AMZPPC 36: Into the Great Unknown: Amazon DSP with Kiri Masters - a podcast by The PPC Den
from 2019-07-31T16:11:32
On today’s episode, we have our first ever guest on the podcast! Kiri Masters, Founder and CEO of Bobsled Marketing, gives a comprehensive breakdown of Amazon DSP and Amazon brand marketing. What are the benefits of DSP? What is the downside? Kiri and Mike dive into both of these questions and discuss DSP’s effectiveness compared to PPC. See you in the Badger Den!
Show Highlights:
1:47 An introduction to Kiri Masters
4:43 Overview of Amazon Ads and Amazon DSP
9:30 A quick rundown of Amazon Ad product definitions
10:56 Amazon Display Ads
15:30 How to manage Sponsored Products and DSP
17:48 Some use cases for DSP: Targeting and Placements
20:45 The purchase side of DSP
25:07 The silver lining to DSP
26:29 How large companies use DSP
27:55 How to allocate your advertising budget
28:20 Closing
Further episodes of The PPC Den: Amazon PPC Advertising Mastery
Further podcasts by The PPC Den
Website of The PPC Den