4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers - a podcast by The PPC Den

from 2023-11-17T14:03

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Deals, Deals, & more Deals! Sean Stone of Stone’s Goods sits down with Michael as they discuss 4 different approaches to maximize your Black Friday and Cyber Monday selling. They give advice on how to tailor each strategy, and help you find which would work best for your selling goals. This episode is a must see before the holiday season. 




We’ll see you in The PPC Den!




🦡 Highlights ​​




0:00 What to expect in this episode


2:26 Sean’s Hopes From Santa


5:00 The Four Approaches


6:14 Max Profit Per Unit vs. Max Total Profit


8:18 Max Market Share


9:45 Balanced Approach


12:05 General Rule Of Thumb


13:30 Approach Based On Goals


17:25 Which Approach Is Best For You?


26:30 Lightning Deals & Prime Exclusive Discounts


31:30 Optimizing Your Deal


34:37 Should PPCers Own Promotions for Clients?


38:04 How Strategies Change For Each Approach


47:00 Final Thoughts




🦡 Resources & Links






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Host and Executive Producer: Michael Erickson Facchin


Guest Co-Host: Sean Stone


Senior Producer: Nancy Lili Gonzalez


Podcast Coordinator: Catherine Cardenas


Video and Audio Editor: Pedro Moreno 


Graphic Designer: Vanessa Nieto



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