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PPC 101 is the show that trains and teaches you the fundamental basics and news about paid digital marketing. Get informed, enlightened and inspired with our hosts who will give you all the beginners information you need. Listen for our weekly tips and learn from our expert marketers.
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Benefits of Linkedin Ads from 2017-01-26T08:00
David and Amber talk with AJ Wilcox from B2linked, he tells us how Linkedin Ads can benefit your business. And what's the difference between adwords and linkedIn Ads? Some great advice for beginne...
ListenThe Google & Facebook Slap: What to Know, and How to Avoid Them from 2017-01-19T08:00
Know what a Google slap is? Serious TOC violations or issues with ads can tank your account and ruin your relationships with clients. Use these simple tips from Amber and Dave to avoid ad annihilat...
ListenRelationship Marketing, Customer Nurturing and PPC from 2017-01-14T08:00
David and Amber welcome Jeffrey Baum, the ?Director of Services at Hanapin Marketing, an industry veteran who educates us on relationship marketing, customer nurturing and PPC. Jeff is a seasoned ...
ListenBill Hartzer and TLDs from 2017-01-06T08:00
Special guest Bill Hartzer enlightens David and Amber on how using TLDs in Google AdWords ads can significantly improve metrics and decrease costs across the board. David visits some targeting tips...
ListenFacebook PPC History and Google AdWords History Revisited from 2017-01-06T08:00
David and Amber traverse the not-so-long history of Facebook advertising, discussing everything from the early days to sponsored stories to Facebook’s current PPC program. They also revisit Google ...
ListenThe History of PPC and Paid Search Marketing from 2017-01-04T08:00
David Ogletree and Amber Turrill welcome listeners to the premier episode of PPC 101 and they discuss The History of PPC and Paid Search Marketing. They also updates on campaign level audience targ...
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