....
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Episode 87 - Belief in Your Business from 2013-09-25T18:18:17
Would you like to know the three most important steps to improving your business? Sorry, but you won't find them in this episode. What you will do, however, is start to examine your beliefs, and th...
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Episode 86 - Who is Spoiling Your Customer? from 2013-04-29T22:43:30
Your customer is receiving the best-of-the-world customer experiences and they are judging you against those experiences. Your competition is not just your competition. It's time to exceptionalize ...
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Episode 85 - Holly Jolly Marketing Folly from 2013-01-09T20:10:52
There's marketing prudence, and then there's marketing foolishness. In this episode of Power to the Small Business, Spike Jones of WCG joins host Jay Ehret to discuss how business get caught up in ...
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Episode 84 - Tapping Brand Advocates for Word of Mouth from 2012-12-07T22:44:44
Brand Advocacy and Word-of-Mouth Marketing Author and Social Media Marketing CEO Rob Fugetta joins host Jay Ehret to talk about your most powerful word-of-mouth marketing weapon: your brand advocat...
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Episode 83 - What's Going on With the Future of Business Books from 2011-08-28T22:32:27
Business book expert Todd Sattersten joins host Jay Ehret to discuss the trends that are shaping the future of business books. Sattersten also gives his business book recommendations for entreprene...
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Episode 82 - Top Local Search Results Ranking Factors from 2011-07-28T14:14:36
Local search expert Mike Ramsey joins host Jay Ehret to discuss the shift in the top local search ranking factors. Local SEO continues to evolve and this years rankings have shifted significantly i...
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Website Conversion Science - Episode 81 from 2011-07-20T13:13:48
Conversion Scientist Brian Massey joins Jay Ehret to talk website conversion. How to convert website visitors into customers. He discusses conversion strategy for the five major patterns of busines...
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Episode 80 - How to Create Great Advertising from 2011-07-02T20:18:15
Author and advertising expert Luke Sullivan joins host Jay Ehret to discuss the role of creativity in advertising, and how to create great advertising. Sullivan also answers the burning question: W...
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Episode 79 - Social Media and 140 Characters Conference from 2011-06-20T03:58
Social media and branding lessons learned from 140 Characters Conference in NYC, organized by Jeff Pulver. Host: Jay Ehret of TheMarketingSpot.com Topics Discussed: Being trapped in the now by soc...
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Marketing Traps and Treasures - Episode 78 from 2011-06-06T16:55:43
What should you definitely do and what should you avoid when marketing your business? In this episode of Power to the Small Business I analyze five marketing traps and five marketing treasures for ...
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Episode 77 - The Spend Shift to Local Businesses from 2011-05-02T02:30:48
Author and social theorist John Gerzema joins host Jay Ehret to talk about local business share of local spend. The time is right for local businesses to gain a larger market share. Consumers are l...
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Episode 76 - Using WordPress for Small Business Websites from 2011-04-19T12:34:47
The WordPress for Websites episode. WordPress trainer Bob Dunn joins Jay Ehret to discuss control and content management for small business websites. How much time do you spend managing the content...
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Episode 75 - Magic Marketing: Light and Dark Tactics from 2011-03-07T23:13:10
Podcast host and small business marketing specialist Jay Ehret discusses "Marketing Magic," both the good and the bad. The importance of magic moments in the customer experience and why the search ...
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Episode 74 - The Where and What of Word-of-Mouth Marketing from 2011-02-21T19:45:08
A double shot of word of mouth in this episode with two guests. First Ed Keller of Keller Fay Group joins podcast host Jay Ehret to discuss where most word of mouth conversations are sparked. Then,...
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Episode 73 - Branding the U.S. Marines from 2011-02-08T13:11:40
Former Marines Chief Marketing Officer Andrew Fortunato joins host Jay Ehret to glean branding lessons from one of America's best brands: The Few. The Proud. The Marines. Mr. Fortunato shares how T...
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Episode 72 - Biggest Marketing Impact of the Year from 2011-01-24T18:04:43
Special Marketers Rountable episode: Marketers Tamsen McMahon, Kyle Lacy and Ken Briscoe join host Jay Ehret to discuss the biggest marketing impact of 2010, and what will have the biggest marketin...
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Episode 71 - Advertising Creativity :: Generating Creative Ideas from 2010-12-22T18:21:20
Creative Director and author Tom Altstiel joins host Jay Ehret as they discuss the creative process and the benefits of creativity in your advertising. Jay shares some tips on how you can generate ...
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Consumerology: The Psychology of Shopping and How Customers Make Purchase Decisions from 2010-12-06T14:41:41
Consumer behavior consultant and author Philip Graves joins Jay Ehret to discuss the psychology of shopping and how customers make purchase decisions. What you think about how consumers decide to b...
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Episode 69: The Facebook for Business Rundown from 2010-11-21T14:11:58
The complete rundown of Facebook tools for business. Mike Whaling of 30 Lines joins Jay Ehret to discuss how businesses can set up and use Facebook Pages, Facebook Places and the new Facebook Deals...
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Episode 68: The Decline and Fall of Marketing Discipline from 2010-11-08T15:43:46
Three marketers join host Jay Ehret to discuss what the lack of traditional marketing discipine has done to today's generation of marketers. Guests: Stephen Denny, Emanuel Brown and Mike Wagner. To...
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Episode 67: Building a Small Business Brand from 2010-10-22T21:26:03
Brand-building clinic. Podcast host Jay Ehret delivers a mini-branding seminar. Learn what a brand is, how it works, and how to build a brand for your small business. Included is a brand-building c...
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Episode 66: Facebook Pages for Small Business from 2010-10-09T11:01:05
Facebook business page optimization. Host Jay Ehret talks with technology consultant Thomas Umstattd about Facebook best practices and how to optimize your Facebook business page for marketing efec...
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Episode 65: Amazing Customer Experiences - Building Customer Loyalty from 2010-09-26T13:25:17
Customer experience expert and best-selling author Shep Hyken joins host Jay Ehret to discuss building amazing customer experiences through what Hyken calls "The Cult of Amazement." Topics Include:...
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Episode 64 - Marketers Roundtable 7: A discussion of current marketing issues. from 2010-09-13T16:51:36
Marketers talking shop and debating hot marketing topics. Marketers Shashi Bellamkonda of Network Solutions, Scott Ellis, Erica Campbell of ForRent.com and host Jay Ehret of The Marketing Spot. Top...
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Episode 63 - Email Marketing with Christopher S. Penn from 2010-08-30T10:00:56
Christopher Penn of Blue Sky Factory talks email marketing with host Jay Ehret. Penn shares tips and best practices for harnessing the power of email marketing. Topics discussed: Where email fits ...
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Episode 62 - The Keys to Transformational Branding from 2010-08-18T12:51:08
Jay Ehret and Eric Brown discuss the keys to changing your brand into something that achieves differentiation. A preview of their Transformation Branding presentation at Optimization Summit. The Ke...
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Episode 61 - The Social Media Marketing Formula from 2010-08-02T10:00:50
Author and business instructor Stephen Woessner talks about using social media marketing to increase conversion sales rates of online products with host Jay Ehret Real results from social media ma...
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Episode 60 - The Essential Small Business Marketing Reading List from 2010-07-22T11:00:56
6 guests, including 5 best-selling authors in this special episode of Power to the Small Business. In five years you will be the same person you are today, except for the books that you read and th...
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Episode 59 - Marketers Roundtable 6: A discussion of current marketing issues. from 2010-07-06T06:00:47
Marketers talking shop and discussing current marketing issues. Marketers Jay Miletsky, Rich Becker, C.B. Whittemore and Jay Ehret sit down at the Marketers Roundtable to decide the future of marke...
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Episode 58: Instinct and Remarkable Customer Experience Creation from 2010-06-21T14:53:20
Author and customer experience consultant Shaun Smith joins host Jay Ehret as they discuss the power of instinct in creating remarkable customer experiences. Smith shares advice and practical examp...
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Episode 57 - Getting Seen with Online Video from 2010-06-17T12:56:40
Online video expert and author Steve Garfield joins host Jay Ehret to reveal some of his online video secrets. Garfield has written a book called Get Seen: Online Video Secrets to Building Your Bu...
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Cultivate the Customer - Episode 56 from 2010-06-08T10:00:38
Host Jay Ehret discusses ideas and tips to spark word of mouth by making your customer better.Cultivate the Customer - Growing the customer by making the customer better. Developing them and improv...
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Episode 55 - The Legal Side of Marketing from 2010-05-10T10:01:09
Business-law attorney Danny Bronski discusses trademarks, copyright law and intellectual property. Dive into the murky waters of the legal side of marketing it this episode of Power to the Small Bu...
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Episode 54 - Local Search Engine Optimization Clinic from 2010-04-25T13:19:59
SEO expert Glenn Gabe joins host Jay Ehret for a case study of Kati's Kupcakes in Moorestown NJ. How a local SEO project improved the bottom line. Business owner Kati Angelini also joins the panel....
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Episode 53 - Marketers RoundTable 5: Discussion of Current Marketing Issues from 2010-04-11T10:00:35
4 Marketers discussing today's important marketing issues including integration, messaging in social media, leveraging your brand, and listening to customers. Guests: Bill Schley – David ID Deni...
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Episode 52 - Filling in Your Brand Gap from 2010-03-28T13:58:22
Conversation with best-selling author, Marty Neumeier on branding and differentiation. Neumeier is the author of three books: The Brand Gap, Zag, and The Designful Company. In this episode of Power...
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Episode 51 - How to Start Crawling With Mobile Marketing from 2010-03-14T11:01:12
Gary Schwartz of Impact Mobile joins host Jay Ehret to discuss how local, small businesses can get started with mobile marketing using a "crawl strategy." Learn how to use short codes and a simple...
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Episode 50 - Local Search: The Game is Changing from 2010-02-28T20:48:49
Local search expert Mike Ramsey of Nifty Marketing joins host Jay Ehret to discuss how local businesses get found on search engines and what the business can do to influence their position in the G...
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Episode 49 - Marketers Roundtable 4: Discussion of Current Marketing Issues from 2010-02-14T23:08:10
Power to the Small Business: The Internet Show About Small Business Marketing Topics: Google Buzz, Trending Topics, Trust Deficits, The Most-Normal-People Rule Guests: Jason Falls - Social Media Ex...
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Episode 48 Debunking Word-of-Mouth Bunk from 2010-01-31T22:23:55
Guests John Moore and Paul Williams and host Jay Ehret tackle the nonsense surrounding word of mouth, social media and creating conversations about your business. Creating word of mouth doesn't j...
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Episode 47 - Out With the Old, In With the New from 2010-01-17T22:49:51
The Best Podcast Episodes of 2009 2010 is the Year of Awesomeness, let's not forget what we learned in 2009. Here are some 2009's best moments from the 10 most popular episodes of Power to the Smal...
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Episode 46 - Branding Reality Checkup from 2009-12-18T20:28:10
Check the health of your brand in this branding reality check-up with Jay Ehret and tagline specialist Jim Morris (a.k.a. Tagline Jim) This branding reality check up helps you analyze how your busi...
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Episode 45 - Marketers Roundtable Discussion of Current Marketing Issues from 2009-12-08T21:26:41
Will the social media bubble burst? What's the real value of inbound marketing? What's the effect of price advertising? Should you be pitching journalists? Marketers at the Roundtable: Spike Jone...
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Episode 44 - What's the Secret to a World-Class Customer Experience? from 2009-11-29T21:43:14
Featuring customer experience expert John DiJulius and host Jay Ehret. DiJulius is author of the book: What's the Secret to Providing a World-Class Customer Experience. Discussion about the custome...
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Episode 42 - (Bonus Episode) Marketing Plans: Their importance and construction. from 2009-11-08T10:00:37
My recent appearance on Fred Castaneda's Finance 4 Startups & Struggling Entrepreneur podcast. We discuss the importance of having a marketing plan and how it's constructed using the four essen...
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Episode 43 - (Bonus Episode) The Strategic Incubator: What to get out of conferences and conventions, from 2009-10-30T14:03:12
My recent appearance on Matthew Ray Scott's The Stategic Incubator show. We discuss my take-aways from the BlogWorld and New Media Expo, SXSW what to get out of conferences and conventions. The St...
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Episode 41 - Marketers RoundTable 2: A marketers discussion of current marketing issues. from 2009-10-30T12:50:43
Guests: Al Lautenslager - Author of Guerilla Marketing in 30 Days, Stephen Denny - President of Denny Marketing and author of the Note to CMO blog, Connie Reece - Chief Community Officer of New Med...
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Episode 40 - Tom Hopkins Discusses the Sales-Marketing Mix for Small Business from 2009-10-21T12:46:39
Tom Hopkins joins Jay Ehret to discuss how sales and marketing work together in the small business. Hopkins is recognized as the world’s leading authority on selling techniques and salesmanship. He...
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Episode 39 - From the Trenches: An Entrepreneur's View of Marketing from 2009-09-29T20:51:08
Megan Duckett has a great perspective on marketing, but she's not a marketer, at least not professionally. Megan is an entrepreneur and she owns a pretty cool small business called Sew What that ma...
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Episode 38 - Building, Protecting, Destroying Your Online Brand from 2009-09-18T21:08:33
Simon Salt of IncSlingers joins Jay Ehret to discuss strategy and tactics for your online brand. How do you build an online brand, protect one that already exists, and prevent damage to your online...
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Episode 37 - Marketers' RoundTable #1 from 2009-09-07T14:57:08
Impact of economic uncertainty on marketing, spam and social media, customer service is the new marketing, social media blindness. Four marketers sit down at the Marketers' RoundTable to discuss ...
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Episode 36 - Mitch Joel&Six Pixels of Separation from 2009-08-28T00:49:10
Mitch Joel discusses digital marketing and his new book, Six Pixels of Separation. Joel says that everyone is connected, so connect your business to everyone. In the book he makes the case why your...
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Episode 35 - SEO: The Basics of Search Engine Optimization from 2009-08-15T20:58:49
Guest: Sri Nagubandi. Basic search engine tactics to improve results in organic and local search: he Fundamentals of SEO, Most important on-site elements for SEO, Getting started with SEO for your ...
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Episode 34 - The Experience Economy: 10 Years Later from 2009-08-05T21:36:03
On the 10th anniversary of The Experience Economy, authors Joe Pine and Jim Gilmore analyze the state of the customer experience in today's economy. They share tips on how small businesses can stop...
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Episode 33 - Local Marketing Strategies&Tactics from 2009-07-27T21:16:05
A lively discussion on what local businesses can do to market more effectively. Local marketing specialist Bob Lauck and host Jay Ehret discuss 5 areas of focus for small businesses. You can see sh...
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Episode 32 - Personal Branding with Peter Montoya from 2009-07-19T21:46:51
Personal branding is not right for all businesses. But it is very appropriate for businesses when the personality is the center figure. In this episode of Power to the Small Business, Peter Monto...
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Episode 31 - Baking, Making, Faking Word of Mouth from 2009-07-06T18:08:17
Word of mouth may be the most powerful form of marketing for your small business. But it's becoming the forgotten marketing discipline because of the attention being focused on the sexy social medi...
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Episode 30: Wasting Time on Social Media from 2009-06-27T05:16:15
Are you wasting your time on social media? Facebook and Twitter are all the rage, but are they really viable marketing tools? Bryan Person, social media evangelist for Live World discusses the best...
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Episode 29 - Email Marketing for Small Business. from 2009-05-06T20:40:53
It's time to take the mystery out of email marketing because it just might be the most cost-efficient marketing tool for small businesses. For this episode of Power to the Small Business, we've ass...
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Episode 28 - Hit the Ground Running: Jason Jennings' Rules for New Entrepreneurs from 2009-04-22T21:44:19
Congratulations! You're a new entrepreneur. Now what? Best-selling author Jason Jennings says you should get after it, Hit the Ground Running. Jennings has written four books for entrepreneurs. His...
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Episode 27 - Create Your Own World Wide Rave from 2009-04-10T05:15:33
In the online world, Internet riches are often talked about, but rarely achieved. The conventional wisdom is to tell your story and to tell it loudly. Websites and social media channels are filled ...
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Episode 26 - The State of Small Business Marketing: It's not what you think it is. from 2009-04-01T22:48:25
Small businesses are marketing in a great period of transition between the old traditional media, and the so-called "new media." Do the traditional platforms still work? Or are TV, radio, newspaper...
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Episode 25 - Laura Ries: War for Your Marketing Mind from 2009-03-02T02:51:37
Small business owners often play a dual role of both marketer and manager. That can rip your marketing mind in half. Left-brain management thinking is at odds with right-brain marketing thinking. B...
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Zingerman's And The Customer Experience Episode #24 from 2009-02-20T02:54:19
The neat thing about delivering a remarkable customer experience is that it can be the foundation of a strong brand. Or a community of brands. Unless you live in Ann Arbor, Michigan, one of the bes...
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Starting a Social Media Program - Episode 23 from 2009-01-29T06:05:08
The social media evangelists are preaching: "Social media is the way, the truth, the light!" But is it right for your business? And if it is, how do you get started? Guest expert David Berkowitz i...
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The Basics of Marketing: What are web analytics? from 2009-01-20T00:05:48
Your website traffic should not be a mystery. There are tools to help you track and analyze website traffic. Those tools are called web analytics. Tina Bean is Sales & Marketing for VisiStat, ...
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Designing Brand Idenity - Episode 21 from 2008-12-23T00:57:13
How do you solve the branding puzzle, especially if you're an existing business? Your brand is your company's most important asset, so you need to do it right. Alina Wheeler is the author of Desig...
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Episode 20 - Mobile Marketing Simplified from 2008-12-13T00:01:18
Mobile marketing was supposed to be hot in 2008. What happened? We're not really much closer to using mobile tools on a local level than we were when the year began. Part of the reason is that it's...
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Episode 19 - Social Media Marketing for Small Business from 2008-11-09T04:28:58
Can social media be used as a marketing tool for your business? Many social media evangelists say yes. That may not be necessarily so for the small business. The first challenge is to navigate the ...
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Episode 18 - Going Viral Locally from 2008-10-23T23:28:34
Viral marketing gets too much credit. Slap together a hilarious video, slap it on YouTube and then people all over the world will rush to see it. Problem is, that very rarely leads to quantifiable ...
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Episode 17: Word of Mouth Tips from Jackie Huba from 2008-09-25T14:12:59
Word of mouth is often called the most powerful form of advertising. But the concept perplexes many small businesses. What is it? How does it work? Can it be controlled? In this episode of Power t...
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Episode 16 Mobile Search: This is not your father's search. from 2008-08-05T14:51:20
Guest: Michael Dowd - Outrider.com Is the search engine world already changing? Just as Google establishes itself as the monster of search, will it now have to conquer a new frontier? There are tw...
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Episode 15 - Is your website prepared for the mobile revolution? from 2008-07-21T14:27:25
On this episode of Power to the Small Business, we welcome Holly Kolman. Holly is passionate about the coming mobile revolution. She tracks it, writes about it, and advises on it on her blog: Mobie...
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Episode 14 - A Great Tagline is the Best Brand Communication Tool from 2008-07-07T01:08:25
On this episode of Power to the Small Business, we welcome Jim Morris. Jim creates compelling, evocative advertising. He also writes a weekly column for the Advertising for Peanuts blog. His specia...
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Episode 13 This Is How You Build A Community from 2008-06-18T23:45:06
One of the most pervasive, misused marketing techniques is building artificial communities. That's because many online businesses fancy themselves the next Facebook, Twitter, or the early years of ...
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Episode 12 - reExperience Starbucks: What's Up Howard? from 2008-05-29T12:23:15
Howard Schultz rode in on his white horse in January to reclaim his throne as CEO of Starbucks. It wasn't just the media anointing Schultz, Howard put himself front and center and promised to retur...
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Episode #11: Visual Thinking With Dan Roam from 2008-05-09T20:58:22
Dan Roam, Author of The Back of the Napkin How much would you pay to become creative and innovative? You may only need to pay $16.47. That's the Amazon price of Dan Roam's new book: The Back of th...
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