Brand Metrics: How Do You Make the Most of It on Amazon Advertising - a podcast by The PPC Den

from 2022-01-28T11:00

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Amazon’s new-to-brand metrics determine whether an ad-attributed sale was made by an existing customer or a new one, and knowing how to navigate this will make a difference in how you optimize your PPC plan to either reach new customers or build greater loyalty with existing clients.


This week, Daniel Tejada of Straight Up Growth, joins Michael to tease out everything within Brand Metrics as well as actionable steps for what to do within each section. Some of the sections are straightforward, but some are more unique. You’ll want to optimize accordingly.


See what we mean in The PPC Den!


Highlights



  • 0:00 Intro– Get to know Daniel Tejada

  • 05:14 Looking at Brand Metrics

  • 08:17 What problems does Brand Metrics solve?

  • 11:14 What you’ll see within Brand Metrics Overview

  • 15:00 About Total Brand Shoppers

  • 16: 12 About Engaged Shopper Rate

  • 17:42 Customer Conversion Rate

  • 18:47 % Sales New-to-Brand

  • 19:00 Click into a category

  • 20:30 Walkthrough of Key Metrics

  • 22:40 Walkthrough of Awareness & how to boost it

  • 30:05 Walkthrough of Consideration

  • 33:56 Walkthrough of Purchased – BOFU metrics

  • 38:25 What to do first in Brand Metrics

  • 45:25 Chatting Amazon PPC is fun


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Resources & Links



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Host and Executive Producer: Michael Erickson Facchin


Guest Co-Host: Daniel Tejada


Senior Producer: Nancy Lili Gonzalez


Video and Audio Editor: Pedro Moreno


Graphic Designer: Emma Walker

Further episodes of The PPC Den: Amazon PPC Advertising Mastery

Further podcasts by The PPC Den

Website of The PPC Den