Podcasts by PPC Daily | Talking Google Ads Monday Through Friday

How To Raise Your Quality Score&Optimize Your Landing Page Experience from 2018-11-26T00:00

Today's question comes from Andre, in Slovenia. Andre wants to know how to raise his quality score when he has no problems with CTR or ad relevancy, and how to make his landing page experie...

How to Build Your Remarketing List for Low-Traffic Websites from 2018-11-23T00:00

Today's question comes from Paul, in Sunshine Coast, Australia. Paul wants to know some strategies to build his Remarketing lists more quickly for lower traffic websites.

Thanks fo...

Tips for Your PPC Job Interview from 2018-11-22T07:00

Today's question comes from Chloe, in London. Chloe has a job interview with the CMO (chief marketing officer) of a PPC agency, and she wants to know some tips for communicating PPC knowled...

Should You Use SKAGs for Accounts With a Limited Budget? from 2018-11-21T15:00

Today's question comes from Charles, in Noonan, North Dakota. Charles wants to know Jason and Chris's thoughts on SKAGs, since in his experience SKAGs are more effective on accounts wi...

How Do I Get Conversions With A Small Budget? from 2018-11-20T00:00

Today's question comes from Kevin, in Toronto. Kevin wants to know how to get conversions when you have small-budget businesses.

Thanks for listening! Please share this show with a...

Should Ad Extensions Be Created at Campaign or Ad Group Level? from 2018-11-19T09:00

Today's question comes from Brad, in Merced, California. Brad wants to know if ad extensions should be created at the campaign level or ad group level.

Thanks for listening! Please...

How to Approach Beta-Responsive Search Ads from 2018-11-16T00:00

Today's question comes from Emmit, in Port St. Lucie, Florida. Emmit wants to know what Jason and Chris think about beta-responsive search ads, and if these ads have any trackable analytics...

How Do I Get Remarketing for Sensitive Industries? from 2018-11-15T00:00

Today's question comes from Andrew, in Slovenia. Andrew has an e-commerce store for medical supplies, and he wants to know what to do since Google doesn't allow remarketing for his ind...

What if my search terms match those of an unrelated industry? from 2018-11-14T17:00

Today's question comes from David, in Chicago. He wants to know how to target people in the Google Ads search network if your industry has the same search terms as another, unrelated indust...

Bidding on No-Volume Keywords from 2018-11-12T00:00

Today's question comes from Bernard, in Austria. Bernard wants to know how high he needs to bid on no-volume keywords.

Thanks for listening! Please share this show with a friend an...

How to De-SKAG Your Google Ads Account from 2018-11-10T00:00

Today's question comes from Scott, in Minneapolis. Scott wants to know how to de-SKAG a Google Ads account.

Thanks for listening! Please share this show with a friend and leave us ...

Keywords Suggestion Tool - Gone For Good? from 2018-11-09T00:00

84 - Hank, Tampa, Florida. How to access the keywords suggestion tool from the old AdWords interface?  

Today's question comes from Hank, in Tampa, Florida. Hank wants to know to acce...

Getting Your First AdWords Clients from 2018-11-08T00:00

Today's question comes from Hesham, in Paris. Hesham wants to know how Chris and Jason got their first 5 AdWords clients. 

Thanks for listening! Please share this show with a frien...

Why Is My Quality Score So Low? from 2018-11-06T17:00

Today's question comes from Tom in San Carlos, California. Tom wants to know why Google has set his website's quality score so low.

Thanks for listening! Please share this sho...

How does Google's smart bidding strategies know which conversions to optimize for? from 2018-11-06T00:00

Today's question comes from Rob in Brisbane. Rob wants to know how Google determines which conversions to optimize for with its smart bidding strategies?

Thanks for listening! Plea...

Do you like SKAGS? from 2018-11-05T00:00

Today's question comes from Peter in Home. Peter wants to know if we like single keyword ad groups (SKAGS)?

Thanks for listening! Please share this show with a friend and leave us ...

How do I make an ecommerce campaign work if the product selection is bad? from 2018-11-02T00:00

Today's question comes from Justin in Fort Bragg. Justin wants to know how to run an ecommerce campaign if the client has a poor product selection.

Thanks for listening! Please sha...

Should I use enhanced CPC bidding in Google Ads? from 2018-11-01T00:00

Today's question comes from Ric in Los Angeles. Ric wants to know if he should use enhanced CPC bidding?

Thanks for listening! Please share this show with a friend and leave us a r...

How do I get more conversions without raising the cost per conversion? from 2018-10-31T00:00

Today's question comes from Donatas in London in the U.K. Donatas wants to know how to get more conversions without raising the cost per conversion.

Thanks for listening! Please sh...

Why don't you love SKAGS? from 2018-10-30T00:00

Today's question comes from James in the U.K. and also Jonathan. James and Jonathan want to know why we don't love SKAGS.

Thanks for listening! Please share this show with a f...

How to shut off Google Ads campaigns without actually turning them off? from 2018-10-29T00:00

Today's question comes from Kelise in Atlanta. Kelise wants to know how she can get her ads to not run without turning off her campaigns.

Thanks for listening! Please share this sh...

What are my negative keyword match type options? from 2018-10-26T00:00

Today's question comes from Daniel in Vancouver, Canada. Daniel wants to more about negative keyword match options.

Thanks for listening! Please share this show with a friend and l...

How do I know if my phone calls from Google Ads are leading to actual sales? from 2018-10-25T00:00

Today's question comes from Amber in YouTube. Amber wants to know how many calls she gets from Google Ads campaigns end up in actual sales.

Thanks for listening! Please share this ...

Should I do standard or accelerated delivery in Google Ads? from 2018-10-24T00:00

Today's question comes from James in the U.K. James wants if he should use standard delivery or accelerated delivery in Google Ads.

Thanks for listening! Please leave us a review o...

When should I try out high funnel keywords in Google Ads? from 2018-10-23T00:00

Today's question comes from Anwar in YouTube. Anwar wants to know when to try out high funnel keywords.

Thanks for listening! Please leave us a review on iTunes! 

Ask us y...

How to test out Google Ads? from 2018-10-22T00:00

Today's question comes from Tom in San Carlos, CA. Tom wants to know how to test out Google Ads.

Thanks for listening! Please leave us a review on iTunes! 

Ask us your AdW...

Why is my Google Ads campaign not working? from 2018-10-19T00:00

Today's question comes from Paul in Melbourne, Australia. Paul wants to know why his Google Ads campaign isn't bringing in leads.

Thanks for listening! Please leave us a revie...

Should I use the Google tag manager? from 2018-10-18T00:00

Today's question comes from Rene in El Paso, Texas. Rene wants to know if she should use the Google tag manager?

Thanks for listening! Please leave us a review on iTunes! 

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I need to change my Google Ads location targeting day to day, what do I do? from 2018-10-17T00:00

Today's question comes from Graham in the UK. Graham needs to change his location targeting on a day to day basis in Google Ads, and he wants to know what's the best way he can do this...

What is the most underrated Google Ads feature? from 2018-10-16T00:00

Today's question comes from Michael in Chicago. Michael wants to know our what our favorite feature is in Google Ads that not many people talk about or use.

Thanks for listening! P...

Are two domains allowed in Google Ads? Is it double serving? from 2018-10-15T00:00

Today's question comes from Kevin in Washington D.C. Kevin sees one of his competitors using two domains, and Kevin wants to know if this is allowed? Is it double serving? How can he report...

How are schedule and location settings controlled in Google Ads? from 2018-10-12T00:00

Today's question comes from John in Sydney, Australia. John wants to know how he can get his ads to show up in certain times and places. He wants to know if he can only control this at the ...

How do I advertise on Google Ads if my industry has low search volume? from 2018-10-11T00:00

Today's question comes from Tana in Cape Town, South Africa. Tana wants to know how she can advertise effectively on Google Ads if her industry isn't searched for very often. The guys ...

Should each location have its own Google Ads campaign? from 2018-10-10T00:00

Today's question comes from Sarah in San Antonio.  Sarah wants to know if she has a business with multiple services and multiple locations, should each location have its own campaign, or sh...

Is 100% search impression share possible? from 2018-10-09T00:00

Today's question comes from Alejo in Buenos Aires, Argentina. Alejo wants to know if a 100% search impression share is possible with an average position of 3. Thanks for listening! Please lea...

How do I run a small daily budget, high cost per click campaign? from 2018-10-08T00:00

Today's question comes from Rob in Australia. Rob wants to know how to run a Google Ads campaign that has a small daily budget and expensive, high cost per click keywords. Thanks for listenin...

Is Google Ads a good fit for advertising a book? from 2018-10-05T00:00

Today's question comes from Andy in Spokane, Washington. Andy wants to know if Google Ads is a good platform for advertising books. Thanks for listening! Please leave us a review on iTunes! ...

Different campaigns for broad match and exact match keywords from 2018-10-04T00:00

Today's question comes from Julia in Poland. Julia wants to know if she should put exact match and broad match versions of keywords in different campaigns. Thanks for listening! Please leave ...

How To Communicate Your AdWords Knowledge from 2018-10-02T00:00

Today's question comes from Mitch, in Atlanta. He wants to know how to communicate the value of his AdWords knowledge to potential employers when his experience doesn't match, along with ...

Google Ads Tips For Web Design Companies from 2018-10-02T00:00

Today's question comes from Craig in Greenock, UK. Craig wants to know if we have any Google Ads tips for web design companies. Thanks for listening! Please leave us a review on iTunes! Ask ...

Duplicate Keywords Across Campaigns from 2018-10-01T00:00

Today's question comes from Julia, in Poland. She wants to know the pros and cons of using the same keyword in different campaigns, along with tips on how to manage those campaigns if keywords...

To SKAG or Not To SKAG? from 2018-09-28T00:00

Today's question comes from Manu, in Sydney, Australia. He wants to know why Jason stopped using SKAGs (Single Keyword Ad Groups) in his AdWords campaigns. Thanks for listening! Ask us your A...

Can You Compete With Your Big AdWords Competitors? from 2018-09-27T00:00

Today's question comes from Roberto, in Toronto. As a recent newcomer to AdWords, he wants to know how to compete with longer-running Google Ads competitors that have better-established qualit...

Get New Clients For Your Service Business from 2018-09-26T00:00

Today's question comes from Brian, in Kansas City. He wants to know how to get new sources of new clients for his carpet & air duct cleaning business. Thanks for listening! Ask us your Ad...

3rd Headline&2nd Description Line in Google Ads! from 2018-09-24T00:00

Today's question comes from Will, in Victoria, British Columbia, Canada. He wants to know how to approach the new Google Ads ability to add a third headline & a second description line to ...

Goals or No Goals in Google Ads? from 2018-09-23T00:00

Today's question comes from Bernard, in Portland, Oregon. He wants to know what Google Ads Goal he should choose when he has multiple goals for his campaign. Thanks for listening! Ask us your...

Google Ads Campaigns With Different Campaign Goals from 2018-09-20T00:00

Today's question comes from Nancy, in Atlanta. She wants to know if she should set up 2 different campaigns for 2 different campaign goals. She also asks about how ad extensions affect her cos...

Is Your AdWords Account Structure Over-Complicated? from 2018-09-18T00:00

Today's question comes from Austin, in South Bend, Indiana. He has a client with one keyword match type per ad group, and he wants to know if this structure is over-complicated. Thanks for li...

Get More AdWords Clients From Upwork from 2018-09-12T00:00

Today's question comes from Jay, in Charlotte. He is working on getting new AdWords clients from Upwork, and he wants some tips for constructing a winning proposal. Thanks for listening! Ask ...

Attribution Models in Google Ads from 2018-09-11T00:00

Today's question comes from Chris, in Madison, Wisconsin. He wants to know Chris & Jason's thoughts on attribution and which attribution models are most helpful. Thanks for listeni...

Dealing With The New AdWords Conversion Code from 2018-09-05T00:00

Today's question comes from Rob, in Queensland, Australia. He wants to understand the recent changes to Google Ads conversion code, how to ensure the correct code is in place on his website, a...

How To Prove AdWords Campaign Performance from 2018-08-29T00:00

Today's question comes from Amanda, in Omaha. As a new Google Ads manager, she wants to know how to provide proof of performance data for the new campaigns she is running. Thanks for listenin...

Auto-Created Ads by Google - Yea or Nay? from 2018-08-28T00:00

Today's question comes from Craig, in Auckland, NZ. He wants to know how to treat Google's auto-created ads in his account - should he keep them or ditch them? Thanks for listening! Ask ...

Managing Your Client's AdWords Account from 2018-08-22T00:00

Today's question comes from AJ, in San Diego. He wants to know the pros and cons of creating a new brand account for a client vs. using the client's old account. Thanks for listening! As...

How To Get More AdWords Traffic from 2018-08-14T00:00

Today's question comes from Taja. She wants to know the best strategies for getting more traffic in AdWords, i.e. raising bids, raising budget, etc. Thanks for listening! What are you best ti...

Broad Keywords: How Many To Add? from 2018-08-08T00:00

Today's question comes from Ari. He wants to know how many broad keywords from Google's recommendations to add to his AdWords search campaigns. Thanks for listening! How do you use broad...

Too Many Keywords? Time To Simplify... from 2018-07-23T00:00

Today's question comes from Paul. He wants to know how many keywords is too many, for ease of reading trends and testing the effectiveness of his keywords. Thanks for listening! What have you...

Should YOU Sort Keywords By Match Type? from 2018-07-17T00:00

Today's question comes from Collin, in England. He wants to know if he should put different match types of keywords in separate ad groups or campaigns. Thanks for listening! Ask us your AdWor...

Uh-Oh? Keywords Below First Page Bid from 2018-07-10T00:00

Today's question comes from Christian, from Sweden. He wants to know how to respond when Google flags his keywords as below the first page bid. Thanks for listening! Do you have keywords belo...

AdWords Automation - Should You Be Worried? from 2018-07-03T00:00

Today's question comes from Hank, who wants to know if he should be worried about Google AdWords automation and how to prepare for the upcoming changes towards greater automation. Thanks for ...

How Does Match Type Affect CPC? from 2018-07-03T00:00

Today's question comes from Mike, from Capetown, South Africa. He wants to know how match type affects cost-per-click (CPC). Thanks for listening! Have you tried using different match types i...

Top Tips for Reading AdWords Reports from 2018-06-27T00:00

Today's questions come from Elizabeth, who wants to know the following: 1. What is most important to review in a campaign? 2. How often should you get reports? 3. What problems should you w...

How To Compete With HUGE Companies In Google AdWords from 2018-06-19T00:00

Today's question comes from Molly in Minneapolis, who wants to know how a small business can compete with large, national companies on competitive, high-value keywords in Google AdWords. Than...

How to Get Hired at an AdWords Agency from 2018-06-19T00:00

Today's question comes from Stewart in the UK, who wants some advice on getting hired at an AdWords agency. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast...

Simplify AdWords With Automated Rules from 2018-06-15T00:00

Today's question comes from Omar in Chicago, who wants to know of an automated way to pause his campaigns when the monthly budget is reached. Thanks for listening! Ask us your AdWords questio...

Free vs. Paid Call Tracking from 2018-06-13T00:00

Today's question comes from David, who wants insights into phone call conversion tracking. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ ...

Get AdWords Volume in Competitive Industries from 2018-06-08T00:00

Today's question comes from Emmanuel, who is having trouble getting enough volume in his AdWords accounts running in extremely competitive industries. Thanks for listening! Ask us your AdWord...

Low Impression Share... What's Your Move? from 2018-06-06T00:00

Today's question comes from Rob, who wants to know how to handle low impression share. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ P...

Location Keywords - To Target Or Not To Target from 2018-06-01T00:00

Today's question comes from John, an AdWords manager, who asks if he should target keywords that explicitly mention locations. Thanks for listening! Ask us your AdWords question here - https:...

Top-of-Funnel PPC Advertising from 2018-05-30T00:00

Today's question comes from Marcus, who wants to know how to judge the success of top-of-funnel PPC campaigns or ad groups, and if top-of-funnel PPC advertising is even a good idea. Thanks fo...

How To Get More Impressions On AdWords from 2018-05-25T00:00

Today's question comes Angel. She is having issues with impressions; she asks for help getting more traffic so that she can start getting clicks. Thanks for listening! Ask us your AdWords que...

Should You Run Ads on Brand? from 2018-05-23T00:00

Today's question comes from Matthew, who asks if businesses should advertise on their own brand name if they already show up organically in the #1 position. Thanks for listening! Ask us your ...

How To Advertise SEO/PPC Services from 2018-05-18T00:00

Today's question comes from Jeremy, who asks: "Any tips on running a successful AdWords lead generation campaign for SEO and PPC services?" Thanks for listening! Ask us your AdWords...

Finding A Home For Your Star Keywords from 2018-05-16T00:00

Today's question comes from Scott, who asks for the best strategy to move a high-performing keyword from one ad group to another, more optimal ad group. Thanks for listening! Ask us your AdWo...

Best Reporting Practices for Comparing Data from 2018-05-02T00:00

Today's question comes from Stacey, in Exeter, UK. He asks, "When reporting to clients, do you compare key metrics against the previous month, or compare to the same month in the previous...

Pros&Cons of"Maximize Conversions"Bidding Strategy from 2018-04-27T00:00

Today's question comes from Nils, from Amsterdam. He asks about the pros and cons of using the AdWords bidding strategy "maximize conversions", versus manual bidding. He also wants t...

How To Attract Deep-In-The-Funnel Customers from 2018-04-24T00:00

Today's question comes from Rick, who wants to know how to attract customers who are farther along in the buying process, and how to use high-value keywords to target those customers. Thanks ...

How To Avoid Showing Ads When Your Competitors Show Theirs from 2018-04-20T00:00

Today's question comes from Terran, who asks, "Can I make my ads not show up when my biggest competitor shows his?" Thanks for listening! Ask us your AdWords question here - https:...

How To Track The Date&Time Your Conversions Are Made from 2018-04-18T00:00

Today's question comes from Loretta. She wants to know how to track the date and time her conversions are made, so that she can go back and track them in her CRM. Thanks for listening! Ask us...

Conversion Tracking With Limited Options from 2018-04-13T00:00

Today's question comes from Omar. He needs help setting up conversion tracking for a website lead form that doesn't have a separate thank you page. Thanks for listening. Please rate and ...

How To Get High-Value B2B Leads from 2018-04-11T00:00

Today's question comes from Alexander. He has been charged with the implementation of his company's AdWords accounts, and he needs help meeting his goal to acquire high-value, business-to...

Help! My AdWords Campaign Won't Run from 2018-04-06T00:00

Today's question comes from Matt, who needs help troubleshooting his AdWords campaign that won't run. Thanks for listening. Please rate and review the show on iTunes because that helps ...

Success With AdWords Bidding Strategies from 2018-04-04T00:00

Today's PPC question comes from Sarah in San Diego, who wants to know how to optimize her bidding strategy for keywords with different match types. Thanks for listening. Please rate and revie...

Secrets To Winning On High-Competition Keywords from 2018-03-30T00:00

Today's PPC question comes from Vidyasagar, who wants to know strategies to successfully advertise on high competition keywords. Thanks for listening. Please rate and review the show on iTune...

How To Manage Bids On AdWords from 2018-03-29T00:00

Today's question comes from Jason in OKC, who asks for advice on a smooth, straightforward and streamlined bid management process for his campaigns. Thanks for listening. Please rate and revi...

How To Structure A Google Shopping AdWords Campaign from 2018-03-21T00:00

Click Control Marketing - https://www.clickcontrolmarketing.com/ Today's PPC question comes from Emil. Emil wants to know best practices for structuring large, elaborate shopping campaigns. ...

How Much Should You Pay an AdWords Manager? from 2018-03-16T00:00

Today's PPC question comes from Bryan. Bryan wants to know what pricing structure his agency should use, and we also discuss what you should expect to pay for AdWords services. Thanks for lis...

When To Make Changes In Your AdWords Campaigns from 2018-03-14T00:00

Today's AdWords question comes from Brian. Brian wants to know how to tell when his AdWords account data is statistically significant enough to make changes in his campaigns. Thanks for liste...

Should You Use Dynamic Keyword Insertion Ads? from 2018-03-08T00:00

Today's PPC question comes from MG. MG wants to know whether or not they should be using dynamic insertion ads in Google AdWords. You can learn more about keyword insertion ads here - https:/...

New PPC Job? How To Impress Your Boss with AdWords from 2018-03-06T00:00

Today's PPC question comes from Matthew. Matthew wants to know how to get started on a B2B pay per click advertising campaign. He plans to do remarketing, Facebook and YouTube ads with a webin...

The truth about negative keyword match types from 2018-02-26T00:00

Today's question comes from Rob. Rob asks us about negative keyword match types in AdWords and how the match types affect your negative keywords. Thanks for listening. Please rate and review ...

How many ad groups should I have? from 2018-02-26T00:00

Today's question comes from Colin. Colin runs a pest control business and asks us about how many ad groups he needs. What should make up an ad group? How many ad groups is enough? And how many...

Should I use an AdWords management software? from 2018-02-23T00:00

Today's question comes from Melanie, and she asks the guys about AdWords bid management platforms and softwares. Melanie wants to know our opinion on the AdWords softwares out there and if we ...

ADWORDS HELP! How to start managing a huge AdWords account. from 2018-02-23T00:00

Today's question comes from Ed. Ed was assigned an extremely large AdWords account with tons and tons of campaigns and ad groups, and he is a bit overwhelmed and looking for guidance on how to...

ADWORDS HELP! How to start managing a huge AdWords account. from 2018-02-23T00:00

Today's question comes from Ed. Ed was assigned an extremely large AdWords account with tons and tons of campaigns and ad groups, and he is a bit overwhelmed and looking for guidance on how to...

Should I use an AdWords management software? from 2018-02-22T23:00

Today's question comes from Melanie, and she asks the guys about AdWords bid management platforms and softwares. Melanie wants to know our opinion on the AdWords softwares out there and if we ...