146: How to Write Effective Sales Copy - a podcast by Darren Rowse: Blogger, Speaker, Author and Online Entrepreneur

How Being a Good Listener Can Help You Write Effective Sales Copy 
Today, I want to talk about writing great sales copy. Whether that would be blog post, sales emails, creating a sales pages, or even selling on social media.A lot has been written about the topic particularly focusing upon techniques to use in headlines or titles, keywords, power words, and getting the call to action right.



One of the best pieces of advice I’ve ever had when it comes to writing sales copy is something that doesn’t really involve writing at all. It doesn’t even involve saying anything or communicating anything.I want to talk about that today. What I want to talk about is to shut up and to listen.
In Today’s Episode How to Write Effective Sales CopyListen to this episode in the player above or subscribe and listen in iTunes here to get it delivered to your phone.

The advice I’m giving today is to shut up and listen. It may come across a little bit blunt, and I hope I don’t offend anyone. I was given this advice many years ago.I came across a post written by Robert Bruce on CopyBlogger that really sums this up. The post says that before we do anything, we should take the time to listen to what our readers want and what we should focus on.
The post is fairly short, but it sums up three different areas where we should listen before we write that blog post.Listen to whoever created the product you are selling.

Ask why the product was createdWho it is for
What are the benefits of the productHow does the product work
What problem will it solveWhat are the limitations
How can it be misunderstoodListen to your audienceWhat are they telling you directly or indirectly
Understand your audienceTheir needs, challenges, and words
Who is the audienceWhat are their pains and challenges
What gains are they hoping forWhat dreams do they want to come true
What are their fears, questions, and objectionsListen to your competitors

Have a view of the entire battlefieldCompetitors can also be collaborators



Further Resources on How to Write Effective Sales CopyThe Best Damn Copywriting Advice I’ve Found
Everything You Need to Know to Master LightroomProBlogger Virtual TicketFull TranscriptExpand to view full transcript
Compress to smaller transcript viewHi there, it’s Darren from ProBlogger here. Welcome to Episode 146 of the ProBlogger podcast where today I want to talk a little bit about writing great sales copy, whether that would be blog post, sales emails, creating sales pages, or even selling on social media.A lot has been written about the topic particularly focusing upon techniques to use in headlines or titles, how to use particular keywords or power words, how to get your call to action right, how to use video or change the color of your buttons or split test your pages. All of this advice is great and I really do encourage you to do a lot of reading and research on that.

One of the best pieces of advice I’ve ever had when it comes to writing sales copy is something that doesn’t really involve writing at all. It doesn’t even involve saying anything or communicating anything. I want to talk about that today. What I want to talk about is to shut up and to listen.The advice I want to give you today is to shut up and listen. It’s a little bit blunt and I hope I don’t offend anyone by saying it. The advice I was given many, many years ago from numerous people and today came across an old post over at Copy Blogger which really summed up this lesson really well. It’s a post that Robert Bruce wrote three or four years ago now called The Best Damn Copywriting Advice I’ve Found. It really is a great post, it’s only a few hundred words long, it’s quite short.

Really in this particular post, Robert Bruce says the same thing.

Further episodes of ProBlogger Podcast: Blog Tips to Help You Make Money Blogging

Further podcasts by Darren Rowse: Blogger, Speaker, Author and Online Entrepreneur

Website of Darren Rowse: Blogger, Speaker, Author and Online Entrepreneur