AMZPPC #125: Amazon's New Sponsored Display Audiences - a podcast by The PPC Den

Amazon Sponsored Display just got a lot more awareness-boosting power with the release of not one, but four new audience types. We're here to break down what these new Sponsored Display audiences are, whether or not you should use them, and how to integrate them into your existing Amazon Advertising to boost impressions and capture more market share.  

We'll see you in The Badger Den!  

Highlights: 

0:00 Intro 

3:28 New Sponsored Display Audiences 

11:31 Comparing the New Audiences to DSP and Non-Amazon Upper Funnel Advertising 

16:33 Reasons to Use the New Sponsored Display Audiences 

21:34 How to Implement New Sponsored Display Audiences 

31:03 Closing Thoughts  

Links & Resources 

All our episodes and show notes are available at https://www.adbadger.com/podcast

Companion blog: https://www.adbadger.com/blog/how-to-use-amazons-new-sponsored-display-audiences/

Ad Badger Version 2: https://www.adbadger.com/pricing/







 

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ  

Host and Executive Producer: Michael Erickson Facchin  

Senior Producer: Nancy Lili Gonzalez  

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)  

Graphic Designer: Emma Walker  

Content Writer: Vincent Gulliver

Further episodes of The PPC Den: Amazon PPC Advertising Mastery

Further podcasts by The PPC Den

Website of The PPC Den