How Can I Use Amazon Advertising Stats to Manage My PPC? - a podcast by The PPC Den
from 2023-04-07T10:00:40
Understanding Amazon PPC statistics and trends helps you be a better Amazon PPC-er by giving you an understanding of what’s happening market-wide and not just your niche, thus allowing you to avoid false positives and any data misunderstandings. In this episode, Stephen Noch of Ocean PPC and Michael dissect advertising trends from the last year and offer strategies for making the most of the new intel. Take notes, and optimize accordingly!
We’ll see you in The PPC Den!
🦡 Highlights
- 0:00 What to expect in this episode
- 2:30 Small talk: Mike is a new dad! California is cold!
- 4:15 Amazon PPC Stats Overview
- 6:20 How does Amazon PPC data impact your work?
- 10:37 Amazon PPC Stats Trend: Average Order Value Decrease
- 13:20 Amazon PPC Stats Trend: Cost Per Click Decrease
- 14:08 Amazon PPC Stats Trend: ACOS Invariable
- 17:16 Takeaways & strategies with Amazon Stats Trends
- 20:49 Summary of Marketplace Month-by-Month Analysis
- 21:49 New: Amazon Stats Day of the Week Analysis
- 27:56 Slash PPC bids on Amazon Friday End-Of Day?
- 31:57 Amazon Highest AOV Days on Average
- 33:52 Amazon PPC Stats Trend: Campaign Types
- 44:20 Your homework: Optimize accordingly
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🦡 Resources & Links
Where to find Stephen, Ocean PPC
Why Should I Optimize Prices on Amazon Advertising?
How Do I Fix My Decreasing Conversion Rate on Amazon?
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Look through all our show notes
Book a call to discuss Amazon PPC strategy
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Stephen Noch
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
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Further episodes of The PPC Den: Amazon PPC Advertising Mastery
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