How Do I Transform My Amazon PPC Campaigns With A Strategic Restructure - a podcast by The PPC Den

from 2023-01-20T11:00:57

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As an Amazon seller, you know the importance of launching a successful PPC campaign to maximize your revenue potential. But what happens when the campaign isn't yielding the desired results? It may be time to consider restructuring your Amazon PPC campaign.

The result is in! Today’s episode is part two of our case study on a bad campaign structure.

Michael and Alfredo Roselli, an Ad Badger Campaign Manager, explore the various steps you should take to ensure your Amazon PPC campaigns are optimized for maximum success.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 Topic overview: actions undertaken for this case study

00:56 Intro

02:09 Previous episode discussed

03:19 Issue #1: Keyword dumping

06:15 Issue #2: Product-based variations

08:18 Michael’s advice on campaign structure

09:07 What happened after a month of restructuring?

11:29 Campaign structure: scaling activity

12:44 Campaign budget limitation

14:51 What were Alfredo’s strategies for fixing this mess?

18:18 How did we get more revenue?

21:54 Run-down of Alfredo’s strategies

25:20 Outro

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt

🦡 Resources & Links

Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/

Case Study: How Do I Fix A Bad Amazon Campaign Structure? [The PPC Den Podcast] https://youtu.be/69VcVk77Fyw

How Do I Optimize My Amazon Campaign Structure? [The PPC Den Podcast] https://youtu.be/2wMnLvVReAw

Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords? [The PPC Den Podcast] https://youtu.be/5A7CL0dPzyw

When to Pause an Amazon Advertising Campaign [PPC Den Podcast 131] https://youtu.be/aS6DzXAuKVc

Why Should I Optimize Prices on Amazon Advertising? [The PPC Den Podcast] https://youtu.be/p98Kqe2eM5U

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Subscribe to our newsletter: https://www.adbadger.com/newsletter/

Look through all our show notes: https://www.adbadger.com/podcast

Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ -

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Alfredo Roselli, Ad Badger Campaign Manager

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

Podcast Coordinator: Myreen Garcia Sejalbo

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Further episodes of The PPC Den: Amazon PPC Advertising Mastery

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