Overcoming Challenges of Running Google Ads to Amazon Listings - a podcast by The PPC Den

Running external traffic to your Amazon listing is a great idea because it boosts ranking, boosts ROAS, and there’s a brand referral kickback. However, as Bobby Pulte of Search Scientists shares, it comes with challenges, including an imperfect click-path, a lack of reporting, and indirect tracking rank. This is an obstacle we recommend you overcome because it’s highly beneficial, and this episode provides the nine-step process for doing just that.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 Michigan mitten

03:54  Benefits of sending Google Ads to Amazon Listing

8:18 Three Challenges of sending Google Ads to Amazon

18:27 Nine-Step Recommended Google Ads to Amazon Process

35:45 Behind the scenes

If you like what you hear, leave us a video review! We might share it on the show. 

🦡 Resources & Links

• Where to find Bobby, Search Scientists


• How to Send Google Ads Traffic to Your Amazon Listing


• Learn More About Our Google Ads to Amazon Service


• Brand Referral Bonus


• A Look At Amazon’s New Sponsored Display Reports (Featuring Bobby Pulte)


• 🦡


• Subscribe to our newsletter


• Look through all our show notes


• Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Bobby Pulte

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

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Further episodes of The PPC Den: Amazon PPC Advertising Mastery

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