6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign - a podcast by The PPC Den

3..2..1.. Blastoff! Ad Badger Campaign Manager Olena Shmaiun sits down with Michael and shares her six steps for a successful product launch. They break down the launch process into categories including launch phase, long-term strategy, pre-launch prep, and more to make sure your control room is ready for takeoff. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

3:25 Product Launching Rundown

7:35 The Importance of Research

13:30 Setting Up Your Campaign

23:00 Moving Into Launch Phase

27:30 Optimizing As Solutions

30:00 Expanding Your Targeting

35:10 Long-Term Thinking

🦡 Resources & Links

• How To Do Keyword Research For Amazon PPC: Back To Basics (Classic)

  
  



• New Keyword Research Approach: Gain New Clients For Amazon PPC 

  
  



• A Case For Segmenting Branded Keywords In Amazon PPC 

  
  



• The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign

  
  



• The Complete Amazon Campaign Types Reference Guide

  
  



•  Should You Segment Automatic Sponsored Product Campaigns?

  
  



• Amazon’s New Expanded Product Targeting: How Do I Make The Most Of It? 

  
  

  🦡

  
  

• 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing

  
  



• Join our next Amazon PPC webinar 💻 📢

  
  



• Subscribe to our newsletter

  
  



• Look through all our show notes

  
  



• Book a call to discuss Amazon PPC strategy

  
  

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Olena Shmaiun

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto

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