AMZPPC 54: The Wait is Over... Search Term Reports for Sponsored Brand Ads are Here - a podcast by The PPC Den
from 2019-12-04T15:37:48
Christmas came early because search term reports for Sponsored Brand Ads have finally been released after months of waiting. Despite what you might think, it's not a carbon copy of the Sponsored Product version. Tune in to hear Mike & Stephen explain the differences, how to analyze it, and everything about the newest match type. See you in the Badger Den!
Episode Highlights:
3:30 Shout out to Brian Andris for his awesome review
5:40 It's not a direct copy-paste from Sponsored Product
8:25 Keyword vs. Search term vs. Target
13:36 There's a new type of broad match keyword in town
20:14 Introducing... the 4th match type
22:08 Modified broad match works like SPA broad match
25:00 ASIN targeting
28:15 Amazon PPC is quickly evolving
Get all of our episodes and show notes at adbadger.com/podcast
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Further episodes of The PPC Den: Amazon PPC Advertising Mastery
Further podcasts by The PPC Den
Website of The PPC Den