Evolving Thoughts: Total ACOS for Amazon Advertising in 2022 - a podcast by The PPC Den

from 2022-03-18T10:00

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Since Michael and Destaney Wishon from BetterAMS last shared their thoughts on Total ACOS, like organic presence and terms of service changing ranking strategy, things have changed. We have new systems like now, like weekly Total ACOS per product. If you’re looking to edit your reporting system, gain a new understanding of how to explain TACOS to clients, or wonder what to do about your high TACOS, this is the episode for you.


We’ll see you in The PPC Den!


Highlights



  • 0:00 Intro– Rethinking Total ACOS

  • 3:55 What has evolved with Total ACOS reporting?

  • 6:06 What reporting systems do you use with clients?

  • 8:01 What’s the biggest problem for someone who has high TACOS?

  • 13:29 Great PPC masks problems with organic

  • 21:30 Remember: imperfect data because of sponsored brands

  • 25:45 How does the cost of acquisition relate to TACOS?

  • 28:15 Extra thoughts on communicating PPC vs organic to clients


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Resources & Links



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Host and Executive Producer: Michael Erickson Facchin


Guest Co-Host: Destaney Wishon


Senior Producer: Nancy Lili Gonzalez


Video and Audio Editor: Pedro Moreno


Graphic Designer: Emma Walker

Further episodes of The PPC Den: Amazon PPC Advertising Mastery

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