Amazon Key Metrics: What Do I Track & How Do I Influence It? - a podcast by The PPC Den

Because Amazon Advertising is an ever-evolving platform and brands can’t bank on easy wins like before, Destaney Wishon of Better AMS and Michael Facchin must continue clarifying what key metrics and KPIs any smart PPC-er should have to consider to drive sales without wasting ad spend.

We’ll see you in The PPC Den!

🦡 Highlights

• 0:00 Intro– Words can’t espresso what you mean to us


• 1:54  Why we always talk about KPIs


• 8:19 Key metrics, clear KPIs


• 9:12  Budget & visibility: CTR


• 11:47 Budget & visibility: CVR


• 15:00 Strategy: Search Query Performance Dashboard


• 22:58 New rollout: Marketing Stream


• 30:48 Final thoughts

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🦡 Resources & Links

• Where to find Destaney, Better AMS


• Destaney’s LinkedIn


• Evolving Thoughts: Total ACOS for Amazon Advertising in 2022


• How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking


• How to Optimize for Total ACOS Goals in Amazon Advertising


• Common Mistakes With Amazon Product Listings & How to Avoid Them


• Why Amazon’s Search Query Performance Dashboard is Awesome


• What are Day-parting and Week-parting in Amazon PPC?


• Marketing Stream (beta) 

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• Never miss the latest in Amazon PPC tips and best practices


• All our episodes and show notes


• Check out the Ad Badger App

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Destaney Wishon

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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Further episodes of The PPC Den: Amazon PPC Advertising Mastery

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