Amazon’s Marketing Stream Explained: A Technical Breakdown - a podcast by The PPC Den

Amazon’s new Marketing Stream promises more granular data in real-time, more reporting dimensions, a simplified workflow, and more. Does it live up to its hype?

Ad Badger’s CTO, Nickholas Isber, dissects Marketing Stream’s functionality to offer you a better understanding of its capabilities, its limits, and why it even exists.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 Intro– Meet Ad Badger’s Chief Technology Officer


• 3:40 How does Amazon Advertising’s API work?


• 6:25 Marketing Stream’s improved data granularity


• 13:20 Marketing Stream’s No Throttling


• 16:01 Near real-time messaging


• 17:39 More reporting dimensions (beta)


• 19:54 Insights on deltas instead of aggregates


• 21:18 Marketing Stream simplifies workflow


• 23:23 Marketing Stream’s technical limitations


• 27:22 Why are there limitations in regions?


• 28:57 Only available for advertising data


• 30:15 What does not supporting Queues mean?


• 32:23 Differing data depending on the source


• 35:51 Marketing Stream’s attribution window


• 39:43 Ad Badger’s implementation of Marketing Stream


• 47:17 Outro– More coming soon!

If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

🦡 Resources & Links

• Where to find Nick


• Check out the Amazon PPC Software Tool Nick built


• (book) The Lean Startup


• What Are Dayparting & Weekparting in Amazon PPC?


• Amazon Key Metrics: What Do I Track & How Do I Influence It?


• Amazon’s Marketing Stream 


• 🦡


• Never miss the latest in Amazon PPC tips and best practices


• All our episodes and show notes


• Check out the Ad Badger App

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Nickholas Isber

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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