142: How to Create a‘How to’Post [Challenge] - a podcast by Darren Rowse: Blogger, Speaker, Author and Online Entrepreneur

from 2016-08-06T07:00:07

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Challenge: Create a'How to'Post
This is 5th challenge in ProBlogger’s 7 Days to Getting Your Blogging Groove Back Challenge that we kicked off back in episode 138.If you’re new to the challenge - this week I’m nominating a different style of content for you to create each day over the week and the challenge is to create a post within 24 hours of hearing about it and then sharing it with us in our ProBlogger Challenge Group on Facebook.

Listen to this episode in the player above or here on iTunes.This week has been amazing so far. In the first few days we’ve done ‘list posts’ (there were something like 300 posts written), FAQ posts, Review posts and Story posts. I’m LOVING reading as many of them as I can and encourage you to keep going.

The weekend is upon us now so for some of us its about to get tough - but I encourage you to keep at it!Good things are happening - keep it up!

Before I tell you about today’s challenge….I also quickly want to tell you about something that is happening in a couple of days time - we’re putting virtual tickets on sale for this year’s ProBlogger event.

We hold an annual event for bloggers here in Australia each year and this year - by popular demand - we’re bringing back our virtual ticket so that those of you unable to get out to Australia can come along virtually and get all the amazing teaching we offer live attendees.The virtual ticket will be available early next week at problogger.com/virtualticket where you can now sign up to be alerted when they go on sale.
Today your challenge is to publish a ‘How to’ post.How to posts work well because:

It’s one of the main reasons people go online - to learn, seek helpAs a result they tend to rank well in Search and can be really shareable
They also tend to be evergreen in natureWhen you teach someone how to do something they tend to remember who taught them and have gratitude towards them. They also become evangelists
They build credibilityHow to content can come in any form you like:

Written - blog posts, articles, list posts, essaysVideo - can be great for walking people and showing them how to do something rather than just telling
Screen capture video - for something you do onlineImages - a series of good images
Gifs - putting a series of images into a gifSlideshow
Podcast - most of my podcasts are how toInfographics

A few approaches you might like to take:How you do something
How to Build an Efficient Social Media Workflow to Increase your TrafficHow you did something
$72,000 in E-Books in a Week – 8 Lessons I LearnedShare it in a story
Analysis of someone else’s techniqueContent on the result of your research
How to Cut Out the Subject From the Background in PhotoshopWrite about a very simple concept
How to Hold a CameraWrite about a very advanced topic
6 Advanced Composition Techniques to Improve Your PhotosIt could be a very practical tangible thing
How to Clean Your Camera Sensor and LensesIt could also be something less tangible
How to Overcome Fear of Speaking, Podcasting, Live Streaming, Webinars and MoreA post on straight theory, without inserting yourself
How to Start a Blog in 5 StepsA few quick tips:

Base it on a real world needBase it on an FAQ
Break it down into stepsShow as much as possible
A Powerful Exercise inside Google Analytics to Set You Up for a Successful Year of BloggingAnticipate questionsAdd a call to action
Add depthThe Challenge:

Create your ‘how to’ post - publish itHead to the ProBlogger Challenge Group on Facebook and share the link with us on this thread
Check out some of the other ’how to content people have written. Comment, like, shareUpdate: Here are the rest of the Challenges in the Blogging Groove Series

Challenge 1: Create a List Post - Listen on iTunes here - Submit to the Facebook Group Her...

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