How Do I Create Data-Driven Product Pages on Amazon? - a podcast by The PPC Den

There are clues in your data that signal when it’s time to refresh your Amazon product pages, and Emma Schermer-Tamir of Marketing by Emma points out where to look and what it means, considering impression, CTR, customer conversion rate, and return rate. Who said data couldn’t impact creative growth? Not us.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 Intro– Think like a physical retail store.


• 6:29 Metrics that reflect product page performance


• 8:53 Two Search Query Performance Dashboard Metrics Indicators


• 18:58 Brand Metrics Indicators


• 25:09 What return rate says about your product page


• 34:35 Outro– Logo

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🦡 Resources & Links

• Where to find Emma, Marketing by Emma


• Common Mistakes with Amazon Product Listings & How to Avoid Them


• Why Amazon’s Search Query Performance Dashboard is Awesome


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• Never miss the latest in Amazon PPC tips and best practices


• All our episodes and show notes


• Check out the Ad Badger App

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Emma Schermer-Tamir

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Further episodes of The PPC Den: Amazon PPC Advertising Mastery

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Website of The PPC Den