Ask Any PPC Question with Steven Pope of My Amazon Guy [AMZ PPC 137] - a podcast by The PPC Den

from 2021-08-20T10:00

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Michael recently joined Steven Pope from My Amazon Guy for a special live-stream event to answer any and all PPC questions. Hear the replies to 30 questions in a bit under an hour on topics ranging from the ultra-specific to more generalized advice for every type of PPC-er and advertiser. There are a lot of golden gems in this episode, and we recommend listening with a pen and notebook handy.


We’ll see you in The Badger Den!


Highlights:



  • 0:00 Intro

  • 0:55 Why badger?

  • 4:40 Keyword not converting well but it’s the main product descriptor

  • 6:50 Product targeting campaigns for ranking organically

  • 11:14 How to overcome restricted ads?

  • 12:03 Smashing PPC nuggets? -- Thoughts on principles

  • 16:41 1% CTR and 10%+ CVR rank

  • 19:44 Different ranks in different zip codes

  • 21:18 How accurate are Amazon suggested bids

  • 23:04 What helps organic rank more-- PPC or influencers?

  • 26:05 Similar products in “catch-all” campaign?

  • 26:27 Generating sales with 1 exact match keyword, would negative exact hurt sales?

  • 27:08 Negative keywords in automatic campaigns (RPSB)

  • 30:18 Best time frames for optimizing trend analysis

  • 33:45  Prevent keyword duplication

  • 35:32 Ad Badger agency pricing

  • 37:00 Keyword ranking tips

  • 37:45 Google ads for Amazon listings?

  • 41:14 Strategy for beginner low PPC and small increments?

  • 43:32 Minimum requirements for PPC job positions

  • 47:58 Raise bids for placement modifiers on product pages?

  • 50:28 Products with high bids and low selling price

  • 52:17 New Amazon PPC agency likelihood?

  • 52:42 High quality offerings in low quality categories tips

  • 53:09 New auto campaigns with low click no sale advice

  • 53:05 Extracting PPC data advantages

  • 54:49 Notes on Ad Badger application strategy

  • 55:11 Campaigns for every color variation?

  • 55:55 Is Amazon automation a scam?

  • 56:12 PPC manager salary?

  • 57:02 Video ad ranking inaccurate compared to exact keyword campaigns

  • 58:35 Outro


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Resources & Links



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Host and Executive Producer: Michael Erickson Facchin


Guest Co-Host: Steven Pope


Senior Producer: Nancy Lili Gonzalez


Video and Audio Editor: Pedro Moreno


Graphic Designer: Emma Walker

Further episodes of The PPC Den: Amazon PPC Advertising Mastery

Further podcasts by The PPC Den

Website of The PPC Den