What Do I Do When My CPCs Go Up? - a podcast by The PPC Den
from 2023-06-16T10:00:39
Trivium’s Vince Montero talks with Michael about how to combat rising CPC costs in your Amazon PPC Campaigns. They evaluate the source of CPC inflation and discuss helpful tips and strategies to stay competitive in the selling environment, even with the rising Costs Per Click.
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🦡 Highlights
0:00 What to expect in this episode
3:30 Cause of CPC Inflation
6:50 Evaluating the CPC Increase
10:06 Discovering New Ad Types
14:11 Amazon’s New Video Placement
19:30 Taking A Look At Your Competitors
22:55 Closing Thoughts
🦡 Resources & Links
Where to find Vince Montero, Trivium
The Complete Amazon Campaign Types Reference Guide
How Do I Identify And Handle Search Term Duplicates In Amazon Advertising?
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Look through all our show notes
Book a call to discuss Amazon PPC strategy
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Vince Montero
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
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Further episodes of The PPC Den: Amazon PPC Advertising Mastery
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