AMZPPC 49: Make Your Best Keywords Better with Single Keyword Campaigns - a podcast by The PPC Den

On today's episode Mike & Stephen share how to make your best keywords on Amazon perform even better with the Single Keyword Campaigns Strategy.  A campaign per keyword may seem excessive, but the extra control over your placement bid settings is well worth it. Don't miss learning about the keyword strategy that could transform your account. See you in the Badger Den!

Episode Highlights:

2:30 Reading reviews from our awesome listeners

4:25 Introducing the Single Keyword Sponsored Product Campaigns Strategy

5:40 Guess the top searched term last week

7:57 One campaign, one ad group, one keyword... Why do it?

10:40 Con: Overly segmented data

13:10 Is this strategy allowed?

16:00 Pro: Boost your keyword performance

17:15 Start small & test it out first

19:05 Not all searches are created equal

22:05 Stephen's recommended strategy

23:20 Transform your account with Single Keyword Campaigns

27:45 2 strategies to set your placement settings

32:28 Bulk Files: How to execute this strategy fast

36:35 Key takeaways

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