How Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday? - a podcast by The PPC Den

from 2022-12-09T11:00:43

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With all the talks of the next possible financial crisis, what can we do about it? Will it affect our conversion rate?


In this episode, Michael is joined by Adam Mellott of Better AMS. It's so interesting how Adam shares his thoughts on how to evaluate the buyer activity post-prime day. Education is always key, and let's all learn from their vast experience in the Amazon PPC world!


We’ll see you in The PPC Den!


🦡 Highlights




00:00 Intro


01:35 Who is Adam Mellott of Better AMS


05:07 Overview of Strategies for Evaluating Activity Post-Prime Day


07:32 Buyer fatigue


10:59 What are the concerns of Amazon PPC clients?


14:35 What actions do we do to light the path forward?


15;33  What do we do if you want your products to be visible?


17:37 Should I just go hard on 50% of my product?


23:23 Do you think we’ll ever live in a post-rank world?


27:07 Amazon Updates - New Ad Types


29:23 Sponsored Display Ads Amazon


33:06 Outro


If you like what you hear, leave us a video review! We might share it on the show.


🦡 Resources & Links






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Host and Executive Producer: Michael Erickson Facchin


Guest Co-Host: Adam Mellott


Senior Producer: Nancy Lili Gonzalez


Podcast Coordinator: Myreen Garcia Sejalbo


Video and Audio Editor: Pedro Moreno


Graphic Designer: Karolina Facchin



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