Why Do I Need a New Strategy for Account Averages in Amazon Advertising? - a podcast by The PPC Den
from 2022-09-30T10:00:27
The ability to mentally zoom in and out of different metrics in Amazon influences how strong of an Amazon PPC-er you are. In this episode, Clement Hynaux, a campaign manager at Ad Badger, explains the Macro Micro Macro mental model and an example of how it applies to common metrics like Total ACOS. Tune in to learn how to begin using this approach yourself.
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🦡 Highlights
- 0:00 Snail joke
- 2:21 Meet Clement Hynaux, Ad Badger Campaign Manager
- 3:55 Don’t be tricked by account averages!
- 7:40 Macro - Micro- Macro as a mental model for Total ACOS
- 15:24 How the Macro - Micro - Macro mental model works
- 21:07 Total ACOS example of zooming in and out
- 29:50 How this mental model works for all metrics
- 31:26 Steve Jobs's approach to wardrobe
- 32:24 How Ad Badger uses this in our Amazon PPC Software
- 36:56 How we use our software with Managed Services clients
If you like what you hear, leave us a video review! We might share it on the show.
🦡 Resources & Links
- Evolving Thoughts: Total ACOS for Amazon Advertising
- RPSB: Still the Best Keyword Research Strategy?
- Get Total ACOS Data with Ad Badger’s Amazon PPC Software
- What’s a Mental Model?
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin
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