How to Optimize for Total ACOS Goals in Amazon Advertising [AMZ PPC # 139] - a podcast by The PPC Den

from 2021-09-03T10:00

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Destaney Wishon from BetterAMS joins Michael this week to discuss why everyone loves Total ACOS. It’s an important metric, but tackling it is often misunderstood. In this episode, they discuss what influences Total ACOS, how to set goals specifically for Total ACOS, and why bid optimization is the magic behind it all.


This episode also features Ad Badger’s very first giveaway! Listen to find out how one lucky person may win literal tacos.


We’ll see you in The Badger Den!


Highlights:



  • 0:00 Intro - Prosper

  • 2:10 Tacos giveaway (no, really)

  • 4:47 Optimizing for Total ACOS

  • 7:04 How to determine Total ACOS

  • 10:10 What influences Total ACOS?

  • 13:30 Poor strategies that brands implement to lower Total ACOS

  • 16:27 Why brands need to consider micro-level

  • 20:30 Product ad reports for sponsored brands?

  • 21:12 What’s brand halo?

  • 23:10 Why don’t brands ask for Total ACOS per product?

  • 25:40 How to lower Total ACOS with only PPC

  • 31:00 Why to separate different Amazon goals

  • 32:34 Why to lower budget, but not bid

  • 36:40 Outro


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Resources & Links



All our episodes and show notes are available at https://www.adbadger.com/podcast?????


Need help with Bid Optimization? Try Ad Badger App. https://www.adbadger.com/


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Host and Executive Producer: Michael Erickson Facchin


Guest Co-Host: Destaney Wishon from BetterAMS


Senior Producer: Nancy Lili Gonzalez


Video and Audio Editor: Pedro Moreno


Graphic Designer: Emma Walker

Further episodes of The PPC Den: Amazon PPC Advertising Mastery

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