AMZPPC 45: Amazon's New Sponsored Display Ads (Beta) - a podcast by The PPC Den

On today’s episode, Mike & Stephen cover Amazon's exciting new Sponsored Display Ads feature. This unique ad type comes with different payment options, remarketing with affinity audiences, and more! Learn all about how to create them, their benefits, and some best practices. Be the first to capitalize on this opportunity while it's still in its wild west stages.  See you in the Badger Den!

Episode Highlights:

3:20 A funny review from cbgill83

5:13 The rise of Sponsored Display Ads

6:30 How does it differ from other Amazon ad types?

8:45 Creating your first Sponsored Display Ad

10:00 Pay-per-click vs Pay-per-impression

13:46 Audience targeting

15:30 Remarketing with a twist

17:00 Find your data in the sponsored product report

19:15 Performance breakdown

20:47 Difference between DSP and Sponsored Display

23:00 Pay-per-impression deep dive

26:30 Best practices

28:00 Pay-per-click only reaches customers off of Amazon

29:55 Running experiments

31:45 How it kickstarts new product launches

35:21 Rapid fire facts from the Amazon help docs

37:28 Prohibited categories

39:02 Cheap CPMs

40:48 Check out our PPC automation tool

Get all of our episodes and show notes at adbadger.com/podcast

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