How Do I Manage Amazon PPC to Make Quarter 4 Way Easier? - a podcast by The PPC Den

from 2022-12-02T11:00:03

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In this week’s episode, Alfredo Roselli, an Ad Badger Campaign Manager, is here to help us figure out what are the best practices after the peak in quarter 4. Tips are shared on how to increase conversion rate even after the holiday bonanza. Are there strategies we can still do to grow that sale? Let’s find out…


We’ll see you in The PPC Den!




🦡 Highlights



  • 00:00 Intro

  • 01:33 Intro of Alfredo Roselli

  • 02:37 What to do after Black Friday, Cyber Monday

  • 03:39 Tip #1: Be sure you have your targeting ads on

  • 04:51 Tip #2: Have “gifting” keyword

  • 06:17 Tip #3: We should never be budget-capped

  • 07:12 Tip #4: Don’t miss out on opportunities

  • 08:16 Historic data after Black Friday, Cyber Monday

  • 09:38 Tip #5: Normal good PPC optimization - Expected Value Evan

  • 11:34 What to do with the historic data at hand?

  • 13:33 What does your Optimization cadence look like?

  • 18:07 General Tips on Quarter 4 Conversion Rate summarized

  • 20:07 “Burnout Barry” - tired of Amazon PPC

  • 25:32 “Mad Max” - Amazon PPC day trader

  • 30:22 Summary and Outro


If you like what you hear, leave us a video review! We might share it on the show.


🦡 Resources & Links



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Host and Executive Producer: Michael Erickson Facchin


Guest Co-Host: Alfredo Roselli


Senior Producer: Nancy Lili Gonzalez


Podcast Coordinator: Myreen Garcia Sejalbo


Video and Audio Editor: Pedro Moreno


Graphic Designer: Karolina Facchin



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Further episodes of The PPC Den: Amazon PPC Advertising Mastery

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