AMZPPC #117: Is Exact Match Always Best? - a podcast by The PPC Den

It's common knowledge that you want to graduate your broad matches to exact matches, but sometimes, it seems like Amazon favors broad matches. Could there be a PPC conspiracy right under our noses? Get out your tin foil hats, because we're getting to the bottom of this.  

Elizabeth Greene from Junglr is our guest co-host as we talk about what to do when Amazon favors your broad match over your exact match.  

We'll see you in The Badger Den!  

Highlights:  

1:05 Intro 

4:55 The Exact Match Conspiracy Theory 

6:17 Elizabeth’s Broad Match Story 

14:25 Does Amazon Favor Broad Match? 

15:44 What to do When Exact Match Doesn’t Land  

24:45 Bid Optimization 

30:06 The Art of PPC 

31:42 Using Negatives 

33:15 Explaining to Clients 

40:23 Closing Thoughts   

Links & Resources 

All our episodes and show notes are available at https://www.adbadger.com/podcast







 

Ad Badger Version 2: https://www.adbadger.com/pricing/







 

Junglr: https://www.junglr.com/ 

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ  

Host and Executive Producer: Michael Erickson Facchin 

Senior Producer: Nancy Lili Gonzalez 

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) 

Graphic Designer: Emma Walker 

Content Writer: Vincent Gulliver

Further episodes of The PPC Den: Amazon PPC Advertising Mastery

Further podcasts by The PPC Den

Website of The PPC Den