Podcasts by 301 Moved Permanently
PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars.
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Unleash Your Primal Brain With Tim Ash from 2020-10-01T18:16
Tim Ash was the co-founder and CEO of SiteTuners for 19 years, and he helped to create over $1.2 billion in value for companies like Google, Expedia, and Nestle. Now a globally acknowledged authori...
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Water Cooler Topics with Nils Rooijmans from 2020-09-17T15:26
Nils Rooijmans is here to make your business grow and help you get more clients at fewer costs. He talks about how to get started with, or improve, your Search Engine Advertising, Google Ads, and B...
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Advertising During The 2020 Holiday Season from 2020-09-03T11:21:27
COVID-19 has driven consumers online and boosted eCommerce growth. With more people searching online, brands have the opportunity to connect with consumers looking for their products and services t...
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AdAlysis with Brad Geddes from 2020-08-20T04:57
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform, and a member of the programming team for SMX events. Brad is the author of ...
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Melissa Mackey With Gyro from 2020-08-06T17:44:40
Melissa Mackey is Search Supervisor at gyro, Dentsu Aegis Network's Global B2B Flagship Agency. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes re...
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Ginny Marvin of Search Engine Land from 2020-07-16T13:19:42
Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital ad...
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Frederick Vallaeys From Optmyzr Returns! from 2020-07-02T13:41:57
Learn about Getting Started with AdWords Scripts, a new way to programmatically access AdWords data: write simple JavaScript in an IDE embedded directly into the web application, with Former Google...
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Learning Strategist John Lee from 2020-06-19T13:40:46
John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO, and analytics. At Microsoft, John is a Learning Strategist creating training exp...
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The Last Frontier Of Web Marketing with Gianpaolo Lorusso from 2020-06-04T15:57:24
Gianpaolo Lorusso is one of the first Italian web professionals who got involved in search engine optimization in late '90. Now he believes in bettering user experience to increase conversions is t...
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Hennessey Digital with Navah Hopkins from 2020-05-21T04:00
Navah Hopkins is the Director of Paid Media at Hennessey Digital, an integrated digital marketing agency helping our customers own their markets via PPC, SEO, CRO, PR, and Content. A veteran of the...
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Take Some Risk Inc. With Duane Brown from 2020-02-06T05:00:07
Duane has been called a digital nomad by friends after living in 6 cities across 3 continents and visiting 40 countries around the world. After leaving Toronto, Canada in 2011 to gain an internatio...
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Optmyzer with Fredrick Vallaeys from 2020-01-16T05:00:08
Frederick Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which ...
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Things you Should Be Thinking As a PPC Manager from 2019-12-27T19:10:31
Things you Should Be Thinking As a PPC Manager as David Szedtela speaks with the Managing Director Of Marketing Operation Company NameApogee Results. Michelle Stinson Ross is an industry recognize...
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Marketing Now from 2019-12-27T18:54:05
David Bain, author of Marketing Now and David Szetela discuss how paid search and content marketing can work more closely together.
"Marketing Now is filled with timeless advice that wi...
Google's AI And More With Nil Rooimans from 2019-09-19T07:00
We see Google is pushing it's AI onto advertisers in the Google Ads platform. Examples include Smart Bidding, Smart Display and Shopping Campaigns, Responsive Search Ads and Close Variant matching....
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The Paid Search Association from 2019-09-16T04:00:18
The Paid Search Association is dedicated to serving the search-advertising field by drawing on a diverse and expert community of paid search marketers to create programs, services and information p...
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?LinkedIn Ads With AJ Wilcox from 2019-08-21T20:11:29
LinkedIn Ads is one of the most difficult ad channels to get right because the clicks are expensive, so any mistake becomes an expensive one. What people miss is it's also the channel that closes t...
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Digital Marketing With Andrea Cruz from 2019-08-21T18:23
Andrea Cruz is a Digital Marketing Manager at KoMarketing, where she leads and executes demand generationprograms for clients. Andrea is responsible for driving and implementing SEM, Social Media, ...
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7 Hidden PPC Features You Probably Don’t Know About from 2019-07-22T07:00
Lisa Raehsler is a search engine marketing and pay-per-click (PPC) strategist, nationally recognized speaker, and columnist for industry leading publications. As the founder and principal strategis...
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Google Marketing Live is an essential experience for anyone who works in the PPC trenches from 2019-07-04T07:00
Frederick Vallaeys returns to PPC Rockstars to explain how Google Ads will continue to change at a breakneck pace and introduce changes that can make or break a PPC pro’s next few months. It’s esse...
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Digital Marketing in an AI World: Futureproofing Your PPC Agency from 2019-05-28T07:00
Frederick's new book Digital Marketing in an AI World: Futureproofing Your PPC Agency is now available. He is pricing the book at 99 cents for the week of 5/27 to ensure that anyone who is interest...
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the power of chatbots from 2019-05-21T21:50
MobileMonkey is bringing the power of chatbots — personalized, individual, scalable messaging — to every marketer, no coding needed. David is sold into the concept with the help of Virginia Nussey,...
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Single Keyword Ad Groups (SKAGs) and Thoughts on Smart Shopping Campaigns from 2019-05-09T07:00
David Szetela welcomes back Kirk Williams, the owner of ZATO, his Paid Search PPC micro-agency of experts.
Kirk shares his thoughts on Single Keyword Ad Groups (SKAGs), which is an ad group th...
How Facebook Advertising and Search Advertising are Synergistic from 2019-05-07T07:00
David Szetela discusses how Facebook advertising and search advertising are synergistic with Michelle Stinson-Ross, the Director of Marketing Operations for Apogee Results. Facebook recently decide...
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PPC ads come in many shapes and sizes from 2019-04-29T07:00
PPC ads come in many shapes and sizes. They also change frequently, which means it’s nearly impossible to provide a truly comprehensive guide for every ad format available. What follows is an overv...
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Why advertisers need to rethink bidding strategies from 2019-04-03T07:00
Average Position was one of the original metrics in Google Ads when they launched their search advertising product called AdWords. But as search advertising has evolved, what used to be a primary m...
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5 Common Pieces of Misinformation about Google Ads & Their Corrections from 2019-03-25T07:00
5 Common Pieces of Misinformation about Google Ads Their Corrections with Brad Geddes, the Founder of AdAlysis, an automated PPC ad testing and quality score analysis platform, an official AdWords...
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Issues For Automated Advertising from 2019-03-14T07:00
Today David is joined by 33 Across founder Eric Wheeler. While the biggest players in the industry like Google, The Trade Desk and agency programmatic platforms like Xaxis scoop up the majority of ...
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The Microsoft Audience Network with Frances Donegan-Ryan from Bing Ads from 2019-02-27T07:00
David Szetela talks about the Microsoft Audience Network with Frances Donegan-Ryan - Bing Ads Global Communications Manager and Learning Strategist - Client Experience Design Delivery - Bing Ads a...
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The Microsoft Audience Network from 2019-02-13T07:00
David Szetela talks about the Microsoft Audience Network with Frances Donegan-Ryan - Bing Ads Global Communications Manager and Learning Strategist - Client Experience Design Delivery - Bing Ads a...
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Facebook, Instagram, and Pinterest Direct Response Advertising with Akvile DeFazio from 2019-01-30T07:00
David Szetela talks with Akvile DeFazio about getting your feet wet with Facebook, Instagram, and Pinterest direct response advertising.
Learn what considerations should be made before diving...
Helping Brands Convert More Of Their Existing Website Traffic Into Buyers from 2019-01-24T07:00
Jon MacDonald is founder and President of The Good (https://thegood.com), a conversion rate optimization firm that helps brands convert more of thei...
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Understanding Smartphone Usage to Start the Buyer Journey as David Szetela talks with the author of Landing Page Optimization and the CEO of from 2019-01-11T07:00
A recent Forbes article claims, " You see it everywhere, people staring at their smartphones without seemingly ever looking up. They’re glued to their screens, multitasking, while walking, driving,...
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PPC-LinkedIn Profile Targeting now available on Bing Search Ads from 2018-12-06T07:00
LinkedIn Profile Targeting now available on Bing Search Ads as David Szetela speaks with LinkedIn Ads Expert, Agency Founder, and Speaker AJ Wilcox.
Bing last month announced the integration ...
Managing Paid Search Client Satisfaction from 2018-11-22T07:00
David Szetela welcomes back Kirk Williams Owner of ZATO, a Paid Search Paid Social Marketing agency and in digital marketing since 2009.
They discuss how understanding client needs lead to b...
Winning At AdWords from 2018-11-14T07:00
Navah Hopkins is part of the Thought Leadership and Customer Success teams at WordStream. She’s worked in digital marketing since 2008, and in paid search since 2012, committed to helping advertise...
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The Impact of machine learning an AI on Internet Marketing Strategies from 2018-11-01T07:00
David Szetela welcomes back Brad Geddes, the author of "Advanced Google AdWords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC trainin...
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Stop Dismissing Google Display Network and Engage with Traffic That Converts from 2018-08-16T07:00
Today on PPC Rockstars our host is joined by Natalie Baredda the director of paid speech at Point It Digital Marketing. Stop Dismissing Google Display Network and Engage with Traffic That Converts....
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Google Marketing Live 2018 Recap from 2018-08-02T07:00
Google Marketing Live 2018 Recap with Optmyzr Co-Founder Frederick Vallaeys as he tells us how he took part in a live-on-the-scene panel discussion with other industry experts to discuss trends tha...
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The Advance of Machine Learning and Artificial Intelligence from 2018-06-07T07:00
Official AdWords Seminar Leader, Author of Advanced Google AdWords, and Co-Founder of Adalysis, Brad Geddes talks about the Advance of Machine Learning and Artificial Intelligence including the fea...
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10 Years of PPC Rockstars from 2018-05-17T07:00
10 years ago this week, PPC Rockstars made its debut on the WebmasterRadio.FM lineup and host David Szetela welcomes aboard a roundtable of perennial guests: Matt Van Wagner from FindMeFaster (the ...
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Machine Learning, PPC The Advent of Free Google Attribution from 2018-04-19T07:00
Machine Learning, PPC The Advent of Free Google Attribution as David Szetela welcomes back Lisa Raehsler from Blig Click Co. Plus, Lisa and David discuss how Google is set to launch free Google Att...
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Impact of EU Price Regulations on Advertisers and the Death of Audiences from 2018-04-05T07:00
Impact of EU Price Regulations on Advertisers, remarketing custom lists, email lists and the death of audiences are all weighed on as David Szetela speaks with Third Door Media's paid media reporte...
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PPC Tools To Take Optimization And Ads Testing To The Next Level from 2018-03-01T07:00
Today on PPC Rockstars our host is joined the Co-Founder Adalysis. Brad Geddes has been involved in online marketing since 1998. Over the years, he has provided a variety of consulting services, in...
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Janes of Digital: For Women Who Work in the Search and Digital Space from 2018-02-15T07:00
PPC David Szetela welcomes Frances Donegan-Ryan, the Global Community Engagement Manager at Bing Ads. She tells us about Janes of Digital where women who work in the search and digital space get th...
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Analyzing Data And Spotting Trends Within AdWords, Google Analytics, Bing Ads, and Facebook from 2018-01-25T07:00
Today on PPC Rockstars David is joined by Mark Irvine. Mark is chiefly responsible for creating WordStream’s data-driven industry research, analyzing data and spotting trends within AdWords, Google...
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What Lies Ahead for PPC and Display in 2018 from 2018-01-18T07:00
What Lies Ahead for PPC and Display in 2018 as David Szetela talks to John Lee, the Learning Strategist for Client Experience Design Delivery for Bing Ads at Microsoft. They discuss what is being ...
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The Great PPC Ad Testing Debate with Melissa Mackey from 2017-12-21T07:00
Talking about The Great PPC Ad Testing Debateas David Szetela talks with Melissa Mackey, search supervisor at gyro and founder of BeyondThePaid.com.
She discusses how "there have been several...
Artificial Intelligence Awareness and Preparation from 2017-12-07T07:00
Artificial Intelligence Awareness and Preparation as one of Google’s first 100 employees, Frederick Vallaeys (who helped build the AdWords Editor and is now CEO of Optymzr, a PPC scripts and automa...
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Amazon PPC Advertising, Voice Search, Mobile and Buying Trends in 2018 (PPC Roundtable Part 2) from 2017-11-16T07:00
Amazon PPC Advertising, Voice Search, Mobile and Buying Trends in 2018 as David Szetela moderates part 2 of a roundtable panel of PPC professionals that include:Lisa Raehsler from Big Click CoSeni...
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PPC Roundtable on Opportunities for Client Success, 2017 Holiday Forecast and New PPC Technologies for 2018 from 2017-11-02T07:00
PPC Roundtable on Opportunities for Client Success, 2017 Holiday Forecast and New PPC Technologies for 2018 as David Szetela moderates a panel of PPC professionals that include:
Lisa Raehsler ...
LinkedIn Targeting Methods and Campaign Strategies from 2017-10-19T07:00
Today on PPC Rockstars AJ Wilcox joins David. AJ is the LinkedIn Ads Evangelist for B2 Linked discusses LinkedIn targeting methods and campaign strategies that will help you reach your audience eff...
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Does Google Hate B2B Advertisers? from 2017-10-05T07:00
Long-time recurring guest Melissa Mackey from gyro and BeyondThePaid.com discusses how she doesn't believe Google caters to b2b advertisers, but goes out of their way to accomodate b2c.
After...
Demographic Targeting and Customized Ads from 2017-09-21T07:00
Demographic Targeting and Customized Ads as David Szetela welcomes back AdAlysis Co-Founder Brad Geddes. We learn about how it can apply to Facebook advertising, getting granular with messaging an...
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Search Marketing and Audience Targeting with Dan Golden from 2017-09-07T07:00
David Szetela talks to Dan Golden, President and Chief Search Artist at BeFoundOnline about how has audience targeting changed search marketing? What are some of the cool new audience features tha...
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Google Attribution to Evaluate Marketing Efforts from 2017-08-17T07:00
Discussing the release of Google Attribution to Evaluate Marketing Efforts with Frederick Vallaeys, an Entrepreneur, Marketing Technologist, Public Speaker, and Startup Advisor as well as the CEO a...
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Google Launches Free Google Attribution at Google Marketing Next from 2017-08-03T07:00
Google Launches Free Google Attribution at Google Marketing Next as David Szetela welcomes Ginny Marvin from Search Engine Land. Multichannel attribution data feeds back into Google AdWords and Dou...
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The Evolution of Conversion Rate Optimization from 2017-07-20T07:00
The Evolution of Conversion Rate Optimization is discussed David Szetela speaks with the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners and the chair for the Conver...
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Keys to Executing a Successful Local PPC Strategy from 2017-07-06T07:00
David Szetela speaks with Ryan Moothart, a Sr. PPC Strategist at Portent, Inc. Ryan takes us through his recent HeroConf Los Angeles 2017 presentation entitled Executing a Successful Local PPC Stra...
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Integrating Clients and Search Campaigns with E-Commerce Websites from 2017-06-15T07:00
Today on PPC Rockstars David is joined by Lisa Raehsler the founder and principal strategist at Big Click Co.Big Click Co is an online advertising company and Google Ad words Certified Partner spec...
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AI and Machine Learning and Its Impact on Paid Search from 2017-06-01T07:00
David Szetela welcomes Acquisio CEO President Marc Poirier. They discuss using machine learning to optimize ad copy and targeting, new Google features,smart display campaigns and using machine lea...
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Virtual Assistants and Artificial Intelligence from 2017-05-18T07:00
Talking about Virtual Assistants and Artificial Intelligence as David Szetela welcomes Microsoft Search Evangelist Christi Olson. Olson has recently published a four-part SMB PPC series to educate ...
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Defining SMB: Surviving PPC for Small-and-Medium-sized Businesses from 2017-05-04T07:00
David Szetela welcomes back Kirk Williams, the owner of PPC Search Engine Marketing Agency for Google Adwords Bing Ads - ?ZATO. He offer his definition of SMB, a three-letter acronyms that transla...
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Insights and Analytics on Advertising from 2017-04-20T07:00
Search Supervisor of Gyro.com, Melissa Mackey joins us today on PPCRockstars. Gyro is a full service agency, Specialized in the B2B Space. On today's episode we touch on using Facebook And Linkedin...
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Creating Comprehensive Reports for Clients from 2017-04-06T07:00
David Szetela welcomes back Fredrick Vallaeys from Optymzer to talk with us about creating comprehensive reports for clients, and we show you how we do it with Data Studio. With Data Studio, Once y...
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Google Adwords If-Function Ad Advantages for Users from 2017-03-16T07:00
We dive deep into Google Adwords If-Function ads today as David welcomes back the Co-Founder of AdAlysis Brad Geddes! Brad gives us some insight with Adwords If-Function ads including the advantage...
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SMX West San Jose 2017 Preview with Ginny Marvin. from 2017-03-02T08:00
Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google format, showcase ads, e-commerce soluti...
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SMX West San Jose 2017 Preview from 2017-03-02T08:00
SMX West San Jose 2017 Preview with Ginny Marvin.
Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimiz...
Bold 2017 PPC Predictions from 2017-01-05T08:00
Are keywords going to go away? Will all targeting be psycho-graphic or demographic? What is the future of voice search and type to text? Bold 2017 PPC Prognostications are shared as David Szetela s...
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Re-Evaluating Your AdWords Account Structure from 2016-12-08T08:00
Many changes and new features have rolled out recently in Google AdWords, and Frederick Vallaeys talks to David Szetela about why he believes this is the perfect opportunity to review your account ...
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Getting PPC Ready for the Holidays from 2016-11-24T08:00
Getting PPC Ready for the Holidays as PPC Rockstars host, ?Owner and CEO at FMB Media, David Szetela talks about some changes that can be made out of what you can detect in Google Analytics to inc...
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Common Mistakes Made in Ecommerce and PPC from 2016-11-10T08:00
Common Mistakes Made in Ecommerce and PPC as David Szetela welcomes ?Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with ?Invesp Khalid Saleh. Khalid Saleh is the...
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The Most Important Conversion Rate Optimization Metric from 2016-10-20T07:00
Larry Kim from WordStream shares what metric is the best way to approximate the future success of your conversion rate optimization (CRO) efforts. Larry recent penned a blog post entitled What’s th...
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Setting Up and Using Google Shopping Campaigns from 2016-10-13T07:00
Setting Up and Using Google Shopping Campaigns as David Szetela speask with Kirk Williams, the owner and minion of ZATO, a PPC Search Engine Marketing Agency for Google Adwords Bing Ads.
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New Google Adwords Interface and Other New PPC Developments from 2016-09-22T07:00
New Google Adwords Interface and Other New PPC Developments as David Szetela speaks with the Contributing Editor at Search Engine Land, Ginny Marvin. Google announced in March a sweeping change to ...
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Advice for Managing Your Google Adwords Campaign with Perry Marshall from 2016-09-01T07:00
Advice for Managing Your Google Adwords campaign, or letting someone else handle it. David Szetela welcomes strategist, entrepreneur, and author of Ultimate Guide to Google AdWords and 80/20 Sales ...
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Testing Image Ad Themes Across Google Display Network from 2016-08-18T07:00
How to Test Image Ad Themes Across GDN is a recent Adalysis blog post written by Adalysis Co-Founder Lead Developer Brad Geddes. He explains to David how with image ads, you are often creating the...
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Branding vs. Direct Response with Tim Ash from 2016-08-04T07:00
David Szetela discuss the War between Branding vs. Direct Response with Landing Page Optimization Book Author and Conversion Conference Chair Tim Ash.
Direct response advertising and bra...
Improving Conversion Rates for PPC Campaigns from 2016-07-21T07:00
Improving Conversion Rates for PPC Campaigns as David Szetela speaks with Jamie Smith from Campaign Watch, who offered a webinar entitled Unique Ways to Improve Your PPC Conversion Rates Right Now....
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Google Adwords Changes and Managing PPC Budgets from 2016-07-07T07:00
Google Adwords Changes and Managing PPC Budgets as Frederick Vallaeys from Optmyzr joins David Szetela to discuss recent changes announced regarding Google Adwords. The future of bid modiying is be...
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Reverse-Engineering AdWords Quality Score from 2016-04-07T07:00
Reverse-Engineering AdWords Quality Score as Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale. AdAlysis founder Brad Gedde...
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Google Right Side Ads Removal and Quality Score from 2016-03-31T22:52
Google Right Side Ads Removal and AdWords Quality Score Impact discussed as David Szetela talks with Frederick Vallaeys from Optmyzr, who wrote about this in a recent blog post.
He expla...
Google Sidebar Ads Removed from Paid Search Listings from 2016-02-25T16:54
Google Sidebar Ads Removed from Paid Search Listings as David Szetela speaks with Matthew Umbro,Senior Account Manager, Community at Hanapin Marketing and Founder of PPCChat.
Google has ...
Why Broad Match Should Make a Comeback from 2015-11-12T00:50:20
Why Broad Match Should Make a Comeback is the focus of a Search Engine Land Article penned by David Szetela's guest: Five Mill MarketingSeniorVP of Client Services Susan Valdes.
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How Does Quality Score Affect Cost Per Click In AdWords from 2015-08-20T07:00
Renowned online marketing expert Frederick Vallaeys, Founder of Optmyzr, talks with David Szetela about his recent article How does your Quality Score affect your cost per click in AdWords?
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Common PPC Mistakes, Buying Natively and the Google Display Network from 2015-07-09T07:00
4 Common PPC Mistakes That Are Sending Crappy Leads to Your Landing Page, “Discovering” Shopping: Buying Natively and 123 placements to block on Google Display Network are some of the articles look...
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Competitive PPC Intelligence with Jamie Smith from 2015-05-21T11:47:28
We learn 5 Ways to Use Competitive PPC Intelligence to Dominate Your Competition as Jamie Smith of Engine Ready (and acting CEO of Strategy Analyzer) explains five ways you can use competitive PPC ...
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Doing PPC Keyword Research from 2015-04-16T12:34:08
4 Unconventional Ways To Do PPC Keyword Research is the title of a recent blog post by Melissa Mackey on her BeyondThePaid blog. She explains howPPC keyword research seems straightforward today and...
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Three Types of Businesses That Make Up Enterprise SEM from 2015-03-26T07:00
SEO expert, and author of Coconut Headphones blog, Ted Ives shares with David Szetela a list of Three Types of Businesses That Make Up Enterprise SEM.
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Bing Ads Releases Unified Device Targeting from 2015-03-12T07:00
Anna Hughes, senior product marketing manager for Bing Ads joins David Szetela and SEM/PPC Expert Lisa Raehsler to discuss Bing Ads and their releasing of an upgrade called Unified Device Targeting...
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Getting The Most Out of Facebook Advertising with Larry Kim from 2015-02-26T11:46:42
David Szetela discusses Getting The Most Out of Facebook Advertising with return guest Larry Kim,founder and Chief Technology Officer at WordStream. Larry explains how changes to ad targeting and h...
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3 Advanced AdWords Features for Smarter Keyword Bidding You Should Know About from 2015-01-29T22:37:19
Jamie Smith, co-founder of Engine Ready Inc.andacting CEO of Strategy Analyzer tels us about 3 Advanced AdWords Features for a Smarter Keyword Bidding Strategy you can use to find the lowest cost p...
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Managing Adwords with Google AdWords PPC Marketing Expert David Rothwell from 2015-01-15T22:25:42
David Szetela speaks withGoogle AdWords PPC Marketing Expert, and the author of Clicks Customers Cashflow: Making AdWords Pay,l about Managing Adwords, the importance of managing and how Google fee...
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Advanced Google Adwords and Quality Score with Brad Geddes from 2015-01-01T03:18:31
Advanced Google Adwords an d Quality Score asBrad Geddes fills us on the release of the third edition of Advanced Google AdWordsfor those who want to quickly get beyondAdWordsbasics.
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The Adwords Red Bar of Death; Dos and Donts of PPC Remarketing from 2014-12-18T15:59:29
Discussing the Adwords Red Bar of Death and guest Melissa Mackey points out how other PPC people in the pace have also experienced the red bar of death themselves. She also discusses her dealings w...
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New PPC Features and Targeting Releases to Watch from 2014-11-13T16:16:41
David welcomes back Lisa Raehsler,founder and principal strategist at Big Click Co., an online advertising company, to discuss a new Click Z article where she notes how there have been several inte...
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Local Carousel Search Results, Local Number Call Extensions and More PPC Developments with Jennifer Slegg from 2014-10-30T22:08:02
Top New PPC Developments with Jennifer Slegg, publisher ofTheSEMPost. Stories includedLocal Carousel Search Results Increase Clicks on Google,Google AdWords Introducing Local Number Call Extensions...
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AdWords Video Advertising with Manny Rivas from 2014-10-03T04:19:33
AdWords Video Advertising as David speaks with Manny Rivas, Online Advertising Director at aimClear. Manny explains while video advertising continues to flourish there are a few YouTube things ever...
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Integrating PPC and CRMs with Aaron Bird from 2014-09-26T03:13:44
Integrating PPC and CRMs as David speaks with Aaron Bird, the Co-Founder, CEO, and Night Janitor at Bizible. They discuss driving leads over revenue integrating Google AdWords data with sales data.
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PPC Pro and Cons: Working Agency vs. InHouse from 2014-09-18T16:22:21
PPC Pro and Cons: Comparing Working for an Agency as opposed to working InHouse as David weighs those working environment options with Purna Virji, the Director of Communications at Petplan.
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Account Auditing and Audience Segmentation from 2014-09-11T07:00
Account Auditing and Audience Segmentation as David speaks with Jeremy Hull, the Director of Bought Media for iProspect. Jeremy discusses paid search account auditing, strategies to leverage second...
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Competitive Analysis Tools and Techniques from 2014-09-04T22:55:45
Competitive Analysis Tools and Techniques as David speaks with Jamie Smith, the co-founder of Engine Ready Inc. and acting CEO of Strategy Analyzer.
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Close Variant Keywords, Google AdWords and The Fate of Exact and Phrase Match from 2014-08-21T18:55:53
Close Variant Keywords, Google AdWords and The Fate of Exact and Phrase Match as David welcomes Certified Knowledge CEO and Marketing Nirvana Host Brad Geddes. They discuss the recent report that G...
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All Things Google AdWords and PPC Advertising PPC Rockstars Roundtable Revisited from 2014-08-14T17:58:37
All Things Google AdWords and PPC Advertising PPC Rockstars Roundtable Revisited with Richard Stokes , Christian Wenzel, Michael Flores and Matt Van Wagner on location from SES New York 2009.
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How To Run Successful Social PPC Campaigns from 2014-08-08T04:35:32
How To Run Successful Social PPC Campaigns as Gyro Chief Operating Officer Melissa Mackey discusses some overall Social PPC Keys to Success along with some keys to success for each major social PPC...
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New Bing Ads Interface and Features from 2014-08-01T04:38:31
Bing has announced the launch of a new easier to use interface for Bing Ads. Bing Ads Evangelist at Microsoft John Gagnon fills us in on the new interface and features.
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Improving Paid Search Performance with Sitelinks from 2014-07-25T02:54:37
Improving Paid Search Performance with Sitelinks and Generating Results With Great AdWords Ad Extensions as David welcomes Sam Owen, the Senior Account Manager of CRO at Hanapin Marketing.
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Setting up Google Shopping Campaigns In AdWords from 2014-07-17T21:28:42
Setting up Google Shopping Campaigns In AdWords, from Managing Bids For AdWords Shopping Ads to How To Improve Shopping Ad Performance and Quality Score In AdWords. David welcomes back the Chief Ma...
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Getting Started with AdWords Scripts With Frederick Vallaeys from 2014-07-10T18:49:43
Learn about Getting Started with AdWords Scripts, a new way to programmatically access AdWords data: write simple JavaScript in an IDE embedded directly into the web application, with Former Google...
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PPC Account Management: The Complexities of Campaigns and Restructuring from 2014-07-04T01:36
PPC Account Management: The Complexities of Campaigns and Restructuring as David speaks with Andrew Goodman, the President of Page Zero Media. They also discuss some unexpected changes to Google A...
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Opportunities with Google Adwors and Bing Product Listing Ads from 2014-06-27T03:28:22
Opportunities with Google Adwords and Bing Product Listing Ads as David speaks with Lisa Raehsler from Big Click Co. We get an understanding of PLAs, transitioning old to new campaign tips, how to ...
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Clicks, Customers, Cashflow: Managing PPC Campaigns to Maximize Profit from 2014-06-19T19:41:18
David interviews David Rothwell, author of the upcoming book Clicks, Customers, Cashflow. Together they offer advice and tactics for managing PPC campaigns to maximize profit.
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Local PPC Advertising with Robert Brady from 2014-06-14T07:00
Conversion Optimization and PPC Wizard at Righteous Marketing Robert Brady discusses Local PPC Advertising including longtail keyword significance to smaller advertisers and running targeted campai...
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PPC Preparations for the Holiday Season with Lisa Sanner from 2014-06-13T04:19:48
Talking PPC Preparations for the Holiday Season as David welcomes Lisa Sanner, the VP of Search Marketing at Point It Search Marketing Agency.
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Latest in Microsoft Mobile Advertising with John Gagnon from 2014-06-05T22:54:48
Talking about the latest news and features in Microsoft Mobile Advertising with Bing Ads Evangelist John Gagnon. Topics include Mobile Search,Eye Tracking Heatmap,Data hiding in plain sight, public...
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Negative Effects of Google Not Provided to Marketing Automation Platforms from 2014-05-22T06:20:58
Discussing Negative Effects of Google Not Provided to Marketing Automation Platforms and Acquisio co-founder and EVP Marc Poirier discusses how this affects the way they capture search queries and...
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Advanced Google Adwords Author Brad Geddes from 2014-05-15T23:28:17
AdWords Seminar Leader and Advanced Google Adwords Author Brad Geddes fills us on the release of the third edition of Advanced Google AdWordsfor those who want to quickly get beyondAdWordsbasics
Reporting on PPC and Paid Search with Ginny Marvin from 2014-05-07T23:46:29
Reporting on PPC and Paid Search as David speaks with the paid search reporter for SearchEngineLand and MarketingLand, Ginny Marvin. Ginny foresees an increase in more mobile and cross-platform dev...
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Google AdWords Doubles Down On Mobile App Marketing; Introduces New Enterprise-C from 2014-05-01T17:51:26
Google AdWords Doubles Down On Mobile App Marketing; Introduces New Enterprise-Class Tools as David speaks with Larry Kim, the Founder and Chief Technology Officer of WordStream who was on locati...
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Why Social PPC is Becoming More of a Thing Than Paid Social from 2014-04-24T15:52:57
Discussing Why Social PPC is Becoming More of a Thing Than Paid Social with Elizabeth Marsten, Vice President of Search Marketing at Portent, Inc. Elizabeth supervises the PPC, SEO and social media...
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Mobile PPC and PPC Not Provided with Melissa Mackey from 2014-04-18T04:26:50
Google will no longer pass search query strings in the referrer URL string and how now the search query reports in Google Analytics and other packages will no longer contain data from Google. Melis...
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Using First-Party Data For SEM On Google with David Rodnitzky from 2014-04-11T22:13:52
Using First-Party Data For SEM On Google and Way Beyond as David Rodnitzy, founder and CEO of 3Q Digital, discusses how you can use the data you already have about your best (and worst) customers t...
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Talking PPC Tools with Matt Van Wagner from 2014-04-04T04:28:27
Talking PPC Tools Worth Having with Matt Van Wagner, the President and Founder of Find Me Faster. Learn about some tools for developing a profitable pay-per-click advertising campaign
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Product Listing Ads and Customized Facebook Audience Targeting; Enhanced Pay-Per from 2013-06-03T20:08:04
Talking Product Listing Ads and Customized Facebook Audience Targeting as Mike Marshall speaks with Cal Krusick from Natural Healthy Concepts. Also, we hear from Todd Mintz, Senior Account Manager ...
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Google Adwords Enhanced Campaigns: Should We Like Them? from 2013-05-13T20:40:09
Google Adwords Enhanced Campaigns: Should We Like Them? Marty gets the take from the original host of PPC Rockstars, the author of Pay-Per-Click Search Engine Marketing: An Hour a Day, David Szetel...
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From the PPC Vendor Manager Perspective from 2013-04-29T19:45:26
Speaking From the PPC Vendor Manager Perspective, Imelda Khoo, Online Marketing Manager at Tektronix discusses how the size of a company should fit the size the fit of a PPC Project, how company cu...
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Launching International PPC Campaigns with Andy Atkins-Krueger from 2013-04-15T19:30:31
Launching International PPC Campaigns as Marty speaks with Andy Atkins-Krueger, the CEO of WebCertain Group. Learn How to Run Foreign Language PPC Campaigns and how International paid search offers...
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PPC with Reddit and StumbleUpon Ads With Brent Csutoras from 2013-03-18T18:12:39
Discussing PPC with Reddit and StumbleUpon Ads as Marty speaks with social media marketing consultant and entrepreneur Brent Csutoras , the founder of Kairay Media. Brent presented at SMX West 2013...
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Facebook Exchange Why We Should Be Using? Tracking Offline Conversion Into Onlin from 2013-03-04T20:46:54
Talking Facebook Exchange, which generates automated ad buying as users click around the site. Learn Why We Should Be Using this with Marc Poirier, the Co-Founder and VP of Marketing at Acquisio. M...
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Google Adwords Enhanced Campaigns and Facebook Conversion Tracking from 2013-02-18T20:22:35
Talking Google Adwords Enhanced Campaigns and Facebook Conversion Tracking as Marty speaks with Alex Cohen (head of marketing for Seamless) and Mike Marshall from aimClear. Alex discusses if enhanc...
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Improve PPC Performance by Linking Google Analytics to AdWords from 2013-02-04T20:40:13
Improving PPC Performance by Linking Google Analytics to your AdWords account plus advice on tagging recommendaions with Melissa Mackey, the Search Supervisor at gyro. Marty also helps us with Unde...
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Creating Effective YouTube TrueView Ads; Remarketing Lists for Search Advertiser from 2013-01-21T20:35:48
New host Marty Weintraub discusses Creating Effective YouTube TrueView Ads with Manny Rivas, online marketing account manager at aimClear. Plus, Remarketing Lists for Search Advertisers as Marty l...
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Google Adwords and Quality Score from 2012-11-08T19:25:56
Looking back at some recent Google Adwords and Quality Score discussions among the Location3 Media team and the Account Strategist of Direct Sales for Google, Amy Bender.
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PPC Commentary and Rockstar Music from 2012-10-11T19:14:04
PPC Commentary and Rockstar Music cover this episode and as we look art some of the commentary from past guests like Guy Kawasaki and Rand Fishkin, along with music that has been featured on the show.
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SERP Results; Google Flexible Reach Targeting from 2012-07-26T13:32:24
SERP Results: Who is Getting Clicks and Whos Not; Flexible Reach Targeting Available for Google Display Network Campaigns as Google changes the way Google Display Network campaign settings work.
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Google Adwords Interface Update from 2012-07-12T12:24:34
Google Adwords Interface Update: Settings are better defined and simplified. Accelerated delivery for re-marketing is gone. Labels and filters are more accessible and easier to navigate. Adcenter u...
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Building Google Plus Local Pages from 2012-06-04T16:59:13
The Location3 team discusses Building Google Plus Local Pages, and how Google Places pages are now replaced with Google+ Local pages, Google Plus now features a new local listing tab for businesses.
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How PPC And SEO Can Work Together from 2012-05-17T12:41:50
Location3 Media SEO Expert Tarla Cummings joins Joshua and Jared to discuss how PPC and SEO can work together and play off each other to create quality digital campaigns!
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The Trenches of PPC Management from 2012-05-03T17:42:57
We are going in the trenches of PPC Management with Location3 Media Account Managers JD Withrow, Emily Brown, Phil Wong, and Jim Halligan.
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Franchise PPC Campaigns Best Practices from 2012-04-05T20:25:22
Best Practices and tips for Franchise PPC campaigns as Alex and Jared welcome Anne Baum, the Local Solutions Manager at Location3 Media. They show us the best route to high-quality low-cost convers...
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New Features on Google and MSN from 2012-03-23T02:33:55
Alex and Jared discuss new features on Google and MSN which include recent Google algorithm announcements, Google Adwords with Enhanced Ad Sitelinks and Microsoft adCenter with Dynamic Keyword In...
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PPC Trends to Watch from 2012-03-08T23:03:24
Alex and Jared host a roundtable discussion on PPC Trends to Watch, including dynamic ads, search retargeting, and the blending of search with display campaigns.
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Quality Score on Google from 2012-02-24T03:33:03
Google gives us the 411 on quality score on their site. What is it? Why is it important? What does it effect? How can I improve it? Joshua and Jared welcome a Google insider in Google Account Strat...
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Should You Bid on Your Clients Branded Keywords? from 2012-02-09T23:26:12
Should You Bid on Your Clients Branded Keywords? Our new hosts, Location3 Media VP Alex Porter and director of paid search Jared Schroder, tackle this question as we relaunch PPC Rockstars.
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How Local Advertisers Can Reach Their Audience from 2011-03-28T14:46:23
BG Theory Founder Brad Geddes discusses ways on how local advertisers can best reach their audience in this episode taped on location from SES New York 2011.
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Paid Search Without Keywords from 2011-01-24T16:11:12
Alex Cohen, Marketing Manager at Click Equations elaborates on his Search Engine Watch Articleon how this will be a pivotal year for paid search advertising and how new ad formats, an emphasis on ...
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2011 PPC Expert Predictions from 2011-01-17T18:04:03
2011 PPC Expert Predictions from the likes of Matt Van Wagner, Andrew Goodman, Marc Poirier, Matthew Umbro, Shelley Ellis, Alex Cohen and Robert Brady. We also hear an original song called Adwords ...
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Questions About Quality Score Part 2 from 2011-01-03T16:11:49
David concludes this Questions About Quality Score roundtable discussion with Brad Geddes from CertifiedKnowledge.org and Craig Danuloff from ClickEquations.
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Questions About Quality Score Part 1 from 2010-12-27T17:23:51
David conducts a Questions About Quality Score roundtable discussion with Brad Geddes from CertifiedKnowledge.org and Craig Danuloff from ClickEquations. We also get an understanding on account lev...
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SEO versus PPC Discussion with Rand Fishkin from 2010-11-29T23:02:15
SEO versus PPC discussion with Rand Fishkin from SEOMoz as David ask questions regarding click placement in organic and paid search results.
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User Testing and Optimizing PPC Campaign Results from 2010-11-22T17:41:08
User Testing and Optimizing PPC Campaign Results with Bryan Eisenberg, as we learn 99 Free ,and Low Cost, Tools to Improve Your Website plus quick and cheap ways to Fix Blind Spots in Your PPC Effo...
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Display Advertising, Retargeting and Attribution from 2010-11-15T16:17:06
Display Advertising, Retargeting and Attribution and why PPC advertisers should embrace it with Marc Poirier ,Co-Founder and Chief Marketing Officer of Acquisio.
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How Conversion Funnels can Improve Conversion Rate from 2010-10-18T23:00:02
Learn how Conversion Funnels can Improve Conversion Rate with Clix Marketing Director of Client Services Joe Kerschbaum, now that Google announced their new Search Funnel reporting capabilities wit...
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How Adwords will be Affected by Google Instant from 2010-09-13T21:45:22
David welcomes BG Theory founder Brad Geddes about How Adwords will be Affected by Google Instant, as Brad discusses his initial experimentation of Google Instant. You can read more about it here.
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The Yahoo-Microsoft Transition: What PPC Advertisers Need to Know from 2010-08-30T23:13:04
David speaks about The Yahoo-Microsoft Transition: What PPC Advertisers Need to Know. He talks to Bing Group Product Planner Rathna Sharad, about the transition issues and options, as well as some ...
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Conversion Rates Bing Results on Yahoo from 2010-07-26T18:46:12
David answers any and all of your PPC questions in a special PPC Interactive Q and A, when he discusses Google adding Modified Broad Match to Adwords Editor, SiteLinks in text ads, Conversion rates...
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4 Ways Search Analytics Reports Suck (And How To Fix Them) from 2010-06-28T15:19:22
David Szetela is joined by Alex Cohen of Click Equations, and columnist for Search Engine Watch, for a cant miss topic: 4 Ways Search Analytics Reports Suck (And How To Fix Them).
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Remarketing To Reach Abandoned Shoppers from 2010-06-07T22:44:16
BG Theory Founder Brad Geddes demystifies powerful Google AdWords Remarketing to reach abandoned shoppers. He discusses finding the audience, coding, ad groups and more.
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PPC for Social Media from 2010-05-17T23:52:34
David follows up a recent Searchfest panel that he was featured on entitled PPC for Social Media: Unprecedented Opportunities for Highly Targeted Campaigns. David welcomes Business Outreach Manager...
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Checkmate Method of Ad Copywriting from 2010-05-11T00:48:12
Adwords for Dummies Author Howie Jacobson discusses The Checkmate Method of Ad Copywriting and fills us in on his webinar series Camp Checkmate where he teaches this method.
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Google AdWords Remarketing from 2010-05-03T18:15:19
On location from the Search and Social Summit in Tampa, Florida. Search and Social SEO/Social Media Analyst Ryan Sammy describes Remarketing, a hot new behavioral targeting feature in AdWords.
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Top 10 Cool New Things in PPC Advertising from 2010-04-27T02:40:51
David offers up a on air webinar presentation entitled the Top 10 Cool New Things in PPC Advertising.
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PPC Advice for Small Advertisers from 2010-04-12T19:53:03
Brad Geddes,founder of bgTheory.com, discusses PPC Advice for Small Advertisers. He also discusses his work on creating and presenting AdWords Seminars for Success and introduces us to new service...
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Facebook PPC Versus Organic SEO from 2010-03-22T21:36:58
Why should we care about Facebook? Marty Weintraub of aimClear discusses the Importance of Facebook PPC compared to Organic SEO with Google.
Marty emphasizes how Facebook is display advertisi...
AdWords Quality Score Myths and Facts from 2010-03-08T22:44:46
On location from the Googleplex, David discusses AdWords Quality Score Myths and Facts with the Google Adwords Evangelist, Frederick Vallaeys.
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What Yahoo and Microsoft Search Alliance Means to PPC Advertisers from 2010-02-22T22:54:19
David welcomes Joe Kerschbaum to discuss the headlines affecting the PPC space including; What the Yahoo! and Microsoft Search Alliance Means to PPC Advertisers, New AdWords UI Improvements and Goo...
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The Rise of Universal Paid Search from 2010-02-15T23:19:31
Alex Cohen of Click Equations discusses his Search Engine Watch blog post on The Rise of Universal Paid Search, where he explains how 2009 fundamentally changed the balance between organic and paid...
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Conversion Conference 2010 and Attention Wizard from 2010-01-18T23:30:21
David welcomes Site Tuners CEO and LPO radio host Tim Ash on to preview the upcoming Conversion Conference 2010 coming to San Jose, and why there was a need for this niche conference,
W...
2010 PPC Expert Predictions from 2010-01-04T22:20:19
David calls upon a group of PPC professionals to give their 2010 PPC Expert Predictions where they mention what events or trends could effect PPC.
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Hypertargeting with Emotional Ad Messaging from 2009-12-21T22:16:13
Hypertargeting with Emotional Ad Messaging with Dr. Glenn Livingston, a psychologist turned marketer who has consulted for dozens of Fortune 100 companies. He discusses including simple surveys in ...
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PPC Strategies and Search from 2009-12-14T23:07:59
Discussing PPC Strategies and Search and How Super Affiliates Make the Most, as David follows up a Affiliate Convention 2009 Los Angeles panel presentation with Atrinsic Interactive CEO Aaron Baker.
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PPC Secrets Revealed from 2009-12-08T02:48:07
Listen as loose lips reveal deepest darkest PPC secrets. Wouldn’t you love to get even just some of these confirmed PPC experts alone in a bar?
Featured panelists include Marc Poirier of Acq...
Inaccuracy of Traditional Analytics from 2009-11-23T20:08:28
Andrew Goodman from PageZero Media uncovers the truth about the inaccuracy of traditional analytics – and coins a new phrase? Hint-Multiple Exposure Attribution, or MEA.
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Google AdWords Opportunities from 2009-11-17T03:20:49
David discusses chatroom suggestions in Google AdWords opportunities, advice do you have for managing affiliates using PPC, MSN Bing conversion and traffic volume, Facebook advertising and more.
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Content Networks and Display Ads from 2009-11-02T21:18:46
David conducts an interactive PPC Q and A session with questions on placement of target parked domains, advertising on content networks, success with second and third tier ppc engines, and on bidd...
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Bidding and Quality Score from 2009-10-19T21:49:20
Discussion of Bidding and Quality Score with Craig Danuloff, Founder and President of ClickEquations. Plus, we look into a Click Equations white paper on The Advanced Guide to Improving Quality Score.
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PPC Q and A from 2009-10-12T21:51:52
David holds a PPC Q and A session where he answers questions on improving quality score on keywords, cost per click, exact match versus broad match strategy, parked domains, content network, conve...
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ROI Implications of PPC Campaign Management Tactics from 2009-09-21T22:56:30
ROI Implications of PPC Campaign Management Tactics with Brad Geddes from BG Theory who takes us back to his 2008 SES Chicago presentation.
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Competitive Intelligence Tools and Services from 2009-09-14T21:15:44
AdGooRoo CEO Richard Stokes discusses Competitive Intelligence Tools and Services, and some discussion on which ones work best, and which ones you want to look out for.
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The Death of Keywords? from 2009-08-24T21:34:18
Andrew Goodman discuss the possible changes of keywords in PPC Campaigns, based on comments made during the keynote of Nicholas Fox at SES San Jose 2009, plus some blog posts written by Goodman sta...
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Landing Page Testing and Design from 2009-08-10T20:00:38
Landing Page Testing and Design with Site Tuners CEO Tim Ash. Tim introduces us to the private beta rollout of Attention Wizard, which is designed to predict where people are looking on your landin...
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Geo Targeting with Contextual Ads from 2009-08-03T23:31:41
Geotargeting with Contextual Ads with Rhonda Ellis of Shelley Ellis Consulting. She tells us about her Content Advertising training and goes over her expertise in content targeting geostrategies.
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Microsoft Online Advertising from 2009-07-27T16:26:07
Microsoft Advertising Community Manager Mel Carson spills the beans about the on-again, off-again Microsoft-Yahoo merger? Learn how Microsoft plans to make Google the Lotus 123 of online advertising!
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ROAD Model of Ad Group Construction from 2009-07-06T22:11:43
Howie Jacobson, author of the deservedly popular book AdWord for Dummies, discusses his new ROAD guidelines for forming small, tight ad groups. He lays out the ROAD model of ad group construction.
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Two Campaign method of Content Advertising from 2009-06-29T22:02:19
Michael Flores of Ardis Health discusses The “Two Campaign†method of Content advertising of mirror campaigns and those that are keyword-targeted and Placement-targeted, plus he gives his ideas...
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Content PPC Advertising from 2009-06-22T21:56:37
Content PPC Advertising is discussed with David Rodnitzy, including Placement versus content versus enhanced placement, Site exclusion best practices and more.
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Mobile PPC Advertising from 2009-06-15T21:18:46
Cindy Krum, CEO and Founder of Rank-Mobile, discusses mobile PPC advertising, mobile PPC search and mobile PPC contextual advertising.
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Understanding Keyword Assists from 2009-06-01T21:08:56
Engine Ready CEO Jamie Smith discusses the results of an Engine Ready study understanding Keyword Assists.
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Improve your Google AdWords Campaign from 2009-04-27T20:46:39
David offers some free expert advice on how to improve your Google AdWords campaign.
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Guy Kawasaki and his Twitter Tactics from 2009-04-20T22:46:54
Guy Kawasaki and his Twitter Tactics
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Black Hat PPC Tactics from 2009-04-13T22:11:13
Guest Marty Weintraub discusses Black Hat PPC Tactics.
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Google Conversion Optimizer from 2009-04-06T22:19:31
Is Google Conversion Optimizer the best-kept secret in PPC?
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Drunken PPC Roundtable from SES New York 2009 from 2009-03-25T07:34:21
Its the second Drunken PPC Roundtable from SES New York 2009.
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Past and Future of PPC Advertising from 2009-03-23T22:09:21
Kevin Lee of Did It talks Past and Future PPC with David.
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PPC Twitter Forum from 2009-03-16T17:24:49
David offers a Live PPC Twitter forum for listeners to ask questions
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Expanded Broad Match Dangers from 2009-03-09T21:47:01
Discussing the development of the Web 1.0, and shedding some light on the mysteries and dangers of Google’s Expanded Broad Match
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Natural and Paid Search Connection from 2009-03-02T22:11:34
Find out whether there’s a secret connection between natural and paid search
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ABCs of PPC Click Fraud from 2009-02-23T21:24:23
ABCs of PPC Click Fraud and what you can do to protect yourself from a practice that may be eating 17 percent of your ad spend with Tom Cuthbert, founder and president of ClickForensics.
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PPC Drunken Roundtable SMX West from 2009-02-11T19:34:53
In this special edition of PPC Rockstars, David Szetela takes the lead in a discussion about the state of PPC with a panel of PPC experts:
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AdWords to Boost Site Conversion from 2009-02-09T19:33:01
AdWords for Dummies author Howie Jacobson shows us how advertisers can use AdWords to Boost Site Conversion through a deep understanding of their market
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Google AdWords Impressions from 2009-02-02T19:30:56
High Resolution PPC Discussion with Craig Danuloff of Commerce 360 including describing those mysterious Google AdWords Impression Share reports and why you should pay very, very close attention to...
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Social Media Marketing and PPC from 2009-01-26T19:28:10
EF Education Global Vice President Erik Qualman offers a wide ranging discussion about the intersection of Social Media Marketing and PPC including ideas for leveraging each to the others benefit
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Campaign Structure from 2009-01-19T19:25:34
Campaign Structure and Advertising Merchandising Trends with Chad Baldwin of Kenshoo as he discuses PPC campaign and ad group structure, plus trends in Advertising and Merchandising.
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PPC Predictions for 2009 from 2009-01-12T19:22:01
David welcomes Matt Van Wagner of FindMeFaster to give us PPC Predictions for 2009 on things like Google AdWords Conversion Optimizer, and how advertisers will act in general, plus as well as their...
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Competitive Tools and Techniques from 2009-01-05T19:16:48
Eli Goodman, Search Evangelist for comScore
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Testing for PPC from 2008-12-30T03:36:46
Testing for PPC as FutureNow cofounder Bryan Eisenberg discusses his latest book Always Be Testing, plus he gives an overview of Google Website Optimizer and finally what PPC people should test.
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Attribution Management from 2008-12-23T03:39:18
Attribution Management with Adam Goldberg of ClearSaleing talking about identifying, evaluating, and recommending the best attribution valuation practices and methodologies, plus he gives tips on ...
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Ad Group Split Tricks from 2008-12-09T03:43:47
Learning about Ad Group Split Tricks with Dan Soha of Five Mill Marketing with the help of a presentation that helps to identify geo targeted trumping plus understanding keyword precedence, and adv...
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Conversion Paths from 2008-11-25T03:49:53
Conversion Paths, the next wave in landing page design and optimization, as we get a look into post click marketing platform LiveBall from Ion Interactive, which lets marketers create, launch, te...
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PPC Ads on Landing Pages from 2008-11-18T03:53:48
Talking PPC Ads on Landing Pages with the author of Landing Page Optimization and Site Tuners CEO Tim Ash, and he and David critique an Orlando Luxury pet boarding site and a site called PersonalCa...
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PPC History and Market Research by Proxy from 2008-11-11T03:56:41
The Wizard of Google AdWords Perry Marshall discusses PPC History and Market Research by Proxy including the introduction of quality score and Google AdWords, and how Google got it right the first ...
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Ad and Landing Page Clinic from 2008-11-04T03:59:27
Ad and Landing Page Clinic with Search marketing consultant John Lee of Hanapin Marketing joins David dissect two PPC campaigns. as they offer incisive critiques of ads, and landing pages using sev...
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High Resolution PPC from 2008-10-21T04:01:57
Craig Danuloff of Commerce 360 discusses High Resolution PPC for understanding and managing PPC Campaigns offered by his companys Click Equations program , and he goes into the components of value ...
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Damage Control PR with PPC from 2008-10-07T04:05:02
aimClear President Marty Weintraub gives his take on SMX East 2008 and then discusses Damage Control PR with PPC as he and David go over a case study they worked on that became Masterful PR through...
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History of PPC from 2008-09-29T21:24:06
PPC Summit CEO Mary O Brien fills us in on some of the history of PPC as PPC Rockstars broadcasts on location from PPC Summit 2008 where people come to learn Pay Per Click or PPC Search Engine Mark...
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Negative Keywords from 2008-09-22T21:26:34
Discussing Negative Keywords with Matt van Wagner, as he discusses how they are the strong force behind PPC Campaigns, plus how to improve campaign performance, negative match types, keyword discov...
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Click Quality and Search Engine Refunds from 2008-09-15T21:29:23
Richard Zwicky of Enquisite discusses Click Quality and Search Engine Refunds, plus Googles impending changes to Quality Score. He offers tips that will help listeners improve their PPC campaigns.
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Click Fraud and Click Quality from 2008-09-08T21:32:07
Click Forensics Founder Tom Cuthbert discusses Click Fraud and Click Quality, contextual advertising and advertising on content networks, and how more advertisers should use content networks more.
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Respect for PPC from 2008-08-25T21:34:02
Page Zero founder Andrew Goodman, SES VP Kevin Ryan, and PPC Summit chairman Mary O Brien discuss Why doesnt PPC get more respect , why is there relatively little coverage of PPC topics at conferen...
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Google AdWords Quality Score from 2008-08-18T21:35:55
Talking Google AdWords Quality Score with BG Theory founder Brad Geddes who distinguishes the different kinds of quality score and offers best practices for obtaining great Quality Score and repai...
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Local Search Targeting and Ego Bidding from 2008-08-11T21:39:17
Local Search Targeting and Ego Bidding with Internet Marketing Consultancy Firm CEO and Founder Tony Wright, as he discusses local search and targeting, and how ego bidding can destroy campaigns.
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Keyword Length and Ad Position from 2008-08-04T21:40:56
Talking keyword length and ad position with AdGooRoo Founder Richard Stokes, as he discusses how keyword length and ad position impact CTR and CPC on Google AdWords, and he offers latest quantitati...
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Google Enhanced Performance Targeting from 2008-07-28T21:43:06
Shelley Ellis of Icrossing discusses Google Enhanced Performance Targeting, including the new options for content and placement targeting, and the crossover between social media and paid search.
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Starting Pay Per Click Campaigns from 2008-07-21T21:44:20
Pay Per Click consultant and blogger Jeff Hudson discusses the virtues of starting small pay per click campaigns, plus they go over some of the SEO and third party tools that they like to use in th...
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In House PPC Management and Content Bidding from 2008-07-14T21:45:44
In-house PPC Management and Content Bidding Strategies with Michael Flores, Vice President of Ardis Health, a digital marketing company focused on health and wellness based in New York City.
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Blogging and Inheriting Shaky Campaigns from 2008-07-07T21:48:54
Hanapin Marketing president and CEO Pat East discusses Blogging and Inheriting Shaky Campaigns. Hanapin Marketing is an Internet marketing firm specializing in pay per click management, search engi...
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Keyword Lists from 2008-06-30T21:51:22
James Zolman , principal consultant at SEMvironment discusses Building Killer Keyword Lists and goes over a visual presentation on including attracting a target audience, analyzing landing pages an...
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Landing Page Optimization Part Two from 2008-06-23T21:52:43
Part Two of the discussion on Landing Page Optimization continues with Ionic Media Executive Vice President Mary Huffman gives her expertise on landing page improvements specifically for PPC campai...
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Landing Page Optimization For PPC from 2008-06-16T21:54:26
Tim Ash offers his expertise in Landing Page Optimization including some of the landing page mistakes he has come across and he offers tips on second perspectives and streamlining the amount of con...
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Agency Pricing Models from 2008-06-09T21:55:58
Acquisio CEO Marc Poirier discusses agency pricing models, including their software product, acquisio SEARCH which helps agencies manages their clients paid search activity, plus he offers his pay...
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Quality Score replacing Clickthrough Rates from 2008-06-02T21:57:34
Andrew Goodman from Page Zero and author of Winning Results with Google AdWords tells us about Quality Score becoming the replacement to clickthrough rates, and how it helps to meausre landing page...
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Social PPC from 2008-05-27T21:59:31
David speaks with Marty Weintraub, of aimClear.com, about a pay-per-click channel that will soon be a critical part of your advertising arsenal.
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Pay Per Click in Digital Marketing from 2008-05-19T22:02:33
Discussing Episodic Pay Per Click Campaigns with Don Steele, Vice President of Digital Marketing, MTV Networks Entertainment Group, and how he incorporates pay per click to programing like South Pa...
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Dynamic Keyword Insertion from 2008-05-12T22:05:14
Matt Van Wagner of FindMeFaster discusses dynamic keyword insertion , including if DKI can improve marketing score, click through rates and ad relevancy.
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