AMZPPC 63: Long Tail Search Terms: The Amazon PPC Silent Killer? - a podcast by The PPC Den

from 2020-02-12T11:00

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Beware the Amazon PPC Silent Killer.

It lurks in the night, crouching behind bushes, avoiding street lamps. It wears a trench coat with pockets full of daggers.

Okay, no, it doesn’t, but it does slay Amazon campaigns.

If you’re not careful, long tail search terms drag your account’s performance down and kill your campaigns. You might already follow most best practices, but if you’re not careful, you might end up with a mountain of wasted spend.

If you’re not familiar with the Amazon PPC silent killer, then you better get familiar!

We’ll see you in the badger den.

Episode Highlights

3:44 Death by a thousand cuts

4:30 The danger of auto campaigns

8:05 How most people optimize with the search term report

12:05 Running successful auto campaigns

13:00 How to structure your account from day 1

15:43 N-gram analysis

18:50 PPC tools

21:15 Don’t lose keywords before they’ve had time to convert

22:30 Keyword dumping

Links & Resources

Ep 54 The Wait is Over… Search Term Reports for Sponsored Brand Ads Are Here: https://anchor.fm/theppcden/episodes/AMZPPC-54-The-Wait-is-Over----Search-Term-Reports-for-Sponsored-Brand-Ads-are-Here-e9b7om

Ep 59 Amazon PPC Keyword Research in 2020: RPSB Revisited: https://anchor.fm/theppcden/episodes/AMZPPC-59-Amazon-PPC-Keyword-Research-in-2020-RPSB-Revisited-ea67fi

Ep 51 The 6 Layers of Campaign Structure Complexity: https://anchor.fm/theppcden/episodes/AMZPPC-51-Amazon-PPC-Campaign-Structure-6-Layers-of-Complexity-e8ung4

Ep 15: All Things Negative Keywords: https://anchor.fm/theppcden/episodes/AMZPPC-15-All-Things-Negative-Keywords-e3ctnu

All about Bulk Ops: https://www.adbadger.com/blog/bulk-operations-amazon/

All our episodes and show notes are available at https://www.adbadger.com/podcast

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Podcast edited by James Ede: https://www.beheard.org.uk/

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