AMZ PPC #133: What To Do About Rising CPCs (PPC Boosters Series) - a podcast by The PPC Den
from 2021-07-09T10:00
PPC Optimization is expanding to ACOS Optimization, which consists of PPC and conversion rates. The solution to lowering the rise of CPC is not any one thing, but a surefire plan. This episode of The PPC Den overviews what to expect in the new PPC Boosters Series, outlining several non-PPC components of conversion rates that a PPC-er should know if they’re tasked with boosting ACOS.
We’ll see you in The Badger Den!
Highlights:
- 0:00 Intro
- 2:25 ACOS is PPC and CVR.
- 5:10 New Series Alert-- PPC Boosters Series
- 6:20 Importance of a plan and strategy
- 9:45 Prime Day 2021 CPC Stats
- 13:05 Example - ACOS Change if Conversion Rate increases 1%
- 15:15 Example - ACOS Change if Conversion Rate increases 2%
- 18:10 Components of Conversion Rate: Customer Psychology
- 19:55 Components of Conversion Rate: Product Market Fit
- 22:10 Know what your customers want: Search Term Reports
- 23:04 Components of Conversion Rate: Competitor and Industry Trend Awareness
- 25:06 Components of Conversion Rate: Review Strategy
- 27:40 Components of Conversion Rate: Product Page Ongoing Optimization
- 30:00 Outro
If you like what you hear, please give The PPC Den a 5-star review and share with your friends!
Resources & Links
- Tim Conley, business coach
- E-Myth Revisited - Michael Gerber
- Prime Day 2021 Trends to Know
- Manage Your Customer Engagement Tool
- Ep 121 - The ACOS Power Ratio for Amazon PPC
- Download the free ACOS Control Matrix here
- Ep 62 - ACOS: Amazon Platform Tax?
Never miss the latest in Amazon PPC tips and best practices, here.
All our episodes and show notes are available at https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Ryan Hofacre
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker
Further episodes of The PPC Den: Amazon PPC Advertising Mastery
Further podcasts by The PPC Den
Website of The PPC Den