How To Become An Advanced Advertiser for Amazon PPC Campaigns - a podcast by The PPC Den
from 2023-07-28T10:00
What Would Alfredo Do? This week, Michael sits down with Ad Badger PPC Campaign Manager Alfredo Roselli to talk about his Amazon PPC strategies, tactics, and best practices. The pair discuss how to fix campaign structures, increasing coverage, ACOS data delays, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:55 Alfredo’s Productivity Philosophy
5:55 “Coverage” as a PPC term
9:55 Picking Up On The Nuances
11:20 Fixing a Campaign Structure
13:40 Implementing N-Gram Analysis
18:40 Increasing Coverage With Sponsored Display
23:50 Dealing With High SKU Accounts
29:14 Looking At ACOS With Data Delays
33:42 Search Behavior Randomness
🦡 Resources & Links
How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022
How Do I Make The Most Of Amazon’s New Broad Match Update?
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Alfredo Roselli
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
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Further episodes of The PPC Den: Amazon PPC Advertising Mastery
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