AMZ PPC #133: What To Do About Rising CPCs (PPC Boosters Series) - a podcast by The PPC Den

from 2021-07-09T10:00

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PPC Optimization is expanding to ACOS Optimization, which consists of PPC and conversion rates. The solution to lowering the rise of CPC is not any one thing, but a surefire plan. This episode of The PPC Den overviews what to expect in the new PPC Boosters Series, outlining several non-PPC components of conversion rates that a PPC-er should know if they’re tasked with boosting ACOS.


We’ll see you in The Badger Den!


Highlights:



  • 0:00 Intro

  • 2:25 ACOS is PPC and CVR.

  • 5:10 New Series Alert-- PPC Boosters Series

  • 6:20 Importance of a plan and strategy

  • 9:45 Prime Day 2021 CPC Stats

  • 13:05 Example - ACOS Change if Conversion Rate increases 1%

  • 15:15 Example - ACOS Change if Conversion Rate increases 2%

  • 18:10 Components of Conversion Rate: Customer Psychology

  • 19:55 Components of Conversion Rate: Product Market Fit

  • 22:10 Know what your customers want: Search Term Reports

  • 23:04 Components of Conversion Rate: Competitor and Industry Trend Awareness

  • 25:06 Components of Conversion Rate: Review Strategy

  • 27:40 Components of Conversion Rate: Product Page Ongoing Optimization

  • 30:00 Outro


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Resources & Links



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Host and Executive Producer: Michael Erickson Facchin


Guest Co-Host: Ryan Hofacre


Senior Producer: Nancy Lili Gonzalez


Video and Audio Editor: Pedro Moreno


Graphic Designer: Emma Walker

Further episodes of The PPC Den: Amazon PPC Advertising Mastery

Further podcasts by The PPC Den

Website of The PPC Den