Episode #55: Peloton's PR Stumbles and Creating a Fairer Post-Pandemic Workplace - a podcast by Cam and Ewan
from 2021-05-10T23:20
Peloton, that premium brand that makes pricey exercise equipment for wealthy urbanites, has a knack for finding itself in the news for the wrong reasons. You may recall a television commercial that featured a man buying his wife a Peloton for Christmas, which thrust the company into social media wars. Now the problem is much worse: a six-year old child died, and dozens of others were injured, from the Tread+ treadmill marketed by Peloton. The company denied any problems at first, which wasn't exactly smart. It got a lot worse after that, giving us an excellent "what not to do" case study. It's these ones that we love to get into!
Ewan raises the issue of women in the workplace, and how they have suffered much more than other groups during the pandemic. He brings up some potential solutions to the problem, one of which could be opening the door to more remote work.
The hosts also discuss Cam's second Pfizer shot, which was given about an hour before recording, Ewan's recommendation of a television commercial, and a darkly funny comedy called "Why Women Kill."
Don't miss any future episodes and get updates about the podcast by signing up to the PR & Law Podcast newsletter. We promise: no spam. Ever.
If you enjoy the show, please tell a friend or family member. It's the best way to get the word out and we are very grateful! We also frequently post updates to the stories we discuss on social media. You can find us on LinkedIn, Twitter, Instagram, and Facebook. You can also subscribe to our channels on YouTube and Soundcloud.
If you have a question we would be happy to answer it on the show! Just post it to social media with the hashtag #PRLawPod.
Links and Show Notes
- Experts Fear the Pandemic May Have Devastating Effects on Working Moms - National Post
- Tracking Job Losses for Mothers of School-Age Children During a Health Crisis - United States Census Bureau
- Child Dies in Accident Involving Peloton Treadmill - New York Times
- A Note from Peloton CEO John Foley about Tread+ - Peloton
- CSPC Warns Consumers: Stop Using the Pelton Tread+ - United States Consumer Product Safety Commission
- Lessons from Peloton's Treadmill Recall Reminiscent of Other Crises - PR News Online
Further episodes of Talking Shop Podcast
Further podcasts by Cam and Ewan
Website of Cam and Ewan