AMZPPC #129: Search Term Impression Share Reports in Amazon PPC - a podcast by The PPC Den

Want to see if you're making an impression on your customers and how you stack up against the competition? Check out the Search Term Impression Share report! Elizabeth Greene from Junglr joins us again as we break down what this new report is and how you can use it to optimize your Sponsored Products and Sponsored Brands campaigns.  

We'll see you in The Badger Den!  

Links & Resources  

Companion Blog: https://www.adbadger.com/blog/amazons-new-sponsored-brands-reports-what-they-are-and-how-to-use-them/ 

All our episodes and show notes are available at https://www.adbadger.com/podcast? 

Ad Badger Version 2: https://www.adbadger.com/pricing/? 

Junglr: https://www.junglr.com/?  

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ  

Host and Executive Producer: Michael Erickson Facchin  

Senior Producer: Nancy Lili Gonzalez  

Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)  

Graphic Designer: Emma Walker 

 Content Writer: Vincent Gulliver 

Highlights:

1:05 Intro 

4:51 Intro to Sponsored Product and Sponsored Brand Impressions Share Report 

12:26 Finding your True Search Volume 

17:04 Things to Think About with the Search Term Impressions Share Report 

22:11 How to Optimize for Impressions 

25:01 Tips for Optimizing for Rank Position and Dealing With Branded Terms 

32:04 ASIN-Targeting Search Terms 

36:32 Closing Thoughts

Further episodes of The PPC Den: Amazon PPC Advertising Mastery

Further podcasts by The PPC Den

Website of The PPC Den