Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? [AMZ PPC # 145] - a podcast by The PPC Den

from 2021-10-22T10:00

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There are seven types of Amazon bid personas, and some of them are more constructive than others. In this episode, determine your current bid optimization style, and then take advice from Michael and Stephen Noch to fine-tune your approach and be more successful in Amazon PPC. We offer formulas and strategies for getting the right bid to attain the ACOS you want, and you won’t want to miss this special re-release of a Team Badger favorite!


We’ll see you in The Badger Den!


Highlights:



  • 0:00 Intro-- Re-releasing a PPC Den favorite!

  • 3:02 The 7 Personalities of Bid Optimization on Amazon

  • 4:28 Why are bids important for Amazon Advertising?

  • 7:05 Are you a Neglectful Natalie?

  • 10:14 Are you a Guessing Gary?

  • 12:17 Are you  a Wild Willy?

  • 16: 18 Are you a Penny Pinching Pete or an Anxious ACOS Andy?

  • 19:20 Are you a Historical Henry?

  • 23:05 Are you an Expected Value Evan?

  • 26:20 Are you an Anticipatory Amy?

  • 28:31 Summary of good bid optimization strategies


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Resources & Links



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Host and Executive Producer: Michael Erickson Facchin


Guest Co-Host: Stephen Noch


Senior Producer: Nancy Lili Gonzalez


Video and Audio Editor: Pedro Moreno


Graphic Designer: Emma Walker


Further episodes of The PPC Den: Amazon PPC Advertising Mastery

Further podcasts by The PPC Den

Website of The PPC Den