AMZPPC 60: LIVE Amazon PPC Campaign Audit - a podcast by The PPC Den

Welcome to the battle of the decade, the most anticipated battle in the history of Amazon PPC.

Here we separate the badgers from the wannabes.

Today we will audit a real campaign so thoroughly that every listener and viewer will feel it in their very soul.

Critiquing campaign structure, analyzing account performance, identifying the biggest opportunities for missed sales, and, of course, finding all the wasted spend-- we will not leave any stone unturned.

We will not leave any meat on the bone because we are badgers, and we are the world’s most fearless animal (according to the 2002 edition of the Guinness Book of World Records).

We are Ad Badger, the world’s most fearless Amazon PPC software start-up, and we believe that together, with you, we will fight! Not from tyranny,  oppression, persecution, or even annihilation. 

We will fight for our right to success, to healthy Amazon campaigns.

Who’s with us? Let’s go!

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Episode Highlights

00:00 Live Audit Account - Intro

4:16 Account Audit

06:26 Pro tip: Best campaign naming structure

08:20 Pro tip: Order highest to lowest spend

25:40 Auto Targeting Options

32:04 Search Terms Tabs

43:39 Placement setting data

48:11 Audit recap

51:31 Final thoughts

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Links & Resources 

+ Want us to audit your campaigns? Get your personalized game plan here: https://www.adbadger.com/campaign-audit-strategic-vision/

+ Ep 31 - The Complete Guide to Self- Auditing your Amazon Campaigns https://anchor.fm/dashboard/episode/e4etqv

+ Ep 57 - The 7 Bad PPC Habits to Kick in 2020 (and the 3 Good Ones to start)

https://anchor.fm/dashboard/episode/e9us4i

+ Ep 8 - Campaign Naming Systems https://anchor.fm/dashboard/episode/e2vp09

+ Ep 51 - The 6 Layers of Campaign Structure Complexity

https://anchor.fm/dashboard/episode/e8ung4

+ Ep 22 - Should You Bid on Branded Keywords? https://anchor.fm/dashboard/episode/e3r7al

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All our episodes and show notes are available at https://www.adbadger.com/podcast

Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

Thank you for listening! Please like, subscribe, and leave a glowing review.

Podcast edited by James Ede: https://www.beheard.org.uk/

If you hire James, let him know we sent you!

Further episodes of The PPC Den: Amazon PPC Advertising Mastery

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