8 Solutions To Fix An Amazon Campaign With Too Many Keywords - a podcast by The PPC Den
from 2023-01-06T11:00:57
In today’s episode, we’ll see the result of the case study we did on an actual client’s campaign with 6,000 keywords. Then, discover Clement’s methodological approach, like keyword extraction algorithms, removing duplicate keywords, relocating keywords, and more!
Tune in and find out how Clement achieved a satisfying result after three weeks!
We’ll see you in The PPC Den!
🦡 Highlights
00:00 Overview: How Clement strategized the 6,000-keyword campaign
01:24 Intro
02:35 FIFA 2022 effect - Clement’s raspy voice
04:29 Recap of the previous episode
08:09 Solution #1: Keyword extraction algorithms
11:27 Solution #2: Removing duplicate keywords
17:20 Solution #3: Relocating keywords: 80/20 rule
19:23 Solution #4: Using a spreadsheet: Bolt file activity
19:57 Solution #5: Researching fresh keywords
21:40 Solution #6: Using the Amazon N-gram Analysis Tool
23:40 Solution #7: Maintaining a reasonable budget
26:24 Solution #8: Making bids on the new keywords
31:16 Presenting the “Comparing Table.”
34:14 Clement’s takeaway from this experiment
35:33 How Clement managed the entire process
36:44 Outro
If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt
🦡 Resources & Links
The N-Gram Analysis Tool for Amazon Advertising | Ad Badger https://www.adbadger.com/amazon-ngram-analysis-tool/
Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords? [The PPC Den Podcast] https://youtu.be/5A7CL0dPzyw
Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List [The PPC Den Podcast] https://youtu.be/ePXoiXqzUKo
How to Create Single Keyword Campaigns in 20 Seconds with Ad Badger (and why you should) https://youtu.be/9WtkBsNOgBo
Negative Keywords in Amazon PPC - The Complete Guide https://youtu.be/WCwqvO63DhQ
New Keyword Research Approach: Find New Keywords for Amazon PPC [PPC Den Podcast] https://youtu.be/-ItCqCFvqgo
What Do I Do When a Keyword Doesn’t Convert? [PPC Den Podcast #95] https://youtu.be/luAa14Xnw1Q
How to use Broad vs Phrase vs Exact - in Amazon PPC Ad Groups https://youtu.be/RaCPHBNO5no
What Are All the Amazon Keyword Categories? https://youtu.be/1YSA91OJ-o0
Getting Started with Ad Badger: The Positive Keyword Quick Attack https://youtu.be/y-VantJaafk
How One Keyword Can Apply to Multiple Products [PPC Den Podcast #94] https://youtu.be/sXEHl2yzdSE
Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
🦡
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Look through all our show notes: https://www.adbadger.com/podcast
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ -
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
Podcast Coordinator: Myreen Garcia Sejalbo
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